The Dell team decided that utilizing a GIF in the email marketing campaign would be the best way to effectively tell the Ultrabook’s story, ultimately lifting revenue 109%.
“I think now more than ever with the deluge of emails in a customer’s inbox, trying to get them to click on something is so important,” David said. “People are very visual so it’s tremendously beneficial to give them something to look at instead of forcing them to read through a ton of text.”
Visual storytelling isn’t easy. It’s a delicate craft that requires a certain eye. But when it’s done right, it’s invaluable.
Data Science is emerging as as one of the hottest new professions and academic disciplines in these early years of the 21st century. A number of articles have noted that the demand for data scientists is racing ahead of supply....
When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings?
Why the food comparison? Well, its actually quite logical. Your web copy provides your visitors with the information that they need to decide whether or not they want to purchase your goods or services. So in essence, your copy is food for their buying decision. The question is, do they leave your website properly satiated or will they find themselves hungry for something more substantial mere moments later?
The best way to ensure that your content provides readers with the information that they need to pick up that phone or submit your online form is to supply your cooks (aka your writers) with fresh, nutrient-dense ingredients. Truly nutritious content should have your fingerprints all over it. It should be redolent with your unique brand voice, toothsome with hearty information, and it should linger in their minds like a fine wine on the palate. If you want to convince them and convert them it is essential to offer something more than fast food copy.
"Responding to how users interact with content, Google is already starting to look at content around a link to establish relevancy, instead of taking cues from anchor text. It might actually start to understand what certain content is relevant for based upon the context."
Beginning Tuesday, Sept. 2., we will begin publishing one health IT topic per day from 20 different individuals with a deep understanding of the topic. The author of each question was generous enough to stick her or his neck out and pose a short answer to the question in the hopes it will encourage further discussion in the comments section and also on Twitter using the #20HIT tag.
In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social...
[The study] found that, in terms of ROI, email was ranked by 68% of companies as the channel that outperformed all others with 22% ranking it 'excellent' and 46% ranking it 'good'. Online display advertising came bottom of the pile with just 5% ranking it 'excellent' and 28% 'good'.
Furthermore, email marketing is reaping rewards with, on average, 23% of total sales being attributed to email marketing, up from 18% in 2013.
POST SUMMARY: Physicians are not using the mobile web they are using apps as a tool like a stethoscope. The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients. If marketers want to appeal to physicians they should focus on a message that benefits physicians.
It should come as no surprise to anyone that apps rule mobile devices (smarphones). Why? Because even with 4G speeds the smartphone web provides a small and slow experience. Now a report from MedData indicates the same is true for physicians.
To generate demand among physicians, campaigns must focus on solving physicians problems.
EHRs, meaningful use, and ICD-10 aren’t the only things stressing out physicians who are increasingly struggling to make ends meet while rising to the challenges of federal initiatives and changing patient demographics. A survey of 20,000 providers conducted by The Physicians Foundation reveals that more than eight in ten physicians feels like they are over-extended or operating at full capacity when it comes to the number of patients they must see each day in order to keep revenue flowing. More than forty percent are even considering taking drastic steps to decrease their workload, including turning patients away, reducing their hours, or even fleeing clinical work all together. Physicians responding to the survey work an average of 53 hours a week and see 20 patients per day, but spend 20% of their time on non-clinical paperwork. The vast majority, eight-five percent, have implemented EHR technology, but few physicians are satisfied with the outcome. Only 24% think EHRs have improved their efficiency, while just 32% believe the technology has had a positive impact on patient care. Forty-seven percent added that EHRs detract from positive interactions with patients, which has been highlighted in other studies as one of the key reasons physicians keep doing their jobs.As the stressors continue to pile up, so do reasons to opt out of the practice of medicine. Thirty-nine percent of providers plan to accelerate their retirement due to unsatisfactory changes in the healthcare system. Half of physicians believe that ICD-10 will cause a severe disruption to their practice, and even more admit to having somewhat to very low levels of morale. Older physicians and those who own their own practices were more likely to express sour attitudes towards the impact of healthcare reforms, while the growing number of employed physicians were slightly more sanguine about the future.“The state of the physician workforce, and medicine in general, is experiencing a period of massive transition,” said Lou Goodman, PhD, president of The Physicians Foundation and CEO of the Texas Medical Association. “As such, the growing diversity of the physician workforce will reflect different perspectives and sentiments surrounding the state of medicine. While I am troubled that a majority of physicians are pessimistic about the state of medicine, I am heartened by the fact that 71 percent of physicians would still choose to be a physician if they had to do it over, while nearly 80 percent describe patient relationships as the most satisfying factor about practicing medicine.”But physicians are becoming much choosier about the patients they take on board. Despite 25% of providers believing the ACA is a positive development, thirty-eight percent of physicians refuse to see Medicaid patients or limit the number of Medicaid beneficiaries they take on board. A quarter of providers feel the same way about Medicare patients. Twenty-six percent of providers participate in an accountable care organization (ACO), yet just 13% believe that the pay-for-performance reimbursement structure will have a positive effect on quality and costs.“These trends carry significant implications for patient access to care,” said Walker Ray, M.D., vice president of The Physicians Foundation and chair of its Research Committee. “With more physicians retiring and an increasing number of doctors, particularly younger physicians, planning to switch in whole or in part to concierge medicine, we could see a limiting effect on physician supply and, ultimately, on the ability of the US healthcare system to properly care for millions of new patients.”
Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight Customer Think The 2014 Business Intelligence Report from Gleanster Research showcases business intelligence tools ranked by four criteria: ease of use, ease of...
Starting over might be awful to contemplate, but acquisitions, costs, or lack of compliance might require replacing your health data system. Just be sure you're switching for the right reasons. (#EHR Reboots: Should You Replace Your System?