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Rescooped by Justin Hipps, MBA from Health Care Social Media And Digital Health
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Three Ways To Lead In The #Digital Era #HealthIT #HIT100

Dionne Kasian-Lew on Three Ways To Lead In The Digital Era witter:


Via Marie Ennis-O'Connor
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#EmailMarketing: A canvas for visual storytelling - effective content marketing #HealthIT

Basic/ Digest...

 

The Dell team decided that utilizing a GIF in the email marketing campaign would be the best way to effectively tell the Ultrabook’s story, ultimately lifting revenue 109%.

 

“I think now more than ever with the deluge of emails in a customer’s inbox, trying to get them to click on something is so important,” David said. “People are very visual so it’s tremendously beneficial to give them something to look at instead of forcing them to read through a ton of text.”

 

Visual storytelling isn’t easy. It’s a delicate craft that requires a certain eye. But when it’s done right, it’s invaluable.

 

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iNeoMarketing's curator insight, April 22, 3:40 PM

Visual in emails...visual everywhere. Do it right, and watch your conversions skyrocket.

Rescooped by Justin Hipps, MBA from Health3.0- Migration towards Health as a Service
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Survey of physicians demonstrates growing challenges for patient access

Survey of physicians demonstrates growing challenges for patient access | Content Marketing | Scoop.it
Antoinette AlexanderIf shifting patterns in medical practice configurations and physician workforce trends continue, U.S.

Via Emmanuel Capitaine , Gilles Jourquin
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Rescooped by Justin Hipps, MBA from Latest mHealth News
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Mobile Healthcare Market (#mHealth) to see 40% CAGR Globally for Next 6 Years #HealthIT #HIT100

Mobile Healthcare Market (#mHealth) to see 40% CAGR Globally for Next 6 Years #HealthIT #HIT100 | Content Marketing | Scoop.it

Via Sam Stern
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Rescooped by Justin Hipps, MBA from Electronic Health Information Exchange
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iPhone 6: Apple Wants Your #Health Data. But Can HealthKit Protect It? #HealthIT #HITsm

iPhone 6: Apple Wants Your #Health Data. But Can HealthKit Protect It? #HealthIT #HITsm | Content Marketing | Scoop.it
Two weeks ago, Apple warned developers: Don't share data you've collected using HealthKit, Apple's new software for medical and fitness apps.

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Rescooped by Justin Hipps, MBA from VizWorld
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Irving Wladawsky-Berger: Why Do We Need Data Science when We’ve Had Statistics for Centuries?

Irving Wladawsky-Berger: Why Do We Need Data Science when We’ve Had Statistics for Centuries? | Content Marketing | Scoop.it
Data Science is emerging as as one of the hottest new professions and academic disciplines in these early years of the 21st century. A number of articles have noted that the demand for data scientists is racing ahead of supply....

Via Dean Meyers
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Dean Meyers's curator insight, September 12, 10:06 AM

Understanding of predictive analytics, potential subject matter expertise, a curious nature and a healthy dose of coding skills would seem to be part of the requirements for becoming a Data Scientist. Irving Wladawsky-Berger's post, which includes some autobiography on his own career trajectory, attempts to clarify what this new discipline means.


I would say that it's the combination of skills, knowledge, and interest in exploration that would make a successful Data Scientist. The first two qualities can be gained through study and practice. The last, I believe, would come from the nature of the individual.


I'd also like to posit that this description might fit the title of Data Journalist, to a certain degree. In new programs showing up at universities (such as the Beekman Center in Harvard) there is a lot of coding, photography and video making, and massaging of big data going on to produce a next generation of journalists.


All told, many new fields are opening for curious people who are looking for answers, all kinds of answers, whether for social good, better communication, scientific and medical solutions, or artistic expression.


The explosion of readily available technology, data, and visualization tools has created new fields of study, arts, crafts and science.


Being a "rocket scientist" became sexy about two generations ago; perhaps being a "data scientist", or even better, a "data visualization scientist" might become the next great profession.



Rescooped by Justin Hipps, MBA from Lean Content
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Feeding Your Audience The Real Thing: Nutritious Content #leancontent #hcmktg

Feeding Your Audience The Real Thing: Nutritious Content #leancontent #hcmktg | Content Marketing | Scoop.it

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings?


Why the food comparison? Well, its actually quite logical. Your web copy provides your visitors with the information that they need to decide whether or not they want to purchase your goods or services. So in essence, your copy is food for their buying decision. The question is, do they leave your website properly satiated or will they find themselves hungry for something more substantial mere moments later?


The best way to ensure that your content provides readers with the information that they need to pick up that phone or submit your online form is to supply your cooks (aka your writers) with fresh, nutrient-dense ingredients. Truly nutritious content should have your fingerprints all over it. It should be redolent with your unique brand voice, toothsome with hearty information, and it should linger in their minds like a fine wine on the palate. If you want to convince them and convert them it is essential to offer something more than fast food copy.



Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 10, 8:17 AM

Great article to help you with your lean content marketing strategy.  


Do you serve leftovers?
You should

Brian Yanish - MarketingHits.com's curator insight, September 10, 10:38 AM
Great article to help you with your lean content marketing strategy.  


Do you serve leftovers? 
You should!

Rescooped by Justin Hipps, MBA from Content Marketing, Curation, Social Media & SEO
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Semantic Search. And Why Content is Still King

Semantic Search. And Why Content is Still King | Content Marketing | Scoop.it

"Responding to how users interact with content, Google is already starting to look at content around a link to establish relevancy, instead of taking cues from anchor text. It might actually start to understand what certain content is relevant for based upon the context."


Via Marc Rougier
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Marc Rougier's curator insight, August 29, 8:53 PM

Understanding the evolution of SEO form keywords to semantic (and Google's Hummingbird). And how does it impact your Content strategy.


Bottom line: (good) content is king.

Rescooped by Justin Hipps, MBA from Electronic Health Information Exchange
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Accenture Doctors Survey - The Digital Doctor is “In”: Healthcare IT Maturity Index - Infographic

Accenture Doctors Survey - The Digital Doctor is “In”: Healthcare IT Maturity Index - Infographic | Content Marketing | Scoop.it
View Accenture’s chart that shows healthcare IT and health information exchange (HIE) are taking hold globally. (How does #Australia's #healthIT maturity compare to other countries?

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Rescooped by Justin Hipps, MBA from #HITsm
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Announcing '20 Questions for Health IT' Beginning Sept. 2

Announcing '20 Questions for Health IT' Beginning Sept. 2 | Content Marketing | Scoop.it

Beginning Tuesday, Sept. 2., we will begin publishing one health IT topic per day from 20 different individuals with a deep understanding of the topic. The author of each question was generous enough to stick her or his neck out and pose a short answer to the question in the hopes it will encourage further discussion in the comments section and also on Twitter using the #20HIT tag.


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Rescooped by Justin Hipps, MBA from Health Care Social Media And Digital Health
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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | Content Marketing | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor
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Laurent FLOURET's curator insight, August 20, 5:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

Rescooped by Justin Hipps, MBA from #HealthIT
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5 Tips For All You #Email Deliverability-Obsessed Folks! #HealthIT #hcmktg via Marketing Land

Marketing Land
5 Tips For The Email Deliverability-Obsessed
Marketing Land
Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle.
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Rescooped by Justin Hipps, MBA from Hot Trends in Business Intelligence
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5 #BigData projects that could change your life #HealthIT

5 #BigData projects that could change your life #HealthIT | Content Marketing | Scoop.it

Real-world Big Data projects that are already paying rewards.


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Rescooped by Justin Hipps, MBA from The Marketing Technology Alert
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#Email Marketing delivers the highest ROI - over #PPC, Search, #DirectMarketing, & #SocialMedia

#Email Marketing delivers the highest ROI - over #PPC, Search, #DirectMarketing, & #SocialMedia | Content Marketing | Scoop.it
In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social...

 

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iNeoMarketing's curator insight, April 9, 7:10 PM

Just surprised that SEO is second to email marketing. And I'd like to know how they actually measured the ROI on content marketing.

Rescooped by Justin Hipps, MBA from The Marketing Technology Alert
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Email continues to be ranked top for return on investment - #EmailMarketing #hcmktg HealthIT #ROI

Email continues to be ranked top for return on investment - #EmailMarketing #hcmktg HealthIT #ROI | Content Marketing | Scoop.it

Basic/ Excerpt...

 

[The study] found that, in terms of ROI, email was ranked by 68% of companies as the channel that outperformed all others with 22% ranking it 'excellent' and 46% ranking it 'good'. Online display advertising came bottom of the pile with just 5% ranking it 'excellent' and 28% 'good'.

 

Furthermore, email marketing is reaping rewards with, on average, 23% of total sales being attributed to email marketing, up from 18% in 2013.

 

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iNeoMarketing's curator insight, April 2, 3:49 PM

Imagine if a CASL-equivalent hit the U.S.: how would you then communicate with customers and prospects? Whatever that answer is, you should begin to incorporate that into your plans as your SOV will be larger than that in the inbox.

WebTech Group STL's curator insight, September 13, 7:44 PM

We offer email marketing services that are among the best. 

Rescooped by Justin Hipps, MBA from Social Media and Healthcare
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2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth

2/3rd of #physicians use mobile applications #HIT100 #HealthIT #mHealth | Content Marketing | Scoop.it

POST SUMMARY: Physicians are not using the mobile web they are using apps as a tool like a stethoscope.  The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients.   If marketers want to appeal to physicians they should focus on a message that benefits physicians.

It should come as no surprise to anyone that apps rule mobile devices (smarphones). Why?  Because even with 4G speeds the smartphone web provides a small and slow experience.  Now a report from MedData indicates the same is true for physicians.

 

 

To generate demand among physicians, campaigns must focus on solving physicians problems.

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Rescooped by Justin Hipps, MBA from EHR and Health IT Consulting
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Survey: 81% of physicians feel over-extended by patient load via EHRintelligence.com #HealthIT #hcmktg

EHRs, meaningful use, and ICD-10 aren’t the only things stressing out physicians who are increasingly struggling to make ends meet while rising to the challenges of federal initiatives and changing patient demographics.  A survey of 20,000 providers conducted by The Physicians Foundation reveals that more than eight in ten physicians feels like they are over-extended or operating at full capacity when it comes to the number of patients they must see each day in order to keep revenue flowing.  More than forty percent are even considering taking drastic steps to decrease their workload, including turning patients away, reducing their hours, or even fleeing clinical work all together. Physicians responding to the survey work an average of 53 hours a week and see 20 patients per day, but spend 20% of their time on non-clinical paperwork.  The vast majority, eight-five percent, have implemented EHR technology, but few physicians are satisfied with the outcome.  Only 24% think EHRs have improved their efficiency, while just 32% believe the technology has had a positive impact on patient care.  Forty-seven percent added that EHRs detract from positive interactions with patients, which has been highlighted in other studies as one of the key reasons physicians keep doing their jobs.As the stressors continue to pile up, so do reasons to opt out of the practice of medicine.  Thirty-nine percent of providers plan to accelerate their retirement due to unsatisfactory changes in the healthcare system.  Half of physicians believe that ICD-10 will cause a severe disruption to their practice, and even more admit to having somewhat to very low levels of morale.  Older physicians and those who own their own practices were more likely to express sour attitudes towards the impact of healthcare reforms, while the growing number of employed physicians were slightly more sanguine about the future.“The state of the physician workforce, and medicine in general, is experiencing a period of massive transition,” said Lou Goodman, PhD, president of The Physicians Foundation and CEO of the Texas Medical Association. “As such, the growing diversity of the physician workforce will reflect different perspectives and sentiments surrounding the state of medicine. While I am troubled that a majority of physicians are pessimistic about the state of medicine, I am heartened by the fact that 71 percent of physicians would still choose to be a physician if they had to do it over, while nearly 80 percent describe patient relationships as the most satisfying factor about practicing medicine.”But physicians are becoming much choosier about the patients they take on board.  Despite 25% of providers believing the ACA is a positive development, thirty-eight percent of physicians refuse to see Medicaid patients or limit the number of Medicaid beneficiaries they take on board.  A quarter of providers feel the same way about Medicare patients.  Twenty-six percent of providers participate in an accountable care organization (ACO), yet just 13% believe that the pay-for-performance reimbursement structure will have a positive effect on quality and costs.“These trends carry significant implications for patient access to care,” said Walker Ray, M.D., vice president of The Physicians Foundation and chair of its Research Committee. “With more physicians retiring and an increasing number of doctors, particularly younger physicians, planning to switch in whole or in part to concierge medicine, we could see a limiting effect on physician supply and, ultimately, on the ability of the US healthcare system to properly care for millions of new patients.”

 

 


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Why Your #Marketing Metrics Don’t Add Up #hcmktg #HITsm

Why Your #Marketing Metrics Don’t Add Up #hcmktg #HITsm | Content Marketing | Scoop.it
Common sources of confusion.

Via Monique Walhof
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Monique Walhof's curator insight, September 11, 1:33 PM

One point the article makes is that digital journeys more and more follow a circular path,  with readers entering the path at different points coming from different sources   - learn to understand and appreciate this when looking at campaign or program analytics.

Rescooped by Justin Hipps, MBA from #BigDataMBA
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In the World of #BigData, Small Data Rules!! - EMC - #DataAnalysis #HITsm #HealthIT

In the World of #BigData, Small Data Rules!! - EMC - #DataAnalysis #HITsm #HealthIT | Content Marketing | Scoop.it
Learn why businesses should analyze “small data” or qualitative data along with Big Data in order to take predictive analytics to the next level.

Via Bill Schmarzo
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Rescooped by Justin Hipps, MBA from Hot Trends in Business Intelligence
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Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight - Customer Think

Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight - Customer Think | Content Marketing | Scoop.it

Business Intelligence Tools Ranked by Features & Functions in 2014 BI Gleansight Customer Think The 2014 Business Intelligence Report from Gleanster Research showcases business intelligence tools ranked by four criteria: ease of use, ease of...


Via Yves Mulkers
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Rescooped by Justin Hipps, MBA from #HITsm
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20 Questions for Health IT #4: Joint Clinician/Patient EHR

20 Questions for Health IT #4: Joint Clinician/Patient EHR | Content Marketing | Scoop.it
Bernadette Keefe, MD, asks 'How can an electronic health record (EHR) combine the formal record from clinicians with the patient’s ongoing chronicling of their health status?'

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20 Questions for Health IT #1: Personal Health Information Exchange

20 Questions for Health IT #1: Personal Health Information Exchange | Content Marketing | Scoop.it

In what ways will personal health information exchange change patient engagement through individual ownership of the health record?

 

The first question in a month-long discussion on issues affecting health IT. Read more at the link and please contribute to the discussion!


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Survey: Despite risks, patients want to share data | mobihealthnews

Survey: Despite risks, patients want to share data | mobihealthnews | Content Marketing | Scoop.it

Via Marie Ennis-O'Connor
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Art Jones's curator insight, August 26, 11:04 AM

"94 percent of adults would be willing to share their health information on social media if it helps doctors improve care" 

Rescooped by Justin Hipps, MBA from #HealthIT
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How Much Should #Healthcare Organizations Spend On #IT? via @InformationWeek #HealthIT

How Much Should #Healthcare Organizations Spend On #IT? via @InformationWeek #HealthIT | Content Marketing | Scoop.it
How Much Should Healthcare Organizations Spend On IT?
InformationWeek
MedSys Group President Steven Heck has more than 35 years of healthcare information technology experience.
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#EHR Reboots: Should You Replace Your System? via @InformationWeek #HealthIT #HITsm

#EHR Reboots: Should You Replace Your System? via @InformationWeek #HealthIT #HITsm | Content Marketing | Scoop.it
Starting over might be awful to contemplate, but acquisitions, costs, or lack of compliance might require replacing your health data system. Just be sure you're switching for the right reasons. (#EHR Reboots: Should You Replace Your System?

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