Content Marketing
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The Science of Storytelling [Infographic] - SocialTimes

The Science of Storytelling [Infographic] - SocialTimes | Content Marketing | Scoop.it
Brands use social for storytelling 88 percent of the time.

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13 Point Checklist to Optimize Social Media Call-To-Action - Heidi Cohen

13 Point Checklist to Optimize Social Media Call-To-Action - Heidi Cohen | Content Marketing | Scoop.it
To break through and efficiently maximize response on social media platforms, a contextually relevant, optimized call-to-action is needed.
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Content Repurposing - "Use it up, wear it out"

Content Repurposing - "Use it up, wear it out" | Content Marketing | Scoop.it
The survivors of the great depression have a powerful lesson to teach the marketers of today.  A prominent battle cry that came out of this era was “Use it up, wear it out, make it due, or do without”.   And never has the saying, “you have to milk...

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Rob Metras's curator insight, August 22, 2013 4:30 PM

via Kelly Benish

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Media Meshing | Digital Innovation Today

Media Meshing | Digital Innovation Today | Content Marketing | Scoop.it
Do you media-mesh? Or do you media-stack?  Or both? Here’s a speed summary of the latest 436 page (!) Ofcom Communications Market Report 2013, a thorough analysis of UK media usage  today – interactive, broadcast, telephony, and mail (free download).
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5 Content Curation Infographics

5 Content Curation Infographics | Content Marketing | Scoop.it

Content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. These 5 infographics offer a great introduction to the topic.


Via Kamal Bennani, Naiyue Wang
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2DiFore Marketing Solutions's curator insight, August 26, 2013 8:01 AM

What is "good content" verses "bad content"? What a great visual we just received that will help brands understand how social media can work for them is done correctly!

gregmhagar's curator insight, August 29, 2013 9:24 AM

Content curation can be a big part of your learning strategy.

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Facebook Hashtags Have Marketing Potential, Privacy Issues

Facebook Hashtags Have Marketing Potential, Privacy Issues | Content Marketing | Scoop.it
When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn't immediately clear how marketers could take advantage. Facebook didn't provide much ...
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Shutterstock Stories Presents: Beto Chagas

Shutterstock Stories Presents: Beto Chagas | Content Marketing | Scoop.it
Brazilian photographer Beto Chagas joined Shutterstock as a contributor in 2011. In his submission, Beto recalls one of the greatest moments in his career.
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Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | Content Marketing | Scoop.it

Learn why context is so important not just for marketing, but also for sales and services, too.

 

Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get?

 

The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email.

 

Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks.

 

"Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....


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Jeff Domansky's curator insight, August 25, 2013 4:08 PM

Here is why context is marketing's secret weapon.

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The Value Of Content To Commerce - Part 1

The Value Of Content To Commerce - Part 1 | Content Marketing | Scoop.it

Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network.

 

Remember, audience first...


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Jeff Domansky's curator insight, August 25, 2013 4:13 PM

There is no question content can be valuable if you put the audience first.