Content marketing
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jennie Holmgren from Public Relations & Social Media Insight
Scoop.it!

How to Select the Perfect Image for Your Next Blog Post

How to Select the Perfect Image for Your Next Blog Post | Content marketing | Scoop.it
Believe it or not, when it comes to blog content, there's a science to image selection. Here's how to choose a perfect, well-optimized image for every post.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 17, 2014 5:54 PM

Nice basic photo tips and resources for bloggers, web content.

Scooped by Jennie Holmgren
Scoop.it!

Infographic: only 28% of brands are able to measure the ROI of content marketing - The Drum

Infographic: only 28% of brands are able to measure the ROI of content marketing - The Drum | Content marketing | Scoop.it
Infographic: only 28% of brands are able to measure the ROI of content marketing The Drum Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed...
more...
No comment yet.
Rescooped by Jennie Holmgren from Digital-News on Scoop.it today
Scoop.it!

Marketing Strategy. Content Marketing. Brand Storytelling.

Marketing Strategy. Content Marketing. Brand Storytelling. | Content marketing | Scoop.it
We bring companies to life through stellar marketing strategy, content marketing and brand storytelling.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Jennie Holmgren from Public Relations & Social Media Insight
Scoop.it!

Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Content marketing | Scoop.it

Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands.

 

...In the video, Spacey himself speaks to the potential benefits of this innovative distribution strategy, proclaiming, “Give them [the audience] what they want, when the want it, in the form they want it in…”

 

The success of House of Cards (as well as that of the latest Netflix series to be released en-masse, Orange is the New Black) proves that this distribution model can work. But how might it apply to content marketing, which operates in vastly different ways than the business of television? And, more specifically, how might a nontraditional release schedule like this impact corporate storytelling?

 

Here are some key insights, derived directly from the words of Kevin Spacey, that all content marketers need to take to heart...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 1, 2013 2:03 PM

Interesting way to tackle the concept of content marketing. the focus on corporate storytelling is useful for business marketers.

Scooped by Jennie Holmgren
Scoop.it!

Buyer Personas: The Foundation of Content Marketing - Business 2 Community

Buyer Personas: The Foundation of Content Marketing - Business 2 Community | Content marketing | Scoop.it
Buyer Personas: The Foundation of Content Marketing
Business 2 Community
We say it all the time – your marketing needs to be audience-centric.
more...
No comment yet.
Scooped by Jennie Holmgren
Scoop.it!

What’s the One Most Important Skill for a Content Marketer?

What’s the One Most Important Skill for a Content Marketer? | Content marketing | Scoop.it
Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that's why it (What's the One Most Important Skill for a Content Marketer?
more...
No comment yet.
Scooped by Jennie Holmgren
Scoop.it!

Biz Storytelling: 33 Laws of Content Marketing ...

Biz Storytelling: 33 Laws of Content Marketing ... | Content marketing | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business.
more...
No comment yet.