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Rescooped by Nathalie Gloudemans-Voogd from Transmedia: Storytelling for the Digital Age
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | content marketing | Scoop.it

Via The Digital Rocking Chair
Nathalie Gloudemans-Voogd's insight:

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

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The Digital Rocking Chair's curator insight, January 5, 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Sónia Laima's curator insight, January 6, 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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Rescooped by Nathalie Gloudemans-Voogd from Content Marketing, Curation, Social Media & SEO
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
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Alexandre Garnier's curator insight, November 11, 5:06 AM

Curation de contenu et SEO, must read !

Rachael Johnston's curator insight, November 19, 4:54 PM

Curated content is not the same as duplicated content. Although it is put on websites that are not its original, it is not duplicating because it is linked to the URL of the original source, therefore it drives traffic for the original owner and it beneficial to the creator. The curated content adds value for the readers and encourages SEO in Google. Google is against duplicated material but is strongly in favour of shared content, Google views the sharing of URLs and content as a way to determine reliability and  relevancy.

 

As curated content adds value for your readers, here are The New Rules for SEO when curating, as stated in slideshow:

- Freshness - keep the content current and up-to-date. You want readers to see value in what you are sharing, and it will not do that if it is out of date.

- Relevance - you want to share content that is relevant. Sometimes things can get off track and you can lose track of the initial goal. Content curation helps organize your topics. Because you separate your content into categories, it makes it easy to rank long-tail keywords and keyword combinations within the niche. 

- Quality - you need to have value and quality in your created and curated content because that is the only way to get readers interested and seeing you as a leader and expert. Quality can be seen through Social Proof. Social proof is seen when readers share, indicating they found the content valuable and worthily of passing on to others. This can be measured by number of inbound links and social shares

 

Best 8 Content Curation Practices for SEO

- Focus on well-defined fopics

- Be relevant and consistent

- Curate from reliable sources

- Keep snippets short

- Add Insight

- Attribute to original creator

- Share to social networks

- Integrate Google Authorship with your content curation hub - add link when posting (helps SEO by creating Social Proof)

 

* All of these practices are very important in content curation and SEO. It is very important to start with a specific topic. You can choose this by determining the right keywords through the Google Keywords Tool, in order to help with SEO. You also want to make sure that you give credit to others for work that is not yours. It is imperative that once content is created and curated that it shared on the appropriate social networks in order to gain attraction and traffic. 

Marion's curator insight, December 2, 4:15 PM

SEO va de pair avec le contenu

Rescooped by Nathalie Gloudemans-Voogd from Content Marketing, Curation, Social Media & SEO
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10 Things Successful Content Marketers Do

10 Things Successful Content Marketers Do | content marketing | Scoop.it

If there’s anything I’ve learned in my years with Resonance, it’s that what makes a good — even great — content marketer isn’t how many books they’ve read, how many webinars they’ve attended, or how many times their moms have liked their Facebook posts.

 

It’s what they do that makes the difference.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 5, 7:36 PM

How many within that check list can you check?


(Btw, the list can be overwhelming but if it does, refer to #6: there's no magic here).

Rescooped by Nathalie Gloudemans-Voogd from The Social Media Slant Magazine
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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | content marketing | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.

Via Cendrine Marrouat - www.socialmediaslant.com
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Jennifer Palmer Farrington's curator insight, May 5, 3:56 PM

Try this out on a few headlines - interesting...

robosheauk's curator insight, May 6, 2:27 AM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

Rescooped by Nathalie Gloudemans-Voogd from Transmedia: Storytelling for the Digital Age
Scoop.it!

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | content marketing | Scoop.it

Via The Digital Rocking Chair
Nathalie Gloudemans-Voogd's insight:

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

more...
The Digital Rocking Chair's curator insight, January 5, 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Sónia Laima's curator insight, January 6, 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.