Content Marketing
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Scooped by Jackie Hermes Steinmetz
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Tracking Marketing Effectiveness: Is Your Content Resonating?

Tracking Marketing Effectiveness: Is Your Content Resonating? | Content Marketing | Scoop.it
Read a Document from Docalytics - Learn how to track and understand if your content is effectively resonating across your reader base, and what you can do improve user engagement.
Jackie Hermes Steinmetz's insight:

It can be hard to gauge whether your content marketing is resonating with prospects. Just because they download doesn't mean they're interested in everything you wrote - so where do you focus your content efforts next? Take a look at this ebook and discover how to tell if your content is resonating.

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Scooped by Jackie Hermes Steinmetz
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Tracking Marketing Effectiveness: 3 Critical Content Metrics

Tracking Marketing Effectiveness: 3 Critical Content Metrics | Content Marketing | Scoop.it
Read a Document from Docalytics - Learn why marketers are tracking analytics and metrics surrounding their content, and best practices for data points to track within your own organization.
Jackie Hermes Steinmetz's insight:

Today, content marketers are making their decisions mostly based on data - or they should be. Whether you're already on your way to making smart content decisions with data, or you're just starting out, this ebook is a powerful resource for any marketer. I highly recommend it!

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