Content Marketing
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Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter

Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter | Content Marketing | Scoop.it

Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.

1. Put someone in charge.

2. Think editorial, not filler.

3. Do your homework.

4. Tell a story.

5. Take a break.

6. Treat each piece of content as a new project.

7. Be exclusive.

8. Don’t be afraid to fail.

 


Via Martin (Marty) Smith
Marilyn Moran's insight:

Love this! Perfect bits of advice on how to approach content creation.

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Content Marketing
Content marketing articles lovingly curated by Marilyn Moran. Yes, she actually does read each and every one of these articles she shares. Enjoy!.
Curated by Marilyn Moran
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Content Marketing for Lawyers: Law Firm Website Knowledge Center

Content Marketing for Lawyers: Law Firm Website Knowledge Center | Content Marketing | Scoop.it
In this article we explore the first steps in doing content marketing for lawyers and marketing a law firm website through lawyer content marketing. Read more!
Marilyn Moran's insight:

I wrote this article for the Commexis blog on how adding high-quality, informative content to your lawyer website should be a strategy for lawyer content marketing. It's step one of a larger content marketing plan for lawyers and this article is part one in a two-part blog series. Let me know your thoughts! 

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Rescooped by Marilyn Moran from SEO and Social Media Marketing
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How To Use Social Media To Boost Your SEO Campaign

How To Use Social Media To Boost Your SEO Campaign | Content Marketing | Scoop.it

'Social media is sometimes seen as a separate entity, deserving of a separate strategy. While it can be used independently, it’s better if you use it in alignment with your SEO strategy so you can get the best of both worlds.

 

With certain social media strategies, you’ll be able to improve your brand awareness through social channels and simultaneously increase your domain authority, which will get you to rank higher for user searches of all varieties'.

 

Read More: http://www.forbes.com/sites/jaysondemers/2015/03/10/how-to-use-social-media-to-boost-your-seo-campaign/

 


Via Antonino Militello
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Marco Favero's curator insight, March 10, 2015 5:00 PM

aggiungi la tua intuizione ...

ConstructoWeb's comment, March 15, 2015 3:49 PM
http://sco.lt/5GV4YD
Nedko Aldev's curator insight, March 16, 2015 9:21 AM

..

325
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Content Marketing | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.
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Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday | Content Marketing | Scoop.it
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.

Via Kamal Bennani
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Kaitie Vonderschmitt's curator insight, January 23, 2015 4:40 PM

Incredibly important!

Mosaic Marketing's curator insight, January 25, 2015 7:14 AM

With the power of social media and so many online tools available there's never been a better time to understand your audience and customise your marketing accordingly. 

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Content Marketing | Scoop.it
This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for ev

Via marketingIO
Marilyn Moran's insight:

Great questions!

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marketingIO's curator insight, December 17, 2014 7:00 PM

Love #16. But where's the Persona question? The Calendar question? Click through for more background as well as to download Brenner's Content Marketing Strategy Framework.

Raúl González Bofill's curator insight, December 20, 2014 6:15 AM

21 preguntas para definir tu estrategia de Content Marketing

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Content Sharing: How to Build a Following Using Other People’s Content

Content Sharing: How to Build a Following Using Other People’s Content | Content Marketing | Scoop.it
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales?
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Rescooped by Marilyn Moran from The MarTech Digest
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The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan | Content Marketing | Scoop.it
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.

Via marketingIO
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marketingIO's curator insight, November 30, 2014 11:44 AM

This is a keeper. Perfect for the non-SEO expert. Click through for details, e.g., the 4 "Vs".

Rescooped by Marilyn Moran from Social Media, SEO, Mobile, Digital Marketing
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Content Marketing | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.

Via Kamal Bennani
Marilyn Moran's insight:

The exclusion of Scoop.it on this list is egregious. 

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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | Content Marketing | Scoop.it
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing
Marilyn Moran's insight:

Your one stop shop for content curation right here!

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Rescooped by Marilyn Moran from Business: Economics, Marketing, Strategy
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The Top 200 Content Marketing Brands And Influencers | B2B Marketing Insider

The Top 200 Content Marketing Brands And Influencers | B2B Marketing Insider | Content Marketing | Scoop.it
One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is "who is influential?" on the topic. It is

Via Pantelis Chiotellis
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How To Set Goals For Your Content Marketing | Visually Blog

How To Set Goals For Your Content Marketing | Visually Blog | Content Marketing | Scoop.it
Image Courtesy of Shutterstock Marketing has changed a lot since the days of broadcast. Generations X and Y get their news and entertainment from their smartphones, their tablets, and their notebook computers.
Marilyn Moran's insight:

Goals before strategy. ALWAYS!

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Marilyn Moran's comment, November 12, 2014 8:08 PM
Thanks for rescooping @oconnorandkelly!
Rescooped by Marilyn Moran from Content Marketing
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The 5 Most Important Components Of Social Media Content Strategy

The 5 Most Important Components Of Social Media Content Strategy | Content Marketing | Scoop.it
When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, rele...

Via Ray Hiltz
Marilyn Moran's insight:

A lot of people and brands forget the human part of being on social networks.

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Ray Hiltz's curator insight, December 3, 2013 8:59 AM

Excellent post by Robert Caruso that outlines the 5 important components of a social media content strategy &  gives us 3 tactics to avoid.

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28 Expert Bloggers Reveal Their #1 Content Marketing Technique

28 Expert Bloggers Reveal Their #1 Content Marketing Technique | Content Marketing | Scoop.it
Want to drive traffic to your blog? let the experts show you their tried and tested methods when it comes to content promotion and SEO. Having great content is
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Let Passion Drive Your Digital Marketing - Marilyn Moran - NJ Marketing Nerd

Let Passion Drive Your Digital Marketing - Marilyn Moran - NJ Marketing Nerd | Content Marketing | Scoop.it
The other day I tweeted this… Starting a new blog post is always the hardest. Answering the question “Where do I begin?” when there is so much to say is [...]
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Rescooped by Marilyn Moran from Social Media in Manufacturing Today
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A Step-by-Step Workbook Guide to Get Your Content Marketing Program Off the Ground

A Step-by-Step Workbook Guide to Get Your Content Marketing Program Off the Ground | Content Marketing | Scoop.it
Is your content marketing viewed as an on-demand service? Change that thinking and work on the easy-to-complete exercises in Content Marketing Institute’s new workbook, Launch Your Own Content Marketing Program.

Via ManufacturingStories
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ManufacturingStories's curator insight, March 11, 2015 5:15 PM

Content marketing is one of the best drivers of new business for your product or service business.

Rescooped by Marilyn Moran from Public Relations & Social Media Insight
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10 Graphic & Web Design Tools That Will Explode in 2015

10 Graphic & Web Design Tools That Will Explode in 2015 | Content Marketing | Scoop.it

Every designer has a collection of tools that they find indispensable to doing their job. Some of these tools are popular ones that you will likely find in every designer’s toolbox, while others are not so well known. In this article, we will take a look at 9 graphic and web design tools that are set to explode in 2015.


Via Jeff Domansky
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Farah Jouffroy's curator insight, January 29, 2015 3:50 AM

Et vous, qu'utilisez-vous comme outils graphique ?

Debra Walker's curator insight, January 29, 2015 5:07 PM

Some great ideas and concepts here for getting stories out in the firnat that gets them told.

Jake Peters's curator insight, January 30, 2015 8:56 AM

We use a lot of these already. Definitely worth checking out if you're a designer/developer.

Rescooped by Marilyn Moran from Public Relations & Social Media Insight
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Difference Between Content Marketing, Social Media Marketing and SEO

Difference Between Content Marketing, Social Media Marketing and SEO | Content Marketing | Scoop.it
Let's make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. ...

Via Jeff Domansky
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John Norman's curator insight, January 5, 2015 4:03 PM

A well written article that clearly points the differences between Social Media Marketing , Content Marketing and SEO. The bottom line is we need to engage in all three.

Pamphyl Kapaya Pambi's curator insight, January 6, 2015 4:08 PM

Content Marketing VS SMM VS SEO: What's the difference?

Jan Wallen's curator insight, January 16, 2015 1:08 PM

Good insights here 

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When Is a Blog the Right Form of Content Marketing?

When Is a Blog the Right Form of Content Marketing? | Content Marketing | Scoop.it
Experts agree: you blogging is the answer to winning content marketing. But is it really right for you? Learn about a few times blogging isn't necessary and what you're missing out on if you don't have a blog.
Marilyn Moran's insight:

Nailed it!

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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Content Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
Marilyn Moran's insight:

Nice infographic!

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Content Marketing Strategies You Can Steal - Entrepreneur

Content Marketing Strategies You Can Steal - Entrepreneur | Content Marketing | Scoop.it
The best in the biz give their tips on how to be a best-in-class content marketer.
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Rescooped by Marilyn Moran from digitalNow
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For successful content marketing, focus on authority over SEO

For successful content marketing, focus on authority over SEO | Content Marketing | Scoop.it
Quality content conveying expertise, authority and trust plays a key role in gaining positive organic search results.

Via Don Dea
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Don Dea's curator insight, November 25, 2014 12:14 AM
Sourcing the right authors to write

The goal of most brand publishers is to have journalist-quality authors (in-house and external) who are subject matter experts in your industry. Your team of writers must lead visitors through a path to conversion through their compelling, unique content

ebook4seo's curator insight, November 25, 2014 3:09 AM

Imprescindible: autoridad por encima del SEO

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6 Things to Look For in a Content Marketer - Sales and Marketing Blog

6 Things to Look For in a Content Marketer - Sales and Marketing Blog | Content Marketing | Scoop.it
According to a report by Adobe and Econsultancy, 36% of the 2,500 surveyed marketers consider content marketing their top priority in 2014.
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This New Book Will Make You a Content Marketing Rock Star by @annhandley

This New Book Will Make You a Content Marketing Rock Star by @annhandley | Content Marketing | Scoop.it
Too many business books feel like cover bands. 'Welcome to the Funnel is the real deal' – offering content marketing advice that will make you a rock star in your organization.
Marilyn Moran's insight:

Adding this book to my to-read list.

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How to Master the 4Ps of Content Marketing in 2015

How to Master the 4Ps of Content Marketing in 2015 | Content Marketing | Scoop.it
How are you planning to align your 2015 content marketing strategy to your overall business objectives?
How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

Via Riaz Khan
Marilyn Moran's insight:

Content Marketing exploded in 2014. I think it will only get more attention in 2015; SEO, Social + Content will continue to merge under the Digital Marketing umbrella.

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Ditch the inauthentic content marketing and focus on trust - Marketing

Ditch the inauthentic content marketing and focus on trust - Marketing | Content Marketing | Scoop.it
Ditch the inauthentic content marketing and focus on trust, Authenticity and trust are at the heart of successful content marketing, says Anna Watkins. | Marketing Magazine
Marilyn Moran's insight:

Anna Watkins nails it. Trust should be the most important element of content marketing.

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