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10 simplified content marketing ideas to generate real results

10 simplified content marketing ideas to generate real results | Content Marketing | Scoop.it
Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away.
Marti Konstant's insight:

The best tip here is learning to ask for the share. That is something that is so counterintuitive to me. It should be obvious, right? Not always.

 

The other great reminders are benefit statement in the headline and the power of list and how-to posts. I've been tracking my own behavior, and I will almost always click on a list post.

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donhornsby's curator insight, February 22, 2014 10:46 PM

Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away

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37 Quick Steps To Crazy-Effective Copy - exploreB2B

The following tips are the backbone of any good sales message, be it hard sell or soft sell. Run your copy through this list and see what's missing to make it crazy-effective.
The headline ...
Marti Konstant's insight:

Starting with the attraction grabbing headline mandate, all the way through the editing process, this is a list that requires revisiting again and again and again.

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The Ultimate Guide to Social Media Content Success

The Ultimate Guide to Social Media Content Success | Content Marketing | Scoop.it
This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists, by commenting, sharing and joining the conversation! Social media can be a phenomenal to...
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Rivka Kawano provides a comprehensive guide to content marketing in this post. The examples complement the strategies.

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Infographic: Content marketing trends for 2014

Infographic: Content marketing trends for 2014 | Content Marketing | Scoop.it
Almost 80 percent of chief marketing officers believe custom content is the future of marketing, and 50 percent of companies already have content marketing strategies.
Marti Konstant's insight:

The most compelling stat is that 43% of all marketers have found a customer via LinkedIn in 2013 via @hubspot. 2014 should include more lead generation stragies that include this valuable channel.

 

Infographics are a great place to derive proof points for gaining management approval for marketing programs.

 

Simply love them :-)

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5 Content Marketing Links Worth Reading

5 Content Marketing Links Worth Reading | Content Marketing | Scoop.it
This week on The Lede ... The One Tool that Will Make You Better at Everything Is Audio The Next Big Thing In Digital Marketing?
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2013 B2B Content Marketing Trends [Infographic]

2013 B2B Content Marketing Trends [Infographic] | Content Marketing | Scoop.it
This infographic from GetSmartContent shows some stats in 2013 B2B content marketing trends.
Integration with marketing automation:
36.7% use marketing automation to generate leads.
36.1% use marketing automation to nurture leads.

Via Thomas Faltin
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18 Tips from Content Marketing Innovators - Content Jam eBook

The Content Marketing Innovator eBook promises to provoke your thinking and assumptions regarding the best way to communicate in a world of abundant content. Ex
Marti Konstant's insight:

Finding the succint calls to action are key to being more strategic and more efficeint as marketers. Just one example of a simple insight from this eBook.

 

"In depth articles are the newest innovation in content marketing. Roll up your shirtsleeves and do the work. Google will reward you." via @ginidietrich from Spin Sucks and Arment Dietrich

 

There are 17 more helpful tips.

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Do This to Succeed with Content Marketing - LinkedIn Today

Do This to Succeed with Content Marketing - LinkedIn Today | Content Marketing | Scoop.it
Do This to Succeed with Content Marketing
LinkedIn Today
Content marketing is quickly becoming more than a buzzword - it's an essential part of every company's and salesperson's toolbox.
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SEO Ranking Factors Infographic

SEO Ranking Factors Infographic | Content Marketing | Scoop.it

This infographic on ranking factors comes from Ben Norman, one of UK’s leading SEO consultants and follows up his SEO checklist 2013. 

Its focus is the search engine ranking factors – namely the things you have to pay attention to in order to get a decent amount of organic traffic to your site.

SEO ranking factors include on-page SEO: content, site structure, titles, meta descriptions, tags and off-page SEO: social media, link building, autorship. Find more details at the link.


Via Lauren Moss
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Quyet Tran's curator insight, September 25, 2013 3:35 AM

a complete guide for zoombies SEOer

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5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content

5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content | Content Marketing | Scoop.it
This isn't another article about content marketing. Okay it is but different. Here are the 5 best ways your company can up its game with high-quality...
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Build a Successful Content Marketing Strategy from Scratch in 7 Steps

Build a Successful Content Marketing Strategy from Scratch in 7 Steps | Content Marketing | Scoop.it
It's obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in ...
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Link Placements

Link Placements | Content Marketing | Scoop.it
Where you place your link in your website is one of the most overlooked linkbuilding techniques of SEO specialists today. The importance of where your link exists in a page is critical. So what do you need to know about link placements?
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B2B Content Marketing Trends 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to ed (B2B content is growing fast and moving beyond white papers.
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Infographic: How To Get Your Content Shared | Digital Buzz Blog | #TheMarketingAutomationAlert

Infographic: How To Get Your Content Shared | Digital Buzz Blog | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

Via marketingIO
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marketingIO's curator insight, September 10, 2013 9:14 AM

More validation as to where you need to be (not included: SlideShare).


  • See the article at from www.digitalbuzzblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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10 simplified content marketing ideas to generate real results

10 simplified content marketing ideas to generate real results | Content Marketing | Scoop.it
Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away.
Marti Konstant's insight:

The best tip here is learning to ask for the share. That is something that is so counterintuitive to me. It should be obvious, right? Not always.

 

The other great reminders are benefit statement in the headline and the power of list and how-to posts. I've been tracking my own behavior, and I will almost always click on a list post.

more...
donhornsby's curator insight, February 22, 2014 10:46 PM

Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away

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Minimal viable meme 2013

Minimum viable is a phrase that has been associated with the Lean Startup by Eric Ries. The concept of creating a minimum viable product to test, get feedback,
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Ebooks Vs. White Papers: Which Wins for Most Popular Lead Gen Tool?

Ebooks Vs. White Papers: Which Wins for Most Popular Lead Gen Tool? | Content Marketing | Scoop.it
Content marketing has become a popular tactic for B2B tech companies with long sales cycles that require lead nurturing and qualifying.
Marti Konstant's insight:

Article reviews why ebooks and white papers are both great for lead gen. They address different parts of the buying cycle.

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10 step content marketing strategy for startups and brands

10 step content marketing strategy for startups and brands | Content Marketing | Scoop.it
Content marketing is in. Marketing directors, brand, digital marketing and social media managers and startup founders are flocking to content marketing as an effective and relatively low-cost way to increase awareness of, and interest in, their...
Marti Konstant's insight:

Classic marketing suggestions - starting with knowing your target market. The best is to create a content calendar and stick to it. 

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The Top 7 Content Marketing Trends That Will Do...

The Top 7 Content Marketing Trends That Will Do... | Content Marketing | Scoop.it
Business 2 Community The Top 7 Content Marketing Trends That Will Dominate 2014 Forbes Content marketing Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
Marti Konstant's insight:

New marketing job titles, the continuing importance of mobile strategies, and some caution about the use of content automation are just a few of the insightful trends covered in this article. 

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INFO-GRAPHIC Content Marketing : Ways to Promote Your Business, Websites & Blogs

INFO-GRAPHIC Content Marketing : Ways to Promote Your Business, Websites & Blogs | Content Marketing | Scoop.it
Discussing Strategies for "How to Your Content for Your Business Promoting through Social Media and other networking sites.
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5 Google Plus Mistakes that Can Really Slow Your Progress

5 Google Plus Mistakes that Can Really Slow Your Progress | Content Marketing | Scoop.it
If utilized properly, Google Plus can be a great network for marketers and bloggers. Discover five bad Google Plus mistakes that you should avoid!
Marti Konstant's insight:

I am trying to figure out  the best way to use G+ - As is recommended, I  focused on a few of the other social networks to establish presence and credibility before spending time on this network. While I have used Google Hangouts for creating "interview" content and have updated content with links and descriptions, I know that I have only started to scratch the surface.

 

Now that I am getting more involved in subscribing to groups and have considering starting a group of my own, the wisdom of the attached blog post is SO helpful.

 

Although I have never used email notifications, this is the best explanation ever why you should think twice about checking that box when you update. Additionally, if you are just a lurker scanning for content, the sensible suggestion of sharing is great (not just share, but share with a little bit of your perspective).

 

There's more in these 5 points, but Daniel the writer does it best, with pictures that tell the story! I am just a little bit smarter to engage on this valuable network.

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20 Examples of Epic Content Marketing

20 Examples of Epic Content Marketing | Content Marketing | Scoop.it
Originally published on Digital Innovation Today
Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer.
It involves Youtility. It involves consistency.
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Some great examples including CopyBlogger and Open Forum. One of the trusims of all marketing (and branding) is consistent experience AND delivery.

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable.
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Get Your Business Noticed By Using SEO For Business

Get Your Business Noticed By Using SEO For Business | Content Marketing | Scoop.it
SEO for Business-Owners or Doing SEO for Business. Over the years, the internet has become a very dynamic tool that you can use to market your bu(...) (SEO For Business - How To Always Stay Ahead Of Competition: http://t.co/CjLcLkU5Ce)...
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16-point checklist for SEO newbies and veterans

16-point checklist for SEO newbies and veterans | Content Marketing | Scoop.it
Apply these search engine optimization tips to ensure your content attracts both search engines and human readers. (Great resource. SEO Checklist.
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