Content Marketing for B2B Tech: Practical Tips and Best Practices
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Study Shows Business Blogging Leads to 55% More Website Visitors

Study Shows Business Blogging Leads to 55% More Website Visitors | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
If you blog you have a pretty good sense that it's good for your business A blog generates more content to be indexed by Google it attracts inbound
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YouTube Creator Blog: Boost your channel’s recognition using new intro videos

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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
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The New Branding Reality: "Game Changer" or "Game Over"

The New Branding Reality: "Game Changer" or "Game Over" | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
The Cambridge Dictionary defines a ‘change agent’ as “a person or thing that encourages other people to change their behavior or opinion.”
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13 Browser-Based Tools For Writers

13 Browser-Based Tools For Writers | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Portability and accessibility are important for writers. You never know when inspiration will hit, and when it does you don't want to be caught off guard. Professional software suites can be nice but often times are overkill, localized, and more hassle than they're worth. Browser-based writing tools are available no matter where you go. Whether…
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Above and Beyond: A Killer Example of B2B Content Marketing at Work

Above and Beyond: A Killer Example of B2B Content Marketing at Work | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
When it comes to content marketing, some companies just "get it". Take a look at Eloqua's stellar program — and a few key learnings that can help you produce equally winning results.
Karen Resch McKeown's insight:

Not sure that decision processes  and goals are as boxed and linear as presented here but this does remind us to pinpoint content to goals and consider a more 1 to 1 relationship between content and goal.  Sometimes a content  item is spread across too many goals and the main intent gets lost.  Better to have more content that's singularly focused than less that's multipurpose - at least it makes measurement easier.

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Why You Don’t Need an SEO Guru to Optimize Your Content | Eucalypt Media

Why You Don’t Need an SEO Guru to Optimize Your Content | Eucalypt Media | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency.
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The Point - Barry's Blog - Effective Online Marketing Practices

The Point - Barry's Blog - Effective Online Marketing Practices | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Learn how to create magnetic content for more effective online marketing. Barry Feldman and contributors offer tips and tactics to grow your business.
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How to Create a Social Media Listening Dashboard

How to Create a Social Media Listening Dashboard | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
When you’re actively sharing content to social media, a good social dashboard is essential in helping you find excellent content to share. Here is a step-by-step guide to creating an awesome social listening dashboard.
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21 Ornaments to Hang On Your Website

A little holiday gift: 21 ideas to make your website stickier, more engaging and a more effective lead generator.
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100 years of rock in a beautiful, flowing visualization

100 years of rock in a beautiful, flowing visualization | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Music nerds are really going to love this animated infographic tracing the history of rock music from the early 1900s to now. The image below is what the last 30 or so years look like, but you real...
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HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time | Feldman Creative

HEADLINES: A 9-Letter Cheat Sheet for Writing a Winner Every Time | Feldman Creative | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.
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Email: Wanted Dead or Alive – Marketo.com

Email: Wanted Dead or Alive – Marketo.com | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Rumor has it, email is dead. Companies now have access to social media, direct mail, and TV opportunities to communicate their message, but email marketing is still the quickest and most direct way to reach the customer.
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8 Companies Totally Rocking Their LinkedIn Company Pages

8 Companies Totally Rocking Their LinkedIn Company Pages | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
Karen Resch McKeown's insight:

Best practices seem to be basic:  1)Most importantly share content of value to your intended audience whether it's created or curated.  2) Link back to your content sources (e.g. news magazines, blogs).  3) Use interesting visuals.  4)fully utilize LinkedIn features & pages (e.g. put recruiting info, video and other content aimed at attracting recruits on the Careers page of your company profile)

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YouTube Now Lets Creators Add a 3-Second Intro to Their Videos

YouTube Now Lets Creators Add a 3-Second Intro to Their Videos | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
YouTube just got a new feature that will let creators upload a 3-second intro clip that will play before all of their channels' videos.
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Sear
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Digital Marketing Trends 2014 Infographic | Get Busy Media

Digital Marketing Trends 2014 Infographic | Get Busy Media | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Patrick Coyne, digital marketing manager at Lorraine Gregory Digital Group, provides an informative, visual view at what's in store for digital marketing in 2014.
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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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Best Stock Images Around

Best Stock Images Around | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Stock images don't have to be boring! Boost your site's appearance with our picks for the best stock image sites.
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Content marketing minded

Content marketing minded | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
25 Outstanding Content Marketing Tools For Brands To Use In 2014 - infographic
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How to Build a Content Calendar (Plus a Free Template for 2014)

How to Build a Content Calendar (Plus a Free Template for 2014) | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly...
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Transform Your Website into a Customer Attraction Force Field

In this narrated 30-minute presentation, Barry Feldman explains how to put the power of magnetic content to work and presents a 7-step formula for success.
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Five Digital Marketing Predictions for 2014

Five Digital Marketing Predictions for 2014 | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
What will 2014 bring for digital marketers? Here are my predictions.
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Airbnb has built birdhouses (yes, birdhouses) based on 50 of the properties listed on its site

Airbnb has built birdhouses (yes, birdhouses) based on 50 of the properties listed on its site | Content Marketing for B2B Tech:  Practical Tips and Best Practices | Scoop.it
Airbnb is building birdhouses. Yes, you heard right ... the San Francisco-based company's new marketing campaign shows it constructing 50 birdhouses that are themed on some of the most ...
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Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
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