Content Marketing
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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Content Marketing | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
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How to Put Together an Editorial Calendar for Content Marketing

How to Put Together an Editorial Calendar for Content Marketing | Content Marketing | Scoop.it
As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?  (If you are asking yourself this question, read Jere...
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Reporting Content Marketing ROI to the C-Level

Reporting Content Marketing ROI to the C-Level | Content Marketing | Scoop.it
Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement ...
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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Content Marketing | Scoop.it
There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...
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Developing a Content Strategy

Developing a Content Strategy | Content Marketing | Scoop.it
Before you start creating content, you need to build your strategy. You may be wondering what a content strategy is. If so, these posts are the place to start: 5 Things You Need to Know about Conte...
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9 Questions to Help You Prioritize Content Creation [Template]

9 Questions to Help You Prioritize Content Creation [Template] | Content Marketing | Scoop.it
Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize c...
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Epic Content Marketing: 12 Things that Stop You from Creating It

Epic Content Marketing: 12 Things that Stop You from Creating It | Content Marketing | Scoop.it
There are many content marketing challenges, but many of them can be fixed — if content marketers would take simple steps to avoid getting in their own way. Here are 12 such challenges, with a few ...
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