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FWD:B2B a Resource for Keeping Up-To-Date with B2B Marketing

FWD:B2B a Resource for Keeping Up-To-Date with B2B Marketing | Content Marketing | Scoop.it
The FWD:B2B marketing blog is your go-to resource for learning more about improving your digital & traditional marketing efforts.
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B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today

B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today | Content Marketing | Scoop.it

I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them.


Via massimo facchinetti, Commun
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5 B2B Lead Generation Tools that You Should Be Using • Copywriter Toronto

5 B2B Lead Generation Tools that You Should Be Using • Copywriter Toronto | Content Marketing | Scoop.it

This Fresh Marketing Blog post highlights some social media, website and sales tools that help with B2B lead generation.I love to ‘geek out’ and try the latest and greatest in marketing and social media tools. Here are five free or low-cost tools that can help you bring more traffic to your website and generate more B2B leads...


Via Jeff Domansky, massimo facchinetti, Commun
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Jeff Domansky's curator insight, June 26, 2013 1:39 PM

Five social marketing tools worth a look.

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert | Content Marketing | Scoop.it
See on Scoop.it – The Marketing Technology Alert
Learn how to supercharge your content marketing efforts with storytelling.

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lebeauparleur's curator insight, April 10, 2014 8:57 AM

Don't give them 4, give them 2+2.

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4 Ways Content Marketing Helps B2B Businesses? - Business 2 Community

4 Ways Content Marketing Helps B2B Businesses? - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
4 Ways Content Marketing Helps B2B Businesses?
Business 2 Community
Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers).

Via Commun
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Most B2B Marketers Struggle To Create Engaging Content – Forrester

Most B2B Marketers Struggle To Create Engaging Content – Forrester | Content Marketing | Scoop.it
Excerpt…
Our content marketing benchmark shows that B2B marketers have more work to do when it comes to consistently delivering a valuable exchange of information with prospects and customers.

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97% des ventes sont initiées par l’acheteur qui débute le processus par une recherche d’informations sur le web

97% des ventes sont initiées par l’acheteur qui débute le processus par une recherche d’informations sur le web | Content Marketing | Scoop.it
Quelles implications pour la prospection commerciale et la génération de leads?

Via Mabru Audrey
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How to Generate 5 Times the Leads You Are Today

How to Generate 5 Times the Leads You Are Today | Content Marketing | Scoop.it
One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?

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BtoB study: Automation adoption accelerates, but obstacles remain - BtoB Magazine

BtoB study: Automation adoption accelerates, but obstacles remain - BtoB Magazine | Content Marketing | Scoop.it

BtoB study: Automation adoption accelerates, but obstacles remain BtoB Magazine Marketing automation is making inroads at many b2b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to...


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3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic] - Business.com B2B Online Marketing Blog

3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic] - Business.com B2B Online Marketing Blog | Content Marketing | Scoop.it
Click to See Full-Size Infographic In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid picture of the technoligical disruption that has forever changed B2B marketing tactics.

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INFOGRAPHIC: Are B2B marketers drowning in content? | b2bmarketing.net

This infographic includes data drawn from B2B Marketing's Content Marketing Benchmarking Report 2014.

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