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12 Companies With Superior Content Marketing

12 Companies With Superior Content Marketing | Content Marketing | Scoop.it
These companies don’t do your run-of-the-mill marketing. Check out which companies has superior content marketing.
The post 12 Companies With Superior Content Marketing appeared first on Search Engine Journal.
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The Content Marketing Plan That Quadruples Your Leads

The Content Marketing Plan That Quadruples Your Leads | Content Marketing | Scoop.it
Most content marketers don't enjoy the success they seek. And most don't have content marketing plans. The connection is obvious. Here's how to create an unfussy content marketing plan to fast-track the process.
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Is Your Content Marketing Selfish?

Is Your Content Marketing Selfish? | Content Marketing | Scoop.it
Mike McGrail urges marketers to stop being selfish and produce content for their audience and not themselves. Content marketing advice for all!
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6 Ideas For Keeping Up With Content Demands

6 Ideas For Keeping Up With Content Demands | Content Marketing | Scoop.it
By following these 6 tips, you will find that you aren’t as overwhelmed with your content demand as when you started. Implement these into your next content strategy and feel the unwanted stress of meeting demands disappear!
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What Should You Include on Your Editorial Calendar?

What Should You Include on Your Editorial Calendar? | Content Marketing | Scoop.it
Do you manage your social media accounts totally on the fly, or do you plan your content marketing campaigns ahead of time? Hopefully, the answer is the latter.
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Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content | Content Marketing | Scoop.it
Content marketing is growing, which is great news for customers wanting new information and for businesses wanting to provide value to their customers.
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Content Marketing As Journalism (and Where That Ends)

Content Marketing As Journalism (and Where That Ends) | Content Marketing | Scoop.it

Marketers are getting so good at journalism that they want it all. The practice of content marketing is simply to create useful content for a specific audience to get new customers. But plenty of corporate content marketers use this approach to do better journalism than journalists - particularly when it comes to focused, tangible news-you-can-use kind of information.

 

Many content marketers have so much momentum they think they can create a level of trust with the public typically reserved for the Fourth Estate (and with it, transfer that trust to the companies they work for and make them lots of money). Forget about earned, owned and paid media strategies when you can be all three.

 

But I think that's a Don Quixote-level delusion brought on by the disruptive media times we live in....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 1, 2013 9:15 AM

Think content marketing can do it all? Not so fast.

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Are Public Relations and Content Marketing the New SEO?

Are Public Relations and Content Marketing the New SEO? | Content Marketing | Scoop.it
In the days ahead, valuable content is the new SEO currency. (Are Public Relations and Content Marketing the New SEO?
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Inbound Marketing The Art of Not Sucking - The Content Marketing Show

My presentation from the Content Marketing Show. How Inbound Marketing can all help us marketers to suck a little less in the content we produce.

Via Stefano Principato
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Stefano Principato's curator insight, November 9, 2013 5:19 PM

Create content that adds value, solves a pain point, or just entertains.

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More Content Marketing Isn’t Necessarily Better

More Content Marketing Isn’t Necessarily Better | Content Marketing | Scoop.it
When content marketing became the buzzword marketing strategy of 2013, the rush was on to create easy, consumable pieces that fit into the company’s overall promotional strategy.
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3 Steps to Maximize Content Marketing Resources

3 Steps to Maximize Content Marketing Resources | Content Marketing | Scoop.it
How To Capitalize On Each Content Effort [Case Study]
Skip the one-off content marketing efforts. That’s fine for just-in-time social media engagement and staying top of mind but more is needed for your major content efforts.
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The Real Truth Behind The 80-20 Rule of Content Marketing

The Real Truth Behind The 80-20 Rule of Content Marketing | Content Marketing | Scoop.it
The Content Marketing Creation – Distribution Continuum
There’s a high profile debate brewing over the 80-20 Rule of Content Marketing.
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The existential tension between content marketing and advertising - The Guardian

The existential tension between content marketing and advertising - The Guardian | Content Marketing | Scoop.it
The Guardian The existential tension between content marketing and advertising The Guardian Content marketing was a brand response to this consumer malaise by delivering useful and entertaining content that met a consumer need or empowered a...
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6 Things We Love About Content Marketing Right Now

Content marketing is an evolving industry that is constantly experiencing exciting change.
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10 Key Questions to Ask Your Clients & Create Amazing Content by @JuliaEMcCoy

10 Key Questions to Ask Your Clients & Create Amazing Content by @JuliaEMcCoy | Content Marketing | Scoop.it
As a businessperson, you probably get excited when it comes to meeting a new client.
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8 Reasons You Need a Digital Content Inventory STAT

8 Reasons You Need a Digital Content Inventory STAT | Content Marketing | Scoop.it
If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it – ALL of it.
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What Taylor Swift Can Teach You About Content

What Taylor Swift Can Teach You About Content | Content Marketing | Scoop.it
Identify stories that resonate with people. People love to see a celebrity paying attention to a lifelong fan – it makes us feel like they’re one of us, they care about us, that those celebrities on high do get our messages.
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4 Content Marketers Who Are Getting it Right

4 Content Marketers Who Are Getting it Right | Content Marketing | Scoop.it
Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging.
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What Sex Has Taught Us About Our Content Strategy and Attracting Prospects

What Sex Has Taught Us About Our Content Strategy and Attracting Prospects | Content Marketing | Scoop.it
I’m a strong believer in the power of influence marketing and content marketing. Just like sex, content marketing has a lot of give and take, and proper communication will always make it better.
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B2B Marketing and Content Marketing Future

B2B Marketing and Content Marketing Future | Content Marketing | Scoop.it
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?

Via Stefano Principato
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Stefano Principato's curator insight, November 9, 2013 2:19 PM

B2C content marketing consistently blurs the lines between marketing and content as a standalone media product because its consumers are sophisticated. B2B content marketing needs to go the same way. The latest statistics from the CMI says content marketing’s primary objective is to create brand awareness, not to sell products. 

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Two Simple Yet Brilliant Content Marketing Examples from the Great White North

Two Simple Yet Brilliant Content Marketing Examples from the Great White North | Content Marketing | Scoop.it
Banff is a big ski town. It features soaring mountains and glistens with bars, restaurants and tourists galore. There are, of course, many, many taxi drivers in Banff, but Taxi Mike is the only one that builds his business with Youtility.
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Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use | Content Marketing | Scoop.it
The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, etc.
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Why Content is the Beating Heart of Search by @missanna_f

Why Content is the Beating Heart of Search by @missanna_f | Content Marketing | Scoop.it
Content: noun The things that are held or included in something Content has been around since the start of search marketing.
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20+ Minutes of Content Marketing Tips for Ecommerce

20+ Minutes of Content Marketing Tips for Ecommerce | Content Marketing | Scoop.it
20+ Minutes of Content Marketing Tips for Ecommerce - content marketing, google hangout Marketing (20+ Minutes of Content Marketing Tips for Ecommerce http://t.co/nFHeZVPirv)...
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