Content Marketing
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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Content Marketing | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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4 étapes pour une stratégie de contenu Inbound

4 étapes pour une stratégie de contenu Inbound | Content Marketing | Scoop.it
La stratégie de contenu Web aide à développer un patrimoine éditorial pertinent dans la durée. Comme le veut l'inbound marketing. Conseils pour construire une stratégie éditoriale pérenne...
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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Content Marketing | Scoop.it
To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key element...
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Storytelling Business Best Practices

Storytelling Business Best Practices | Content Marketing | Scoop.it
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling.
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The Content Marketing Industry's 15 Biggest Milestones to Date

The Content Marketing Industry's 15 Biggest Milestones to Date | Content Marketing | Scoop.it
To mark Oracle's purchase of Compendium, we've put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years - from th...
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