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30 Compelling Examples of Visual Storytelling on the Web

30 Compelling Examples of Visual Storytelling on the Web | Content Marketing | Scoop.it
Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 3, 2014 8:43 PM

My favorite example is Zensorium/Tinke http://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-storytelling-on-the-web.

There are still a some rough edges to be cut off theidea of wrapping a website around digital storytelling, but deep inside these examples is a clear new trend...even if all the bugs haven't been quite worked out yet.

What about you? Do you have favorite examples of great visual storytelling online?

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Content marketing strategy: content formats in the new buyer journey

Content marketing strategy: content formats in the new buyer journey | Content Marketing | Scoop.it

An in-depth overview of the changed buyer journey and how it fits with a content marketing strategy, content formats and buyer personas....

 

How the customer journey has changed and how content and social are involved We know the customer journey has changed. It includes more touchpoints via different channels than before or in many cases more contact moments via a limited number of touchpoints.

 

The idea of touchpoints originated in the CRM world and is now used by many large organizations. You can read a bit more about it here and view some typical graphical representations here. There are also tools to map the different touchpoints and customer experiences buyer personas have across their buyer journey.

 

So, the customer journey has changed. It has also become more ‘social’ in the sense that people use social mechanisms and networks than before. In B2B marketing most searches for content in the buying journey start on search engines. But, as lots and lots of research (ITSMA, BuyerSphere, etc.) and actual customer interviews by smart B2B marketers such as Kristin Zhivago have shown, many B2B buyers now use social, look more for content during their journey (hence the importance of content marketing) and are what we like to call “empowered”....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 2013 4:04 PM

Content marketing Has a critical role to play in the "buying journey" of new consumers.

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The 2013 IMERSA Summit in Denver focused on content creation and business models for digital dome (fulldome) cinema.

The 2013 IMERSA Summit in Denver focused on content creation and business models for digital dome (fulldome) cinema. | Content Marketing | Scoop.it
Celebrating and promoting immersive digital experiences for education and entertainment in planetariums, schools, museums and attractions.
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Make Everyone Part of Your Content Marketing Team! | OpenView Blog

Make Everyone Part of Your Content Marketing Team! | OpenView Blog | Content Marketing | Scoop.it
Find out how to engage your co-workers so that they become unofficial members of your content marketing team.
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The 3 Building Blocks to Content Marketing Strategy

The 3 Building Blocks to Content Marketing Strategy | Content Marketing | Scoop.it
We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing ...
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