SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Portability and accessibility are important for writers. You never know when inspiration will hit, and when it does you don't want to be caught off guard. Professional software suites can be nice but often times are overkill, localized, and more hassle than they're worth. Browser-based writing tools are available no matter where you go. Whether…
When it comes to content marketing, some companies just "get it". Take a look at Eloqua's stellar program — and a few key learnings that can help you produce equally winning results.
Karen Resch McKeown's insight:
Not sure that decision processes and goals are as boxed and linear as presented here but this does remind us to pinpoint content to goals and consider a more 1 to 1 relationship between content and goal. Sometimes a content item is spread across too many goals and the main intent gets lost. Better to have more content that's singularly focused than less that's multipurpose - at least it makes measurement easier.
When you’re actively sharing content to social media, a good social dashboard is essential in helping you find excellent content to share. Here is a step-by-step guide to creating an awesome social listening dashboard.
Rumor has it, email is dead. Companies now have access to social media, direct mail, and TV opportunities to communicate their message, but email marketing is still the quickest and most direct way to reach the customer.
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
Karen Resch McKeown's insight:
Best practices seem to be basic: 1)Most importantly share content of value to your intended audience whether it's created or curated. 2) Link back to your content sources (e.g. news magazines, blogs). 3) Use interesting visuals. 4)fully utilize LinkedIn features & pages (e.g. put recruiting info, video and other content aimed at attracting recruits on the Careers page of your company profile)
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.