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How to Incorporate Analytics into Your Pinterest Marketing Strategy

How to Incorporate Analytics into Your Pinterest Marketing Strategy | Content Marketing | Scoop.it

Given these statistics, it’s obvious that Pinterest definitely is a player, here to stay, impossible to ignore.

 

Many companies finally have jumped on the bandwagon and created a few boards and started pinning, but most still are flying blind in regard to Pinterest and analytics.

 

In this article, we are going to evaluate Pinterest analytics methods and tools, and discuss how to use them effectively to improve your Pinterest marketing strategy....


Via Jeff Domansky
Natalie den Engelse's insight:

Great guide!

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Jeff Domansky's curator insight, October 20, 2013 12:24 PM

Really practical tips for better Pinterest marketing by using analytics to guide your program.

Clifford Petry's curator insight, October 20, 2013 1:31 PM

This is truly needed in Pinerest

Ali Anani's curator insight, October 21, 2013 12:57 AM

Timely and very useful post

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5 Business Goals Of Content Marketing - Forbes

5 Business Goals Of Content Marketing - Forbes | Content Marketing | Scoop.it
5 Business Goals Of Content Marketing
Forbes
Without the well-defined goals and strategy that come from a decent understanding of content marketing, your content is just noise — noise that neither you nor your customers will be satisfied with.
Natalie den Engelse's insight:

I like the mindset of web traffic and click-throughs not being a business goal. It's a side effect of providing the right content to achieve the core business goals.

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Are Simple Images The Best Social Media Content? - Forbes

Are Simple Images The Best Social Media Content? - Forbes | Content Marketing | Scoop.it
Are Simple Images The Best Social Media Content?
Forbes
A few weeks ago in St. Louis, I was having lunch with two friends — Gabe Lozano, the CEO of LockerDome.com, and Sierra Cook, the brand manager for Anheuser-Busch's Bud Light Platinum.
Natalie den Engelse's insight:

Interesting though: wouldn't simplistic, ' cheap' content be as effective or even more effective than expensive, 'design' marketing campaigns.

 

I love what Doug Terfehr - global director of public relations for Pizza Hut said: " “Posting a link tends to not gain as much traction as, say, a great looking slice of pizza with cheese pulling away from the pie. After all, that’s why people for the most part are engaged with us. They love our product.” It's simple content, but it is exactly why people like their page: because it's about the pizza and not about all the whizzless and bells.  

 
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content Marketing | Scoop.it

Find out more about how content strategy and content marketing are separate, but connected.

 

... One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other.

 

In short: Content strategy and content marketing are two very different practices.Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively....


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Jeff Domansky's curator insight, October 17, 2013 1:25 AM

Robert Rose dràws a critical distinction between content strategy and content marketing. Every marketer and content marketer should understand the differences clearly.

Natalie den Engelse's comment, October 17, 2013 3:17 AM
Great point! I always viewed content strategy and content marketing as two aspects that go hand in hand together. As Halvorson discusses it in here book: a strategy is a holistic, well-considered plan for obtaining specific goals. Marketing content involves the tactics that are needed to get us from where we are now to where we want to be. A combination of tactics do not make up a strategy, they are just of bunch of tactics.
Усманова Зиннат's curator insight, October 29, 2013 3:18 AM

Just do it!))))

 

Rescooped by Natalie den Engelse from Public Relations & Social Marketing Insight
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How to Incorporate Analytics into Your Pinterest Marketing Strategy

How to Incorporate Analytics into Your Pinterest Marketing Strategy | Content Marketing | Scoop.it

Given these statistics, it’s obvious that Pinterest definitely is a player, here to stay, impossible to ignore.

 

Many companies finally have jumped on the bandwagon and created a few boards and started pinning, but most still are flying blind in regard to Pinterest and analytics.

 

In this article, we are going to evaluate Pinterest analytics methods and tools, and discuss how to use them effectively to improve your Pinterest marketing strategy....


Via Jeff Domansky
Natalie den Engelse's insight:

Great guide!

more...
Jeff Domansky's curator insight, October 20, 2013 12:24 PM

Really practical tips for better Pinterest marketing by using analytics to guide your program.

Clifford Petry's curator insight, October 20, 2013 1:31 PM

This is truly needed in Pinerest

Ali Anani's curator insight, October 21, 2013 12:57 AM

Timely and very useful post

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Are We Explaining Content Marketing Wrong? | LEWIS PR

Are We Explaining Content Marketing Wrong? | LEWIS PR | Content Marketing | Scoop.it
There are a large number of executives on whom the concept of content marketing is lost. Maybe the problem is with the way content marketers explain it.
Natalie den Engelse's insight:

Good point! For somone who uses words, such as wordsearch engine optimisation, keywords, site traffic, link building, social media listening, is it difficult to keep in mind that your target audience isn't as familiar with these words as you. It's a skill to explain in plain english how you're going to achieve your clients'  objectives without using jargon. 


 

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Content Strategy: 64 Tips for Google Plus [infographic]

Content Strategy: 64 Tips for Google Plus [infographic] | Content Marketing | Scoop.it
Blog post at How-to Social Media Graphics: Make Your Own Graphics! : Do you have a content strategy for Google Plus?
Natalie den Engelse's insight:

Nice infographic

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