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Rescooped by Kathryn Aragon from Public Relations & Social Media Insight
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120 Marketing Tactics for Blogs | Pamorama | Social Media Marketing Blog

120 Marketing Tactics for Blogs | Pamorama | Social Media Marketing Blog | Content Marketing | Scoop.it

Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don't merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.

 

The key to successful blogging is creating content that your target audience wants to read. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals...


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Jeff Domansky's curator insight, October 6, 2013 12:15 AM

5 steps for creating a successful blog and great list of 120 tactics to choose from.

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Social media provides a 3:1 return on investment, claims IAB study - Brand Republic News

Social media provides a 3:1 return on investment, claims IAB study - Brand Republic News | Content Marketing | Scoop.it
For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.
Kathryn Aragon's insight:

Testing has finally quantified the return on social media marketing. 

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How To Launch Anything | Smashing Magazine

How To Launch Anything | Smashing Magazine | Content Marketing | Scoop.it
Plenty of great ideas and tips of what you can do to successfully launch your next product.
Kathryn Aragon's insight:

Checklist for a successful product launch. Really useful.

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Social Media Productivity - 19 Ideas for Spending Less Time Blogging

Social Media Productivity - 19 Ideas for Spending Less Time Blogging | Content Marketing | Scoop.it
Yes, blogging takes time, especially if you are publishing on a regular, frequent schedule. When other business and life pressures push for time, something has to give. One approach is to improve y...
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How a Lone Self-Publisher Built a Profitable Business Around a Single Ebook

How a Lone Self-Publisher Built a Profitable Business Around a Single Ebook | Content Marketing | Scoop.it
Editor's Note: This podcast is syndicated from Brian Clark's Entreproducer project. A few short years ago Brett Kelly was busy living the life of an expe
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Break Through the Barriers to Enterprise Content Creation - Business 2 Community

Break Through the Barriers to Enterprise Content Creation - Business 2 Community | Content Marketing | Scoop.it
Kathryn Aragon's insight:

Good tips for organizing your ideas and recycling content.

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The Surprising Truth About High-Paying Clients And the Four Assumptions That Keep Writers From Landing Them

The Surprising Truth About High-Paying Clients And the Four Assumptions That Keep Writers From Landing Them | Content Marketing | Scoop.it
Getting high-paying clients is an elusive goal for many freelance writers. It's not that high-paying clients don't exist. Or that there are too few of them. It's simply that most writers are approaching the issue from the wrong angle.
Kathryn Aragon's insight:

As if they coordinated it, this one intersects with the Bidsketch article by Greg Ciotti.

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The Top 10 Qualities of High-Quality List Posts

The Top 10 Qualities of High-Quality List Posts | Content Marketing | Scoop.it
Learn what the qualities of the best list posts are so you can replicate it for your business blog.
Kathryn Aragon's insight:

List posts aren't a cop-out or the easy way out. Creating a high-quality list and presenting it well takes time and thought. These 10 points help.

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Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate | Content Marketing | Scoop.it
The "Content marketing vs. SEO" battle opportunists are eager to pit the two against each other. But true online marketing professionals will recognize that both content marketing and SEO are star ...
Kathryn Aragon's insight:

They aren't separate, distinct processes. They are two sides of one coin.

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90 percent of customers find custom content useful, report says | PR Daily

90 percent of customers find custom content useful, report says | PR Daily | Content Marketing | Scoop.it

...I'm not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, "The State of Content Marketing 2013." Clearly, the state of content marketing is pretty strong.

 

Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month....


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Jeff Domansky's curator insight, July 11, 2013 10:25 AM

From the post: "Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health."

Holley Jacobs's curator insight, July 11, 2013 12:14 PM

I keep hear ing about "content marketing". It is a great concept and I wish more people did it and I guess, according to this article and many others lately, they are going to have to...right after they sign up for Google Authorship...  :-)

 

Regards,

~ Holley Jacobs

Intriguing Networks's curator insight, July 11, 2013 4:09 PM

Good stat to motivate and mobilise your cotent strategy just make sure the emphasis is on being in the 90%! Cos 10% are getting it wrong...

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7 Steps for Creating an Optimized Content Publishing Schedule

7 Steps for Creating an Optimized Content Publishing Schedule | Content Marketing | Scoop.it
Companies eager to meet the digital information needs of customers are faced with the challenge of creating content on a regular basis and with few additional
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The International SEO Checklist

The International SEO Checklist | Content Marketing | Scoop.it
Aleyda shares her International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting an international audience and the development of an internationally targeted site.
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On Pinterest, the Eyes Have It [Infographic]

On Pinterest, the Eyes Have It [Infographic] | Content Marketing | Scoop.it
Customer Behavior - Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go ...
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How to Use an eBook for Marketing Your Product - Business 2 Community

How to Use an eBook for Marketing Your Product - Business 2 Community | Content Marketing | Scoop.it
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The Secret to Effective Calls to Action for Every Channel

The Secret to Effective Calls to Action for Every Channel | Content Marketing | Scoop.it
Every marketing message needs a call to action, but depending on the channel, it will range from indirect to direct, driving relationship or sales.
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You need a call to action in every post... but how do you create a CTA for low-pressure channels such as social media and blogs? Here's the low-down.

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Why Freelance Writers Get Paid Less Than Web Designers

Why Freelance Writers Get Paid Less Than Web Designers | Content Marketing | Scoop.it
Hi there! It looks like you're new here. Make sure you don't miss out -- find out how to land more clients with this free guide -- 5 Elements of a Perfect Proposal.
Kathryn Aragon's insight:

Excellent review of a tough topic by Greg Ciotti.

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Great Content Meets 2 Criteria: Does Yours?

Great Content Meets 2 Criteria: Does Yours? | Content Marketing | Scoop.it
All great content meets two criteria. One is good for social media, the other is good for search rankings. And, strangely, you can get an idea of these two key qualities by considering a mash-up of...
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Perception Is Reality, and Other Marketing Truisms

Perception Is Reality, and Other Marketing Truisms | Content Marketing | Scoop.it
Can email frequency affect your brand perception? Here's our case study, along with the thought process behind the decision to change our email delivery.
Kathryn Aragon's insight:

The strategy behind major marketing changes, such as changing the frequency of subscriber emails.

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