Market Intelligence
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Market intelligence versus marketing research

Market intelligence versus marketing research | Market Intelligence | Scoop.it

Market intelligence is a much broader term that can be defined as an ongoing, holistic knowledge of all aspects of the marketplace. One way to visualize market intelligence is to picture a pyramid. Each face of the pyramid represents an aspect of market intelligence. The three faces of the pyramid are information, communication, and people/processes. Each of these faces is built upon a foundation of basic capabilities, with movement “up” the face of the pyramid representing increasing capabilities and proficiency. Market intelligence is the culmination of each of these areas at their highest levels..

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Rescooped by Mohit Bhakuni from Strategy and Competitive Intelligence by Bonnie Hohhof
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How to Spy on Your Competition

How to Spy on Your Competition | Market Intelligence | Scoop.it

 

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far, and the old "hide your badge trick" at tradeshows is just annoying. Does it ever work... or does it just arouse suspicion? So what's the best way to gather competitive intelligence? Some of the information you want is not public. Other information is just hard to find and takes some work. Luckily, with the troves of information now online, plus some new tools, it's never been easier.


Via Bonnie Hohhof
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Bonnie Hohhof's curator insight, February 8, 2015 3:27 PM

Yup, another "spy" title.

Farid Mheir's curator insight, February 9, 2015 9:53 AM

some good links of tools to get you going on the competitive intelligence track.

Bharat Employment's curator insight, February 9, 2015 11:30 PM
http://www.bharatemployment.com/
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Six Business Intelligence Predictions For 2015

Six Business Intelligence Predictions For 2015 | Market Intelligence | Scoop.it
The power organization to watch in the BI and analytics space in 2015 is Marketing, as it attempts to reposition itself from a cost center to the growth engine of the company. BI and analytics are enabling platforms for data-driven marketing, along with a dizzying array of other tools and services that make up the marketing technology landscape today.
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How The 2015 B2B Purchase Decision Process Has Changed

How The 2015 B2B Purchase Decision Process Has Changed | Market Intelligence | Scoop.it
To better understand the 2015 B2B purchase decision process, McKinsey developed the B2B Customer Decision Journey (CDJ). This model emphasizes the importance of post-purchase experience on retaining customers and generating incremental sales.
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Market Intelligence: How to Find Information to Supercharge Your Sourcing

Market Intelligence: How to Find Information to Supercharge Your Sourcing | Market Intelligence | Scoop.it

Three types of intelligence can be collected to optimize your strategic sourcing and business performance: market research, competitive intelligence and market intelligence. Market research covers a broad range of applications and techniques for gathering, storing, analyzing and providing access to data, while competitive intelligence is the process of obtaining information for strategic purposes. Although, understanding and applying all 3 areas will ensure optimized decision-making, for purposes of supercharging a company’s sourcing processes, this article will focus on market intelligence.

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