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17 Content Marketing Tips for Any Size Budget

17 Content Marketing Tips for Any Size Budget | Content Marketing News | Scoop.it
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond - Online Marketing Blog - TopRank® | TopRank®

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond - Online Marketing Blog - TopRank® | TopRank® | Content Marketing News | Scoop.it
Tools are only as effective as the skills of the person using them. In a world of digital marketing that's 24/7 with ubiquitous connectivity from anywhere,
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Three great examples of high-performing visual content marketing

Three great examples of high-performing visual content marketing | Content Marketing News | Scoop.it
In my last blog post I explored the reasons why content marketing with visuals leads to significant improvements in web and social engagement.
Treściwy.pl's insight:

Nice examples showing how visual content can improve natural search and build businesses

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5 Business Tools Every Startup Should Use In 2015

5 Business Tools Every Startup Should Use In 2015 | Content Marketing News | Scoop.it
If you want to get better results with your startup in 2015, you should definitely start using these business tools.

Via Stefano Principato
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Marco Favero's curator insight, February 2, 2015 11:24 AM

aggiungi la tua intuizione ...

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Storytelling Best Practices to Make a Compelling Content | SEJ

Storytelling Best Practices to Make a Compelling Content | SEJ | Content Marketing News | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add into your content marketing strategy.

Via Kamal Bennani
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Nedko Aldev's curator insight, February 4, 2015 3:40 AM

add your insight...

307
Graham Drage's curator insight, February 5, 2015 1:45 AM

Another great article about the power of storytelling, to create interesting content and ideas, such as case studies, about how to pu together stories to tell.

Nedko Aldev's curator insight, March 7, 2015 3:36 AM

 

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How to Explain Content Marketing to Non-Content People

How to Explain Content Marketing to Non-Content People | Content Marketing News | Scoop.it
How do you explain content marketing? Do you slip into marketing jargon, or stutter through a long-winded reply? Try these tactics instead.
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the-components-of-the-inbound-funnel.png (542x482 pixels)

the-components-of-the-inbound-funnel.png (542x482 pixels) | Content Marketing News | Scoop.it
Treściwy.pl's insight:

Simple model showing that you need different content to achive different goals 

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5 Steps to Effective Content Strategy Planning

5 Steps to Effective Content Strategy Planning | Content Marketing News | Scoop.it
You know you need to incorporate content marketing into your digital campaigns, but how do you go about doing so?

Via Stefano Principato
Treściwy.pl's insight:

Nice set of rules which will help you to prepare Content Strategy

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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Content Marketing News | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
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39 Blogging Tools to Help You Work Faster

39 Blogging Tools to Help You Work Faster | Content Marketing News | Scoop.it
When you’re finding amazing content to share on social media, one of the most valuable places to turn is your own blog and the content you create.

Via Kamal Bennani
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Autopilot Your Business's curator insight, December 11, 2014 5:29 PM

We LOVE using Buzzsumo for our research...glad you shared that one... we also use a few of the other tools you mention as well..great post

Mike Allen's curator insight, December 11, 2014 6:44 PM

Real food for thought here

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How to Create Amazing Infographics – Design School

How to Create Amazing Infographics – Design School | Content Marketing News | Scoop.it
Infographics make complex information eye catching, shareable and easily digestible. Learn how create amazing infographics in Canva today.

Via Ana Cristina Pratas
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Katelm's curator insight, December 11, 2014 2:20 PM

Tutoriel pour l'outil de création d'infographie Canva

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5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan | Content Marketing News | Scoop.it
Your 2015 B2B marketing plan requires a heavy dose of content marketing. Discover the 5 content marketing trends that should shape that plan.
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Content Marketing Isn't Mature Enough Yet, Forrester Report Finds

Content Marketing Isn't Mature Enough Yet, Forrester Report Finds | Content Marketing News | Scoop.it
Eighty-five percent of B2B marketers can't connect content activity to business value.

Via Thomas Faltin
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5 Ways to Translate Your Content Marketing Goals into KPIs

5 Ways to Translate Your Content Marketing Goals into KPIs | Content Marketing News | Scoop.it
Here’s how to tackle five common content marketing goals – from content marketing strategy to content development and KPIs – Content Marketing Institute.

Via Kamal Bennani
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10 Content Marketing Mistakes That The Amateurs Make

10 Content Marketing Mistakes That The Amateurs Make | Content Marketing News | Scoop.it
Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make

Via Kamal Bennani
Treściwy.pl's insight:

Very nice list of "tips". It is crucial knowledge for every Content Marketer

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Yukitoshi Fujimoto's curator insight, May 3, 2015 9:31 PM

タイトルはネガティブですが、記事内容はポジティブ。コンテンツ・マーケティングの必要条件について簡潔にまとめられています。個人的には注目の「Shuttlerock」(シャトルロック)も記事中に登場しています。(F)

Pecsi Ferenc | Soreo.biz's curator insight, May 4, 2015 2:01 AM

Lehet, hogy Jeff Bullas nem a legnagyobb tudású, de mindenképpen az egyik legerőszakosabb online marketinges. Írásait akkor is érdemes elolvasni, ha nem feltétlenül értesz velük egyet. Ilyen most ez a "listicle" (listás cikk) is.

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Visually Raises $3.3M As Its Content Marketplace Expands Beyond Infographics - TechCrunch

Visually Raises $3.3M As Its Content Marketplace Expands Beyond Infographics - TechCrunch | Content Marketing News | Scoop.it
Visual.ly, a startup that helps companies create infographics, videos, and more, has raised $3.3 million in additional funding. The company launched with..
Treściwy.pl's insight:

Next CM startup with additional funding. It is a direction of Digital Marketing. Content is a King.

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The State of Content Marketing in 2015: Surveys and Predictions - Marketing Digest

The State of Content Marketing in 2015: Surveys and Predictions - Marketing Digest | Content Marketing News | Scoop.it
A significant percentage of content marketers want to increase their budgets as well as the amount of content they produce.
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Does Posting More Content Lead to More Engagement?

Does Posting More Content Lead to More Engagement? | Content Marketing News | Scoop.it
Content - Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...

Via Kamal Bennani
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How Visual Content On Social Media Is Going To Evolve In 2015

How Visual Content On Social Media Is Going To Evolve In 2015 | Content Marketing News | Scoop.it
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 15, 2014 7:27 PM

Top 9 Quotes from Digital executives, which will apply globally!


1. "Good #storytelling in 2015 will be all about what we see"

 

2. "We can expect a shift from pure play brand related content and more emphasis on #engagement, entertainment, infographics

and topical issues. The trick here will be to connect this communication with brand values and identity, creating shareable content."

 

3."Seeing is believing – that is how #content will be created and consumed in 2015 for digital properties."

 

4. Audience would see the magic of Art + Technology + #Gamification + User behavior and in future should expect Biometric data to be added giving users personalized storytelling."

 

5. "The internet was built on text and codes, but 2015 could potentially be the year where users shift to consuming and brands shift to establishing unique & original visual languages on #social #media."

 

6. " #Visual is a trend that’s going to influence how humans communicate in future. I find this ironical, considering man’s first attempt at communication was visual too… remember cave drawings? Who knows what the future holds."

 

7. "What matters most in visual content are things that relate to people’s lives. Emoting expressions on social media in the form of #stickers is going to empower the rest."

 

8. "In 2015, visual content will only become more evident as social media will get increasingly #mobile, with more #Apps for businesses and consumers to use."

 

9. "We have followed a pattern of evolution. It starts being text or information heavy, graduates to minimal visual representation, strikes a balance between the two and finally reaches the “A #picture is worth a thousand words” stage."


How do you see the evolution of visual content?


Which statement above do you like best?

Riyaj Rahmathali's curator insight, December 22, 2014 2:59 AM

Content is and will always be the king...

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The 17 Best Tools to Get Your Content Its Largest Audience

The 17 Best Tools to Get Your Content Its Largest Audience | Content Marketing News | Scoop.it
When you’re creating useful, actionable, epic content, everyone deserves to see it.
So how do you get your hard work and effort seen by the largest audience possible?

Via Jeff Domansky
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Leonard Waks's curator insight, December 10, 2014 1:01 PM

In 2014 Distribution channels for content proliferated. 2015 promises to be the year when we all get more savvy about getting our content out as widely as possible. This genuinely useful article points to the many tools for distribution. It may take an hour or two of your time to familiarize yourself with these, but it will be worth it if you are producing content and don't want to hide it unde4r a bushel basket.  

 

A hint to academics: do not be shy. Repurpose your articles with brief summaries you can place on blogs and then distribute throughout the web. You may get more than 1.3 readers. 

Simon Turkin's curator insight, December 10, 2014 11:19 PM

What could be a more important aspect of your social media plan then having your audience actually view your work? I personally can't think of one and this article helps explain the ways to have your media exposed to the most possible people in the best possible way. There are so many social media sites out there but not everyone is on every platform so as a company it is definitely important to target the entire population and promote on as many sites as your budget allows to cater to people's media preferences. 

Janet Vasil's curator insight, December 11, 2014 3:57 PM

All your work to create great content is a waste of time unless you distribute it so "everyone" sees it.  Here's a strategy for getting your content in front of a wider audience.

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The Dark Side of Content Marketing [Infographic]

The Dark Side of Content Marketing [Infographic] | Content Marketing News | Scoop.it
Content - Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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Building a Content Marketing Strategy ebook - #CMWorld 2014

eBook: How to build a content marketing strategy. Featuring advice from 12 top content marketing brands including: Progressive Insurance, Boeing, Caterpillar, …
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LinkedIn Introduces Novel Tools to Power Content Marketing

LinkedIn Introduces Novel Tools to Power Content Marketing | Content Marketing News | Scoop.it
LinkedIn has launched two new tools, Content marketing score and Trending content, to help businesses improve their content marketing efforts. Read More!

Via Peg Corwin
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Peg Corwin's curator insight, November 30, 2014 9:51 PM

Learn how you can use Linkedin's content marketing score and its information on trending topics in various niches to improve your content marketing.

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34 Must-Read Blogs for the Latest on Content Marketing

34 Must-Read Blogs for the Latest on Content Marketing | Content Marketing News | Scoop.it
A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.
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35 Must-Have Content Marketing Tools [INFOGRAPHIC] - AllTwitter

35 Must-Have Content Marketing Tools [INFOGRAPHIC] - AllTwitter | Content Marketing News | Scoop.it
35 Must-Have Content Marketing Tools [INFOGRAPHIC]

Via Thomas Faltin
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