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How Curated Content Performance Beats Original Content - Heidi Cohen

How Curated Content Performance Beats Original Content - Heidi Cohen | content marketing | Scoop.it
Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.

Via Cendrine Marrouat - cendrinemarrouat.com
Patricia Haddock's insight:

It's easier to curate content than create original content; however, original content is important since it drives your brand messaging. I recommend a mix of both. 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 3, 2014 7:26 PM

Curation only? Creation only? Curation and curation? Those are the questions that content marketers ask themselves all the time. I know I did until recently.


The answer is: a balanced approach. 


Heidi Cohen explains why in this must-read article. 


Extract: 


"

  • Posts with curated content links generate 33% more clicks than original content links. Rationale: Your followers believe the content you curate is more reliable than when you promote your original content. Actionable Content Marketing Tip:Share a mix of original and curated content to build trustworthiness.
  • Posts with original content links yield a 54% higher click-to-conversion ratethan posts with curated content links. Rationale: When your followers click through to your original content they’re focused on taking action. Actionable Content Marketing Tip: Be strategic when selecting the original content you share. Know the action you want readers to take.

"

Cendrine Marrouat - cendrinemarrouat.com's comment, October 6, 2014 12:50 AM
@Patricia Haddock, I disagree. It is not easier. Real curation requires a lot more than just handpicking content.
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The Nuanced Character(s) of Downton Abbey - Forbes

The Nuanced Character(s) of Downton Abbey - Forbes | content marketing | Scoop.it
The Nuanced Character(s) of Downton Abbey
Forbes
Series creator Jullian Fellowes says the format works because it's a workplace drama, sort of like police and hospital shows that feature a confluence of people from different backgrounds.
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How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC

How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC | content marketing | Scoop.it

Via Robin Good
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Paula Silva's curator insight, March 3, 2014 11:34 PM

A useful source for content curation.

Ali Anani's curator insight, March 4, 2014 12:37 AM

Curate and scoop it- this one shows you how to curate  effectively

Christoph Meier's curator insight, March 11, 2014 9:38 AM
Robin Good's insight:

 

Here's a valuable resource on content curation, "distilled" by the students of the DCurate MOOC lead Martin Couzins and Sam Burrough which organizes over 60 different articles, guides and tools on the topic.

 

This resources collection is presented in the form of a Pearltrees interactive map, organized into eight sections:

 

1. Why Do We Need Curators

 

2. What Is Digital Curation

 

3. Aggregation vs. Curation

 

4. It's All About Audience

 

5. How Do We Find Valuable Content

 

6. How Do You Decide What To Curate

 

7. Curation Tools

 

8. Contributions from participants

 

If you are new to content curation this is a good resource to bookmark and keep as a reference.

 

DCurate MOOC sign-up: http://www.curatr3.com/portfolio-item/how-to-be-an-effective-digital-curator/  ;


See also: http://sco.lt/99a09Z ;

 

 

Free to use.

 

Explore the guidemap: http://bit.ly/digitalcuratorguidemap ;

 

See also: https://gibbon.co/RobinGood/content-curation-guide ;

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Content Marketing is Difficult – Get Over It - Business 2 Community

Content Marketing is Difficult – Get Over It - Business 2 Community | content marketing | Scoop.it
#contentmarketing Content Marketing is Difficult – Get Over It http://t.co/TLCjCeVeEH
Patricia Haddock's insight:

Content is the foundation of your business. 

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Is Creating Great Content Worth the Effort? - Business 2 Community

Is Creating Great Content Worth the Effort? - Business 2 Community | content marketing | Scoop.it
Business 2 Community
Is Creating Great Content Worth the Effort?
Business 2 Community
They cannot create the content that people actually will enjoy consuming. That's still your job. So, hey, maybe that's the loophole!
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5 Ways Entrepreneurs Make the Most of Their Days

5 Ways Entrepreneurs Make the Most of Their Days | content marketing | Scoop.it
Mastering productivity is a challenge even for the best of us.

Via Sandra Brevett
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5 Ways to Engage Readers Through Curated Content - Business 2 Community

5 Ways to Engage Readers Through Curated Content - Business 2 Community | content marketing | Scoop.it
5 Ways to Engage Readers Through Curated Content http://t.co/CdYdFNkQk6
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Storytelling: How to Write Anything - Business 2 Community

Storytelling: How to Write Anything - Business 2 Community | content marketing | Scoop.it
Storytelling: How to Write Anything via B2Community http://t.co/ajkHP3WHUC
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New Link Building Strategies Used in Content Marketing

New Link Building Strategies Used in Content Marketing | content marketing | Scoop.it
Find out the difference between traditional link building strategies and link building strategies in content marketing. Learn link building strategies used by today’s savviest marketers in content marketing.
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How to Get Sales and Marketing Traction with Inbound

How to Get Sales and Marketing Traction with Inbound | content marketing | Scoop.it
Announcing The Whole Brain Group's most ambitious eBook to date, Get Sales and Marketing Traction with Inbound. Written by Marisa Smith, this 70-page eBook reveals our secret sauce.
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Google Authorship Markup: How to get your picture in search results.

Google Authorship Markup: How to get your picture in search results. | content marketing | Scoop.it
Here are the three steps to follow to get Google Authorship markup working, along with tips for troubleshooting.
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Social Media Marketing: Why Your Business Needs a Blog - Business 2 Community

Social Media Marketing: Why Your Business Needs a Blog - Business 2 Community | content marketing | Scoop.it
Social Media Marketing: Why Your Business Needs a Blog
Business 2 Community
While some folks use a blog platform to make money or offset other costs, most of the bloggers I know use a blog in their content marketing to support their business.
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5 Tips for a Stronger Content Marketing Strategy

5 Tips for a Stronger Content Marketing Strategy | content marketing | Scoop.it
From planning to delivery, content marketing should be strategic, not seat of the pants (RT @JPLcreative: 5 Tips for a Stronger Content Marketing Strategy in @dmnews by JPL's @JPLmatt http://t.co/1vG88fBOQa)...
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Breakfast takes a bite out of power lunches - Good Food

Breakfast takes a bite out of power lunches - Good Food | content marketing | Scoop.it
Good Food
Breakfast takes a bite out of power lunches
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Simple Steps To Help Master The Art Of Video Marketing

Simple Steps To Help Master The Art Of Video Marketing | content marketing | Scoop.it
Video marketing has skyrocketed in popularity over the last few years. All intelligent business owners are now utilizing video marketing as a way to increase sales and profits. The key to succeedin...

Via Zara Clements, EZIA
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EZIA's curator insight, February 2, 2014 4:08 PM

If you want people to quickly learn about you or your business - learn about video marketing for your website and/or  mobile apps.

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14 Exercises That Will Increase The Creativity In Your Life - Business 2 Community

14 Exercises That Will Increase The Creativity In Your Life - Business 2 Community | content marketing | Scoop.it
RT @B2Community: 14 Exercises That Will Increase The Creativity In Your Life http://t.co/ji7Ij3OFi8
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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | content marketing | Scoop.it
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good
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Robin Good's curator insight, December 18, 2013 4:30 PM



Here is Part II of my look at the future of content curation tools and at what features and facilities they are likely to introduce in the coming months and years.


While In Part I I have looked at:

  • Display formats
  • Slicing & Dicing
  • Micro - Macro
  • Recurating
  • News discovery
  • Ownership
  • Credit & Attribution


In Part II I am checking out:

  • Preservation
  • Private collections
  • Full capture abilities
  • Monetization
  • Content types begging ti be curated
  • Beyond news, articles and mood boards
  • Specialized curation tools


Here's the full story: http://www.masternewmedia.org/content-curation-tools-future-part2/ 


See also: http://www.masternewmedia.org/content-curation-tools-future-part1/ 





Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling | content marketing | Scoop.it

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

 


Via Kamal Bennani, No.113 BRANDING
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Neil Steggall's curator insight, November 24, 2013 7:10 PM

SME Advice with Bite!

No.113 BRANDING's curator insight, November 25, 2013 8:00 AM

Coca-Cola moves to image based storytelling to keep brand relevant with consumers.

4twenty2's curator insight, November 25, 2013 9:52 AM

Great to see Coca-cola moving away from the corporate web page and into a consumer led web presence.  

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B2B Content Marketing: Have a Strategy in 2014 [Infographic]

B2B Content Marketing: Have a Strategy in 2014 [Infographic] | content marketing | Scoop.it
Many B2B companies face difficulties when it comes to implementing a content marketing strategy, or even deciding whether or not one is necessary.  The trend in the industry points toward a large upswing in the percentage of B2B content marketing.

Via Thomas Faltin
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Content Creation Lessons From 12 of History's Greatest Innovators ...

Content Creation Lessons From 12 of History's Greatest Innovators ... | content marketing | Scoop.it
content-creation-lessons We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It's something we often wonder, not often ...
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7 Tips for Writing Visual Content - Business 2 Community

7 Tips for Writing Visual Content - Business 2 Community | content marketing | Scoop.it
RT @Blogwriter365: 7 Tips for Writing Visual Content | http://t.co/0A8FdjnyQR #blog #writing
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LinkedIn is Doubling Down on Content Marketing and You Should Too

LinkedIn is Doubling Down on Content Marketing and You Should Too | content marketing | Scoop.it
TopRank has a great post summarizing this year's keynote from Jonathan Lister at CMWorld2013.  Jonathan is the VP of North American Sales at LinkedIn.  Jonathan's keynote covered the impact of Link...
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How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand | content marketing | Scoop.it
Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
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5 easy ways to master content marketing on LinkedIn - iMedia Connection

5 easy ways to master content marketing on LinkedIn - iMedia Connection | content marketing | Scoop.it
Business 2 Community
5 easy ways to master content marketing on LinkedIn
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For years, advertising, or "paid media," has been the traditional cornerstone of marketing initiatives, both online and offline.
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How To Consistently Create Great Content For Every Client

How To Consistently Create Great Content For Every Client | content marketing | Scoop.it
These are the secrets to consistently creating authentic, relevant content for every industry, school or non-profit.
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