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Storytelling Ads May Be Journalism’s New Peril

Storytelling Ads May Be Journalism’s New Peril | Content Marketing | Scoop.it
Native advertising is advertising that wears the uniform of journalism, mimicking the storytelling aesthetic of the host site. Some say it could dilute the power of a brand over time.
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3 Tips for GREAT Content Marketing

3 Tips for GREAT Content Marketing | Content Marketing | Scoop.it
Research any B2B company these days, and you’re bound to see at least a few...
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How to Tailor Your Content Marketing Strategy to Different Generations | Bikini Marketing

How to Tailor Your Content Marketing Strategy to Different Generations | Bikini Marketing | Content Marketing | Scoop.it
In order to have a successful content marketing campaign, you have to understand who your audience is and what type of content and messages they respond to best.
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Are Your Readers Insane? | John Rugh, Direct Response Copywriter

RT @johnrugh: Are Your Readers Insane? http://t.co/VAjtTxPj09 #copywriting #contentmarketing #marketing #content #sales
Margo Millure's insight:

"He talked about how marketers must enter the conversation the reader is having with himself..."

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Social Butterfly

Social Butterfly | Content Marketing | Scoop.it
How Do You Measure Content #Marketing? [Infographic] (How Do You Measure Content #Marketing? [Infographic] http://t.co/vZ3mueVLIV)
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Content Curation Tools: A Curated List of Content Curation Tools!

Content Curation Tools: A Curated List of Content Curation Tools! | Content Marketing | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
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Copywriting Tip: Don't Bury the Lead | Social Media Today

Copywriting Tip: Don't Bury the Lead | Social Media Today | Content Marketing | Scoop.it
Getting to the point, known by copywriters as “not burying the lead,” is an important aspect of effective copy.
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A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog | Content Marketing | Scoop.it
Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.
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How to Dominate Search Results With Your Brand – @Copyblogger Tells All at #CMWorld

How to Dominate Search Results With Your Brand – @Copyblogger Tells All at #CMWorld | Content Marketing | Scoop.it
If you create content and no one can find it, then what is the point? On TopRank's Online Marketing Blog we know that SEO is a crucial step in the
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#PR Pros Should Focus on 'Content' When Defining 'Content Marketing'

#PR Pros Should Focus on 'Content' When Defining 'Content Marketing' | Content Marketing | Scoop.it
Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client?

Via Josepf J Haslam, Jennifer G. Hanford
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Getting Real: Copywriting is Interface Design (by 37signals)

@sonnybynum “Copywriting is Interface Design” has made the rounds, but offhand I recall 37signals saying it in print: http://t.co/MVB7kGhJPe
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Why Most Branded Content Is Just Awful - LinkedIn Today

Why Most Branded Content Is Just Awful - LinkedIn Today | Content Marketing | Scoop.it
Why Most Branded Content Is Just Awful
LinkedIn Today
Content marketing, as an industry, is hot but by far from new.
Margo Millure's insight:

So true. Especially agree with the section about focus.

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Is it Content Marketing or Clever Advertising? - Business 2 Community

Is it Content Marketing or Clever Advertising? - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
Is it Content Marketing or Clever Advertising?
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Six Brands That Are Storytelling Machines - Business 2 Community

Six Brands That Are Storytelling Machines - Business 2 Community | Content Marketing | Scoop.it
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Build a Successful Content Marketing Strategy from Scratch in 7 Steps

Build a Successful Content Marketing Strategy from Scratch in 7 Steps | Content Marketing | Scoop.it
It's obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in ...
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