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30 Content Marketing Lessons From The New York Times Innovation Report

30 Content Marketing Lessons From The New York Times Innovation Report | Content marketing | Scoop.it
The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content…
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The Panda Patent: Brand Mentions Are the Future of Link Building

The Panda Patent: Brand Mentions Are the Future of Link Building | Content marketing | Scoop.it
If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.
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35 eCommerce WordPress Themes for 2014

35 eCommerce WordPress Themes for 2014 | Content marketing | Scoop.it
We take a look at the best eCommerce WordPress themes available in 2014.

Via ECOMpedia.ro
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How Ditching Traditional Link Building Got Us More Traffic - SEMrush Blog

How Ditching Traditional Link Building Got Us More Traffic - SEMrush Blog | Content marketing | Scoop.it
Gael Breton of Authority Hacker shows how his team abandoned link building and watched their traffic grow. Check out this case study.
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4 Illuminating Lessons From One of History's Most Inventive Content Marketers

4 Illuminating Lessons From One of History's Most Inventive Content Marketers | Content marketing | Scoop.it
Poor Richard's Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the...
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5 Simple Things That Will Help Make Your Paid Advertising A Success

5 Simple Things That Will Help Make Your Paid Advertising A Success | Content marketing | Scoop.it
Read our blog post from PPC manager Sheila Puertollano to discover what you NEED to get right in order to make your paid search campaigns a success.
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INFOGRAPHIC: Only 28% brands can measure ROI on content marketing | b2bmarketing.net

INFOGRAPHIC: Only 28% brands can measure ROI on content marketing | b2bmarketing.net | Content marketing | Scoop.it
Only 28 per cent of brands are able to measure ROI on their content marketing, despite 63 per cent having a dedicated content marketing budget and 61 per cent with dedicated content marketing roles, according to new research carried out by Redshift Research on behalf of Bite.
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The Naked Brand And The Future Of Marketing

The Naked Brand And The Future Of Marketing | Content marketing | Scoop.it
Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a...
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Google's Matt Cutts: New Softer Panda Update Coming Soon

Google's Matt Cutts: New Softer Panda Update Coming Soon | Content marketing | Scoop.it
At SMX West Matt Cutts of Google announced they are actively working on the
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Getting Started with Listly : A Beginners Guide | UGC list creation, content curation & crowdsourcing.

Getting Started with Listly : A Beginners Guide | UGC list creation, content curation & crowdsourcing. | Content marketing | Scoop.it
Here's the getting started guide you've been asking for.
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34 reasons content marketing campaigns fail | Proper Propaganda - Inbound Marketing and Public Relations Agency

34 reasons content marketing campaigns fail | Proper Propaganda - Inbound Marketing and Public Relations Agency | Content marketing | Scoop.it
Content marketing is all the rage these days. Alas, so many companies fail miserably at it and end up flushing mucho dinero down the toilet. This risks
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How to Go "All-In" with Content Marketing: 8 Experts Weigh In

How to Go "All-In" with Content Marketing: 8 Experts Weigh In | Content marketing | Scoop.it
Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges the...
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What You Think You Know About the Web Is Wrong

What You Think You Know About the Web Is Wrong | Content marketing | Scoop.it
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.
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18 Traffic Spiking Content Promotion Tips

18 Traffic Spiking Content Promotion Tips | Content marketing | Scoop.it
Promotion is important when it comes to Content Marketing. Check out the best ways to promote your content online - through owned, earned and paid methods.
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17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | Content marketing | Scoop.it
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
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How to Use Data to Improve Your Content Marketing Strategy

How to Use Data to Improve Your Content Marketing Strategy | Content marketing | Scoop.it
Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that ...
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13 Ecommerce Content Strategy Deathtraps to Watch Out For

13 Ecommerce Content Strategy Deathtraps to Watch Out For | Content marketing | Scoop.it
Is your ecommerce content strategy as good as you think it is? Put it to the test and see if it can survive these 13 nasty content marketing deathtraps!
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Is Link Building Dead?

Link Building as we most SEOs have known it, using a hunter mentality, is a broken concept. Content marketers need to avoid falling into the same trap, and use a farmer mentality instead.
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Content marketing | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
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It’s 10 p.m. — Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits

It’s 10 p.m. — Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits | Content marketing | Scoop.it
What makes readers come back for more? Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code.
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Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday | Content marketing | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
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Ten growth hacks that helped Metro grow to 27M monthly unique visitors

Ten growth hacks that helped Metro grow to 27M monthly unique visitors | Content marketing | Scoop.it
How Metro planned and executed of a very successful growth hacking strategy leading to 350% year on year growth to 27 Million unique visitors.
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Tim Berners-Lee on the Web at 25: the past, present and future (Wired UK)

Tim Berners-Lee on the Web at 25: the past, present and future (Wired UK) | Content marketing | Scoop.it
Twenty-five years ago, Tim Berners-Lee published his proposal for what became the world wide web. But what of the next 25 years? The web's creator -- and other experts -- look ahead
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