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A Practical Guide to Building a Killer Content Strategy

A Practical Guide to Building a Killer Content Strategy | Content Marketing | Scoop.it
Building the right type of content for your business shouldn't be guesswork. It should involve a well-planned and finely tuned strategy custom fit for your audience. Learn how to master content strategy with this free ebook (Create with intent.
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Rescooped by Kay Hare from Public Relations & Social Media Insight
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5 Tips Every Content Curator Needs to Write Better Calls-to-Action

5 Tips Every Content Curator Needs to Write Better Calls-to-Action | Content Marketing | Scoop.it

Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer, such as downloading your white paper, following you on Twitter, registering for your webinar, or sharing your content with a friend or colleague.

 

Without a call-to-action, content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want readers to engage with you and take an action that will provide value for your business. Here are a few examples:...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 4, 2013 5:48 PM

How to get better content, marketing and blogging results with calls to action.

Rescooped by Kay Hare from The MarTech Digest
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[INFOGRAPHIC] The Four Pillars of B2B Content Strategy | Social Media B2B | #TheMarketingAutomationAlert

[INFOGRAPHIC] The Four Pillars of B2B Content Strategy | Social Media B2B | #TheMarketingAutomationAlert | Content Marketing | Scoop.it
When thinking about B2B content strategy, you should consider four main pillars: space, production, repurposing and promotion.

Via marketingIO
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marketingIO's curator insight, August 15, 2013 11:30 AM
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Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs | The Marketing Nut

Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs | The Marketing Nut | Content Marketing | Scoop.it
Content marketing is at the core of every business regardless of your industry, niche, age of company. Download this template to help plan your content.
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An Introduction To Filtering for Would-Be Content Curators

An Introduction To Filtering for Would-Be Content Curators | Content Marketing | Scoop.it
It's clear that content curation is increasingly being talked about as an important role for learning professionals (in the context of self-provisioned learning, scaffolding, learing environment de...

Via Robin Good
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digitalassetman's comment, March 14, 2013 2:46 AM
And they need to have their discernment filter set on high alert.
Letitia Owens's comment, March 14, 2013 12:34 PM
Ok, Thanks, this is very helpful. :)
Lamccainreed's comment, March 17, 2013 2:44 PM
For now, I think I'm curating just for myself.I'd love to find the time to make my efforts more useful for other people. This article offers some helpful guidance.