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Feed the beast: 7 practical tips to improve your blog's search ranking

Feed the beast: 7 practical tips to improve your blog's search ranking | Content Marketing | Scoop.it
It's difficult keeping up with the rules of Google but these seven tips are tried and true.
Ray Hiltz's insight:

Google ranking strategies only work on a strong foundation of quality content. As Ian Cleary says, feed the beast! (but make sure the meal is nutritious.)

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The Death Of The Boring Blog - Heidi Cohen

The Death Of The Boring Blog - Heidi Cohen | Content Marketing | Scoop.it
Does your business blog sizzle? Here are 30 blogging tips organized by tactic to help you with B2C & B2B examples highlighting the tips.
Ray Hiltz's insight:

Sound tips for building a blog and online presence that is "alive".

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How To Revive Old Blog Content

How To Revive Old Blog Content | Content Marketing | Scoop.it
If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest? If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you. Why Revive Old Blog Content? First, this isn’t about trying to get random old content, like this video, to keep popping up:
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Marianne Lalonde's curator insight, March 18, 2:06 AM

As the content keeps accumulating in your blog, it might make sense to take a look at some of the older stuff to see if you can dust it off and give it another run.

 

This is especially true for those pieces that had a good response. Some might bring in traffic from Google Search and links from other websites, but what about the rest? 


If you have older articles on your website that you think could be bringing in more traffic than they are, this post is for you. Why Revive Old Blog Content? 


Read the post and find out..



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Semantic Connections in Google Plus and your SEO

Semantic Connections in Google Plus and your SEO | Content Marketing | Scoop.it
Semantic connections in Google Plus power your online connections and help your SEO.
Ray Hiltz's insight:

Excellent explanation and illustration of the difference in quality of semantic search on the Google+ and Facebook by David Amerland.

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Content Curation's Business Benefits, and 12 Tech Solutions to Consider

Content Curation's Business Benefits, and 12 Tech Solutions to Consider | Content Marketing | Scoop.it
If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also...
Ray Hiltz's insight:

Four business benefits  of content curation plus a list of 12 tools to use, including the one where I found this article, Spundge. HT @daniellambert07 

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2013 Content Marketing Prediction Hits and Misses

2013 Content Marketing Prediction Hits and Misses | Content Marketing | Scoop.it
The Content Marketing Institute is looking for your content marketing predictions again this year, so take a minute to tell us what industry trends and developments you expect in 2014. In the meant...
Ray Hiltz's insight:

Before we get into the "prediction" season, it's good to look back and see how last season panned out. CMI's Joe Pulizzi does just that here. Includes some great links. HT @daniellambert07 @spundge

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learn more about content vs. context marketing strategies and how leveraging both can increase sales

learn more about content vs. context marketing strategies and how leveraging both can increase sales | Content Marketing | Scoop.it
Creating a relationship with clients is important to businesses, whether you are selling directly to the consumer or operating a business to business model. Selling online requires high quality con...
Ray Hiltz's insight:

"Contextual marketing can be used to enhance traditional content to deliver targeted information to visitors instead of casting a broad net and hoping to land a single customer." Randy Bowden

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selling your content strategy

selling your content strategy | Content Marketing | Scoop.it
You might find yourself feeling frustrated if you’re a content marketer and your boss just isn’t “getting” the importance and value of content marketing. Maybe you’re even feeling like it’s a lost ...
Ray Hiltz's insight:

6 great "buy-in strategies to get your boss on board with Content Marketing by Randy Bowden.

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The Failing State Of Content Marketing

The Failing State Of Content Marketing | Content Marketing | Scoop.it
Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is...
Ray Hiltz's insight:

"Great content means great distribution." - Mitch Joel

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12 Lessons Learned from 12 Years of Writing

12 Lessons Learned from 12 Years of Writing | Content Marketing | Scoop.it
Writing is hard. Writing something worth sharing is even harder. Writing something worth keeping -- hardest. That’s twelve years of professional
Ray Hiltz's insight:

If you're a writer, or want to be, take advantage of these 12 free lessons Demian Farnsworth shares from his own experinece.

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6 thoughts that spell marketing D-A-N-G-E-R

6 thoughts that spell marketing D-A-N-G-E-R | Content Marketing | Scoop.it
Keep these problematic mantras out of your head, or you’ll find yourself in the midst of a professional paralysis.
Ray Hiltz's insight:

"Don’t try to be original. Just be yourself." #contentmarketing

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Google Authorship - are we there yet?

Google Authorship - are we there yet? | Content Marketing | Scoop.it
Within a year from now Google will be able to gather information from all traces of someone online and establish whether or not they are in fact, authorities. Will you be ready?
Ray Hiltz's insight:

Authorship by itself doesn't affect ranking. What it does is add perceived credibility and authority ranking signals to Google's semantic search evolution.

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My Fab Five Google+ Posts of the Week

My Fab Five Google+ Posts of the Week | Content Marketing | Scoop.it
Friday roundup of Google+ posts that give insight into the mysteries of Google Plus.
Ray Hiltz's insight:

Five Google+ posts I think will make you rethink you opinions of SEO and the rising importance of semantic search and Google authorship.

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Can We Please Stop Trying to Redefine Marketing?

Can We Please Stop Trying to Redefine Marketing? | Content Marketing | Scoop.it
Can We Please Stop Trying to Redefine Marketing? Growing weary of the new forms of marketing and advertising being invented in the wake of the Internet
Ray Hiltz's insight:

"A rose by any other name...."

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Top 15 Rules For Business Writers

Top 15 Rules For Business Writers | Content Marketing | Scoop.it
Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where...
Ray Hiltz's insight:

A helpful guide for those of us struggling with creating authentic and relevant content from @MitchJoel

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The 5 Most Important Components Of Social Media Content Strategy

The 5 Most Important Components Of Social Media Content Strategy | Content Marketing | Scoop.it
When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, rele...
Ray Hiltz's insight:

Excellent post by Robert Caruso that outlines the 5 important components of a social media content strategy &  gives us 3 tactics to avoid.

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9 Qualities of Good Writing

9 Qualities of Good Writing | Content Marketing | Scoop.it
There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing.
Ray Hiltz's insight:

"Good writing doesn’t get hung up on what’s been said before. Rather, it elects to simply say it better. Here’s where style be a differentiator—in literature and on your website."

Fear of having nothing new to write about is a huge inhibitor to writing anything at all.... I know.

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Top 10 Tools for Writers to Stay Organized, Efficient and Successful In the Online Space

Top 10 Tools for Writers to Stay Organized, Efficient and Successful In the Online Space | Content Marketing | Scoop.it
Top 10 tols for writers and bloggers to check out: Looking for some handy tools to help keep you on track, organized and ultra efficient, here's my list of tools that make things easy for you!
Ray Hiltz's insight:

Who doesn't like discovering new tools? Mila Araujo shares some of the great tools  she uses to create her awesome content.

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7 Steps to Turning Large Companies into Content Marketing and Blogging Machines

7 Steps to Turning Large Companies into Content Marketing and Blogging Machines | Content Marketing | Scoop.it
Most large companies have no idea as to how they can leverage their employee base to create unlimited web content. In this article, you will…
Ray Hiltz's insight:

Content as Culture.

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4 Tips for Making Visual Content Go Viral — and Benefit Your Business

4 Tips for Making Visual Content Go Viral — and Benefit Your Business | Content Marketing | Scoop.it
A new study out of Italy looks at what types of visual content have the most viral potential on Google+. Comparing visual attributes, the study points to potential avenues for optimization of conte...
Ray Hiltz's insight:

What kind of visual content gets the most +1's and shares on Google+? Insights given apply equally to other social platforms. (Do I really have to say that?)  H/T @daniellambert07

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11 Big Myths About Social Media and Content Marketing

11 Big Myths About Social Media and Content Marketing | Content Marketing | Scoop.it
Much of what we think we know about social media and content marketing is wrong. Jay Baer crushes 11 big myths in this post (includes downloadable slides)
Ray Hiltz's insight:

Social is a customer retention strategy, not a recruitment one. 84% of fans on FB business pages are current or former customers of the brand.

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You're Presence is Required On Google Plus

You're Presence is Required On Google Plus | Content Marketing | Scoop.it
The benefits of Google Plus are huge but you need to be there to reap them.
Ray Hiltz's insight:

If social media is a time suck, then Google Plus is a rabbit hole.

The farther you tumble down it, the curiouser and curiouser things appear. 

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7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios

7 Lessons on How to Make Content Go Viral from Upworthy | Kwasi Studios | Content Marketing | Scoop.it
At 18 months old, Upworthy is in its infancy, but it's already gathered 30 million viewers. How did they do it? We analyse the site's content strategy.
Ray Hiltz's insight:

Upworthy,com demonstrates the power of well managed and creative content curation.

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Google Plus It's Worth the Climb

Google Plus It's Worth the Climb | Content Marketing | Scoop.it
Is Google Plus worth it? Find out if it is from this article by Ray Hiltz
Ray Hiltz's insight:

Usually we get what we pay for. In Google Plus's case, we get so much more.

Being free doesn't make it easy. It's a complex platform that need time invested in it to reap the considerable benefits it's capable of delivering.

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Hummingbird Update: What it Means for PR Pros

Hummingbird Update: What it Means for PR Pros | Content Marketing | Scoop.it
Google launched a revision to their algorithm called Hummingbird. Before you panic, check out what it means to PR pros and some ideas for content tweaks.
Ray Hiltz's insight:

Seems the little bird is forcing us to be good businesses by actually listening and helping our clients.  Revolutionary, I say!

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Content Strategy: 13 Types of Highly Engaging & Shareable Content

Content Strategy: 13 Types of Highly Engaging & Shareable Content | Content Marketing | Scoop.it
Your content strategy must include engaging content that people will be compelled to share. Take a look at these 13 ideas for great online content.
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