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150 Epic Content Marketing Cases

150 Epic Content Marketing Cases | content marketing | Scoop.it

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6 Reasons To Love Belgium - Esquire

6 Reasons To Love Belgium - Esquire | content marketing | Scoop.it

For three years, Scandinavia has reigned at the top of the cultural charts. From TV drama to trendy, uncomfortable furniture, if it’s got a ‘Made in Sweden’ tag on it, there’s a good chance you’ll find a fawning article on it in the design mag of your choice. But, fickle souls that we are, Esquire Weekly’s head is now being turned by a nation less than an hour away from the UK by train, ferry or plane: Belgium.

The catalyst is Salamander, a crime series that’s replaced Borgen in the hearts of the BBC Four foreign-drama crowd. Following maverick cop Paul Gerardi’s quest to uncover the truth behind the robbery of a private bank, it’s got intrigue and murder in spades.

The show, which climaxes this weekend, isn’t the only thing this country of 11 million should be proud of, because Belgium – despite the difficulties between the Flemish-speaking north and the francophone south – has a cultural output that puts its bigger neighbours to shame. Don’t believe us? Here’s six reasons why Belgium is making the rest of Europe look, well, a bit like Belgium.


1 | Fabulous cities

You know that east London thing with bikes, craft beers and moustaches? Belgium cities were doing that decades before the first Home Counties hipster pitched up in Shoreditch and began to price the locals out of the area. The capital, Brussels, a French-speaking island in the Flemish north, has a reputation for bureaucratic drudgery, but according to Nicholas Lewis, editor of The Wordmagazine and the This is Belgium guide, that couldn’t be further from the truth.

“Brussels is a city that boasts a ton of hidden gems,” he says, “a town that lives below the radar with more substance than style.” It’s not all about the capital, either. Ghent is home to the brilliant SMAK museum, the legendary Music Mania record shop and La Fille d’O, a super-chic lingerie boutique. Antwerp, meanwhile is Belgium’s style city, but also, says Nick, famous for its “record stores, museums and good-looking, open and entrepreneurial people”.

You’ll find them around the eight-spoked hub of Marnixplaats on Friday and Saturday nights. Oh, and if you’re hungry, beautiful Bruges “serves the best lobster in Belgium”. Take that, Norway!


2 | Serious menswear

Belgian designers have been making aserious splash ever since the Antwerp Six – including Dries van Noten, Ann Demeulemeester and Dirk Bikkembergs – graduated from the city’s Royal Academy of Arts in 1981. Alongside more recent stars like Raf Simons, Cedric Jacquemyn and Kris van Assche (now at Dior), they’ve made Belgium synonymous with menswear. Brussels-based fashion writer Philippe Pourhashemi says the quality of the shops matches that of the clothes.

“I love Louis in Antwerp, while Stijl in Brussels is great for established names as well as newcomers. For trendier shoppers, try Hunting and Collecting, also in Brussels.”

And why is Belgium so prolific? “The schools provide students with excellent teaching,” he says. “Belgians also appreciate luxury and elegant clothes. Comfort and practicality are important, as well as rebelliousness and a sense of irony.”


3 | World-class beers

Belgium’s reputation for producing fantastic – and dangerously strong – ales is unrivalled. Whether it’s the dark, strong “tripel” beers brewed by monks in one the country’s six trappist breweries or light, drinkable ales like De Koninck and Orval, Belgians take their brews every bit as seriously as the French do their wine.

Durham Atkinson, owner of specialist pub Hops and Glory in London’s Islington, is a regular visitor to Belgium’s breweries. “Strong beer isn’t considered something to be scared of there,” he says, which explains the conviviality of pubs like Brussels’ Le Corbeau and Kulminator in Antwerp.

“There isn’t really a ‘craft beer scene’ to follow, it’s more just a part of their culture to enjoy, appreciate and drink great ales regularly. Before you die, try the Westvleteren 12, which I’d consider to be the best beer in the world.”


4 | Super-talented footballers

The country may not have the reputation for “total football” artistry enjoyed by its neighbours The Netherlands, but a quick scan of the most exciting players in Europe will turn up plenty of Belgian (though not Belgian-sounding) names, many of them now playing in the Premier League.

As a result, the much-hyped national side is expected to make an impact at the World Cup this summer. Gabriele Marcotti, World Football Correspondent ofThe Times, says: “The great thing about Belgium is that all the top footballers, apart from Vincent Kompany, are between 20 and 25 years old. Players like Romelu Lukaku, Eden Hazard and Jan Vertonghen have played together since they were kids so they’re very settled. People put this generation’s emergence down to the quality of Belgian coaching, but they’ve always trained on little pitches and played small-sided games. I think it just comes down to luck. There are more to come, though — Yanick Ferreira-Carrasco is a regular in the Monaco midfield, while Eden Hazard’s younger brother Thorgan is also excellent.” Get those bets on now.


5 | It's vibrant music scene

As the enlightening The Sound of Belgium documentary showed last year, Belgium – along with Chicago – pretty much invented electronic dance music as we know it with the “new beat” sound of the Eighties. John Power, who worked on the film, and now manages Belgian bands, says its legacy can’t be underestimated.

“This tiny country made a big sound that influenced the world before imploding as the government and police cracked down on it.” Over the last ten years the disco-Balearic sound championed by Eskimo records has soundtracked many of the country’s cool clubs, but today you’ll also find a thriving underground electronic scene.

“In Brussels you have FUSE, one of the oldest and longest-running techno clubs in Europe,’ says Power. “If you want it a bit sexier or trendier, there’s Libertine Supersport, which hosts DJs like Erol Alkan and Simian Mobile Disco every month.”

And when the weather warms up, things get really interesting. “Brussels comes alive in summer: the streets are full of people drinking and relaxing after work, there are loads of markets on and there’s always a party happening on the roof of a car park or in the woods.” We’re sold.


6 | Quirky art and great photography

It should come as no surprise that the country that gave us the surrealist Magritte has an art scene that’s almost impossible to pin down.

Owner of the Alice Gallery in Brussels, Alice van den Abeele, says that at the moment photography is really strong. “My favourite artists are Belgian photographers Nicolas Karakatsanis and Lara Gasparotto. In terms of actually seeing art, Brussels is probably the strongest place for galleries, but I like the Tim Van Laere gallery in Antwerp best.”

Like the country’s fashion designers, Belgium’s artist are defined by their free-thinking spirit. “There’s no such thing as Belgian art,” says Alice. “There are Belgian people making art and they’re all unique in a very different way.”

 


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Why native advertising is here to stay – but it must be fully transparent

Why native advertising is here to stay – but it must be fully transparent | content marketing | Scoop.it
Content marketing is a great way of engaging consumers with brands, but honesty and quality are required to retain trust
Esther Braspenning's insight:

As a former magazine professional I cannot help but think, everytime I read stuff like this: What's new? We've been doing this for decades. Same rules of honesty and transparency. We just didn't call it native advertising yet. 

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Make Social Sell in 5 Steps

Make Social Sell in 5 Steps | content marketing | Scoop.it
Space on the populuar social platforms remains extremely valuable for advertisers. Making a profit from social media marketing, however, seems to get more difficult every day. Still, that is probably...

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Esther Braspenning's insight:

Good article and I do like the shoes as well :-)

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Frank Delmelle's comment, January 16, 2014 11:11 AM
$39,99! What are you waiting for?:)
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Syndicated, Curated and Branded: Q&A with NewsCred CEO Shafqat Islam

Syndicated, Curated and Branded: Q&A with NewsCred CEO Shafqat Islam | content marketing | Scoop.it
When the content syndication platform NewsCred started curating content for brands, its business exploded. We spoke with CEO Shafqat Islam about what the startup’s success says about the future of ...
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“Brands becoming publishers is like, so last year." Sam Slaughter (Contently)

“Brands becoming publishers is like, so last year." Sam Slaughter (Contently) | content marketing | Scoop.it

“Brands becoming publishers is like, so last year. Like it or not, brands are already there – whether it’s through sponsored content, through their social media channels, through a wholly-owned content property or through their CEO’s personal MySpace page – and there’s no going back. Every brand is a media company.

In that distant past of 2012, a brand could differentiate just by consistently publishing editorial content – the “look mom, I’m a publisher!!” school of content marketing. But when everyone’s doing it (and they are), it takes more to stand out. The internet generates 87 zillion pieces of content a day – in that kind of informational deluge, what can a brand do to cut through the noise?”


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How TO Host A Scoopit Newsletter / Landing Page FREE on Google Drive or Dropbox

How TO Host A Scoopit Newsletter / Landing Page FREE on Google Drive or Dropbox | content marketing | Scoop.it
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Bonnie Bracey Sutton's comment, September 16, 2013 8:26 AM
Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive.

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

2. Download as a Zip file. Open the Zip file.

3. Upload the HTML file to your Google drive into a public folder.

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner.

5. Click on preview. Copy the URL that appears in the browser window:
https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;
Alfredo Corell's curator insight, September 22, 2013 2:42 PM
Martin (Marty) Smith's insight:

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

 

2. Download as a Zip file. Open the Zip file.

 

3. Upload the HTML file to your Google drive into a public folder.

 

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 

 

5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 

 

Also works on DropBox. 

The Free Alternative
The interesting question is could you create a web marketing business with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity to create a revenue stream and THEN buy the website improvements you need to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ;) and the same thing is ALMOST true for Ecom.

 

Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding and crowdsourcing is DO NOTHING until it is worth the investment to do so :). 

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Infographic: The State of Content Marketing 2013 | Marketing Technology Blog

Infographic: The State of Content Marketing 2013 | Marketing Technology Blog | content marketing | Scoop.it

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...


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Jeff Domansky's curator insight, June 21, 2013 5:54 PM

Several good insights into content marketing and trends.

Alison D. Gilbert's curator insight, June 22, 2013 7:07 PM

Great Design.

cobra youth communications's curator insight, June 24, 2013 6:00 AM

Content Marketing: The past, present and future of successful marketing. Made famous by John Deere in 1892, content marketing has flourished, with marketers spending around 25% of their budget on content marketing alone in 2012. That number will only rise, seeing as interesting content has been cited as one of the top 3 reasons that people follow brands on social media.

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"Savvy brands start thinking about what their audiences might want to know" | CMO Strategy - AdAge

"Savvy brands start thinking about what their audiences might want to know" | CMO Strategy - AdAge | content marketing | Scoop.it

"(...) These brands have proven that the key to successful content marketing is to stop thinking about how to shock your audience into paying attention. Instead, start thinking about what they might want to know. Whether you're into fashion or finance, what could your organization share that might make people come back day after day?

 

(...)

 

So, why waste time with inane questions?

 

(...)

 

There's no question that doing this right is more expensive and time-consuming than sending a press release or tweeting. If brands want to become media platforms, they have to accept some of the costs of being a publisher. Many of them are. A recent survey of marketers based largely in the United Kingdom and Europe showed that 70 percent would increase their content budgets this year.

 

The knowledge economy continues to rocket forward. People actively seek out things that entertain them or keep them a step ahead in whatever field interests them, but they have no time for halfhearted efforts. If you're going to have a content-marketing strategy, unlock what your organization knows that's worth sharing with the world. Figure out what your most interesting stories are, and tell them well."


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The Content Marketing Revolution

The Content Marketing Revolution | content marketing | Scoop.it
Companies are no longer just economically important -- they're intellectually valuable, too.
Esther Braspenning's insight:

Branded content is a brave new world and a brand’s editorial team, regardless of how it’s organized, must learn to live and breathe a company’s bottom line while also being mindful of the kinds of stories that appeal to readers. The editorial organization within a corporation has to be independent enough to form unique perspectives, but embedded enough to access exclusive information.

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Strategy #1 in Econsultancy's Periodic Table of Content Marketing

Strategy #1 in Econsultancy's Periodic Table of Content Marketing | content marketing | Scoop.it

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7 Native Content Campaigns That Rocked 2013

7 Native Content Campaigns That Rocked 2013 | content marketing | Scoop.it

HuffPost Partner Studio compiled their list of the 7 top native content campaigns for 2013. "Our selection criteria ties closely to our definition of native advertising; that is, advertiser-sponsored content that is transparent (i.e. clearly-labeled as such) and authentic to the platform, its readers, and the sponsor."

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Calling on Branded Content To Save the Tablet Magazine

Calling on Branded Content To Save the Tablet Magazine | content marketing | Scoop.it

"Jon Lund makes some good points in his essay 'Why tablet magazines are a failure.' Tablet magazines need not fail. Here’s how to save them. (...) Publishers have content. Brands have products. Put them together and you have a powerful way to sell merchandise. Nike sells running shoes. Publishers make content for runners. An app that helps runners train for a marathon by providing advice, interspersed with marketing for Nike products and e-commerce links, delivers value for everyone."


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Magazines Connect Canadians & Co

"Magazines Connect Canadians" is a short, fact-filled and fun look at just how effective Canadian magazine brands, on multiple print and digital platforms, a...


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Totally Clickable Cats & Other Precious BuzzFeed Secrets

Totally Clickable Cats & Other Precious BuzzFeed Secrets | content marketing | Scoop.it

"Peretti is a semiotic Darwinist: He believes in messages that reproduce, (that are) 'totally clickable'. (...) Still, predicting what will go viral requires a fair amount of instinct. (...) And BuzzFeed’s creative process is still more art than science. It relies on human talent. (...) Where BuzzFeed gets scientific, is after publication. The company practices “viral optimization,” Peretti’s term for promoting the messages that work and ruthlessly starving those that don’t. (...) Is BuzzFeed the shape of things to come? 'Don’t think so. Designing custom ads is a labor-intensive business, difficult to do on a mass-produced scale, and it’s probably not a viable option for companies that lack tens of millions in venture capital.' (...) 'BuzzFeed is an opinionated publication with a point of view, and their opinion is cats are funny.' (...)"


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Frank Delmelle's curator insight, April 9, 2013 9:52 AM

xxl peek behind BuzzFeed's content marketing rocket science scenes http://nymag.com/news/features/buzzfeed-2013-4/

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New content marketing magazine launches for content marketers - DigitalJournal.com

New content marketing magazine launches for content marketers - DigitalJournal.com | content marketing | Scoop.it
DigitalJournal.com New content marketing magazine launches for content marketers DigitalJournal.com However, content marketing has entered the corporate marketing lexicon with a social media sexiness, an abundance of industry associations (Content...
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