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Rescooped by Marilyn Moran from Internet Marketing, Content, Blogging and SEO
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9 Content Marketing Growth Hacks to Drive Traffic and Conversions

9 Content Marketing Growth Hacks to Drive Traffic and Conversions | Content Marketing | Scoop.it
Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

Via Mike Power
Marilyn Moran's insight:

Great tips on how to drive traffic with content marketing. I will have to check out Medium again.

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Mike Power's curator insight, June 9, 9:06 AM

Some good advice here. 

B2B Marketing Archives's curator insight, June 10, 5:31 AM

Creative Blog it will drive huge traffic for your Business site or blog.necessary to follow the step by step method it will generate consumer point  of it was generate huge' Word of mouth' functionality

Content Marketing
Content marketing articles lovingly curated by Marilyn Moran. Yes, she actually does read each and every one of these articles she shares. Enjoy!.
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Content Marketing Tips for Lead Generation by Marilyn Moran

Content Marketing Tips for Lead Generation by Marilyn Moran | Content Marketing | Scoop.it
Content marketing for lead generation? You betcha! Marilyn Moran shares some content marketing tips that will help you generate leads online. Check it out!
Marilyn Moran's insight:

Well, I was LONG overdue for a blog post. I had been sitting on this blog post for around 2 months. It was originally supposed to be posted elsewhere, but that never came to fruition; so I published it on my own blog. Go figure! Anyways, what you'll read here isn't anything earth-shattering or new, really. It's a mix of things I have learned over the years working in digital marketing, but they all apply to using content marketing for lead generation. I hope you enjoy this article; if you do, feel free to like it, comment on it and share it across your social media profiles. I am looking forward to hearing from you & your thoughts on this topic!

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Content Sharing: How to Build a Following Using Other People’s Content

Content Sharing: How to Build a Following Using Other People’s Content | Content Marketing | Scoop.it
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales?
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Rescooped by Marilyn Moran from The Marketing Technology Alert
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The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan | Content Marketing | Scoop.it
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.

Via iNeoMarketing
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iNeoMarketing's curator insight, November 30, 11:44 AM

This is a keeper. Perfect for the non-SEO expert. Click through for details, e.g., the 4 "Vs".

Rescooped by Marilyn Moran from Social Media, SEO, Mobile, Digital Marketing
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Content Marketing | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.

Via Kamal Bennani
Marilyn Moran's insight:

The exclusion of Scoop.it on this list is egregious. 

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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Content Marketing | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing
Marilyn Moran's insight:

Your one stop shop for content curation right here!

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Rescooped by Marilyn Moran from Business: Economics, Marketing, Strategy
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The Top 200 Content Marketing Brands And Influencers | B2B Marketing Insider

The Top 200 Content Marketing Brands And Influencers | B2B Marketing Insider | Content Marketing | Scoop.it
One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is "who is influential?" on the topic. It is

Via Pantelis Chiotellis
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How To Set Goals For Your Content Marketing | Visually Blog

How To Set Goals For Your Content Marketing | Visually Blog | Content Marketing | Scoop.it
Image Courtesy of Shutterstock Marketing has changed a lot since the days of broadcast. Generations X and Y get their news and entertainment from their smartphones, their tablets, and their notebook computers.
Marilyn Moran's insight:

Goals before strategy. ALWAYS!

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Marilyn Moran's comment, November 12, 8:08 PM
Thanks for rescooping @oconnorandkelly!
Rescooped by Marilyn Moran from Content Marketing
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The 5 Most Important Components Of Social Media Content Strategy

The 5 Most Important Components Of Social Media Content Strategy | Content Marketing | Scoop.it
When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, rele...

Via Ray Hiltz
Marilyn Moran's insight:

A lot of people and brands forget the human part of being on social networks.

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Ray Hiltz's curator insight, December 3, 2013 8:59 AM

Excellent post by Robert Caruso that outlines the 5 important components of a social media content strategy &  gives us 3 tactics to avoid.

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28 Expert Bloggers Reveal Their #1 Content Marketing Technique

28 Expert Bloggers Reveal Their #1 Content Marketing Technique | Content Marketing | Scoop.it
Want to drive traffic to your blog? let the experts show you their tried and tested methods when it comes to content promotion and SEO. Having great content is
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7 Content Marketing Tips For When You Lack Time & Resources

7 Content Marketing Tips For When You Lack Time & Resources | Content Marketing | Scoop.it
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
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Rescooped by Marilyn Moran from Digital-News on Scoop.it today
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8 Hard-to-Ignore Content Marketing Benefits (Infographic)

8 Hard-to-Ignore Content Marketing Benefits (Infographic) | Content Marketing | Scoop.it
In this new age of semantic and social search, content marketing has emerged as more than just a buzzword or a fad to one of the most important and critical element in digital marketing.

Via Thomas Faltin
Marilyn Moran's insight:

They spelled social wrong; other than that, it's a nice infographic.

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How to Create a Content Marketing Strategy From Your Existing SEO Content

How to Create a Content Marketing Strategy From Your Existing SEO Content | Content Marketing | Scoop.it
the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books.

Via Thomas Faltin
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Top 2015 B2B Content Marketing Tactics

Top 2015 B2B Content Marketing Tactics | Content Marketing | Scoop.it
Here are the top 2015 B2B Content Marketing Tactics based on Content Marketing Institute and MarketingProfs research. Complete with charts & actionable tips
Marilyn Moran's insight:

Awesome blog post about content marketing tactics B2B will use in 2015. What tactics will you use?

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When Is a Blog the Right Form of Content Marketing?

When Is a Blog the Right Form of Content Marketing? | Content Marketing | Scoop.it
Experts agree: you blogging is the answer to winning content marketing. But is it really right for you? Learn about a few times blogging isn't necessary and what you're missing out on if you don't have a blog.
Marilyn Moran's insight:

Nailed it!

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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Content Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
Marilyn Moran's insight:

Nice infographic!

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Content Marketing Strategies You Can Steal - Entrepreneur

Content Marketing Strategies You Can Steal - Entrepreneur | Content Marketing | Scoop.it
The best in the biz give their tips on how to be a best-in-class content marketer.
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Rescooped by Marilyn Moran from digitalNow
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For successful content marketing, focus on authority over SEO

For successful content marketing, focus on authority over SEO | Content Marketing | Scoop.it
Quality content conveying expertise, authority and trust plays a key role in gaining positive organic search results.

Via Don Dea
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Don Dea's curator insight, November 25, 12:14 AM
Sourcing the right authors to write

The goal of most brand publishers is to have journalist-quality authors (in-house and external) who are subject matter experts in your industry. Your team of writers must lead visitors through a path to conversion through their compelling, unique content

ebook4seo's curator insight, November 25, 3:09 AM

Imprescindible: autoridad por encima del SEO

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6 Things to Look For in a Content Marketer - Sales and Marketing Blog

6 Things to Look For in a Content Marketer - Sales and Marketing Blog | Content Marketing | Scoop.it
According to a report by Adobe and Econsultancy, 36% of the 2,500 surveyed marketers consider content marketing their top priority in 2014.
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This New Book Will Make You a Content Marketing Rock Star by @annhandley

This New Book Will Make You a Content Marketing Rock Star by @annhandley | Content Marketing | Scoop.it
Too many business books feel like cover bands. 'Welcome to the Funnel is the real deal' – offering content marketing advice that will make you a rock star in your organization.
Marilyn Moran's insight:

Adding this book to my to-read list.

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Rescooped by Marilyn Moran from I can explain it to you, but I can't understand it for you.
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How to Master the 4Ps of Content Marketing in 2015

How to Master the 4Ps of Content Marketing in 2015 | Content Marketing | Scoop.it
How are you planning to align your 2015 content marketing strategy to your overall business objectives?
How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

Via Riaz Khan
Marilyn Moran's insight:

Content Marketing exploded in 2014. I think it will only get more attention in 2015; SEO, Social + Content will continue to merge under the Digital Marketing umbrella.

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Ditch the inauthentic content marketing and focus on trust - Marketing

Ditch the inauthentic content marketing and focus on trust - Marketing | Content Marketing | Scoop.it
Ditch the inauthentic content marketing and focus on trust, Authenticity and trust are at the heart of successful content marketing, says Anna Watkins. | Marketing Magazine
Marilyn Moran's insight:

Anna Watkins nails it. Trust should be the most important element of content marketing.

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The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post

The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post | Content Marketing | Scoop.it
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if yo
Marilyn Moran's insight:

This is probably the best blog on blog optimization as it relates to content marketing that I have ever read! Neil Patel nails it!

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Content Marketing Lagging? Avoid These 4 Mistakes

Content Marketing Lagging? Avoid These 4 Mistakes | Content Marketing | Scoop.it
Over the last few years, every brand has had to become a content marketer.
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Rescooped by Marilyn Moran from Social Media, SEO, Mobile, Digital Marketing
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Content Marketing | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.

Via Kamal Bennani
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Marco Favero's curator insight, October 16, 5:18 PM

aggiungi la tua intuizione ...

John Gravitt's curator insight, October 23, 12:00 PM

There are probably some you haven't heard of here.

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3 Building Blocks for Content and Search Marketing Success

3 Building Blocks for Content and Search Marketing Success | Content Marketing | Scoop.it
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
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Rescooped by Marilyn Moran from Public Relations & Social Media Insight
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56 Reasons Why Content Marketing Works - 2014 | Newscred

56 Reasons Why Content Marketing Works - 2014 | Newscred | Content Marketing | Scoop.it

Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we're taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing - and even convince your CEO - why this should be your number one marketing priority...


Via Jeff Domansky
Marilyn Moran's insight:

If you love stats, you will LOVE this article and slideshow. Good stuff here!

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Jeff Domansky's curator insight, October 7, 9:04 AM

Valuable reading on content marketing in this SlideShare presentation. Highly recommendedrecommended  9/10