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Rescooped by Nathalie Gloudemans-Voogd from Transmedia: Storytelling for the Digital Age
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | content marketing | Scoop.it

Via The Digital Rocking Chair
Nathalie Gloudemans-Voogd's insight:

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

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The Digital Rocking Chair's curator insight, January 5, 2014 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Sónia Laima's curator insight, January 6, 2014 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 2014 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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Rescooped by Nathalie Gloudemans-Voogd from Content Marketing, Curation, Social Media & SEO
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




Rescooped by Nathalie Gloudemans-Voogd from Content Marketing, Curation, Social Media & SEO
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10 Things Successful Content Marketers Do

10 Things Successful Content Marketers Do | content marketing | Scoop.it

If there’s anything I’ve learned in my years with Resonance, it’s that what makes a good — even great — content marketer isn’t how many books they’ve read, how many webinars they’ve attended, or how many times their moms have liked their Facebook posts.

 

It’s what they do that makes the difference.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 5, 2014 7:36 PM

How many within that check list can you check?


(Btw, the list can be overwhelming but if it does, refer to #6: there's no magic here).

Scooped by Nathalie Gloudemans-Voogd
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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | content marketing | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
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Jennifer Palmer Farrington's curator insight, May 5, 2014 3:56 PM

Try this out on a few headlines - interesting...

robosheauk's curator insight, May 6, 2014 2:27 AM

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

Rescooped by Nathalie Gloudemans-Voogd from Transmedia: Storytelling for the Digital Age
Scoop.it!

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | content marketing | Scoop.it

Via The Digital Rocking Chair
Nathalie Gloudemans-Voogd's insight:

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

more...
The Digital Rocking Chair's curator insight, January 5, 2014 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Sónia Laima's curator insight, January 6, 2014 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 2014 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.