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The Great Content Checklist: Tips, Tools, and Examples

The Great Content Checklist: Tips, Tools, and Examples | Content Marketing | Scoop.it

Great content marketing inspiration.If you want to produce great content, it's time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is a...

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Great content marketing inspiration.

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3 Ways Any Business Can Market on Pinterest |

3 Ways Any Business Can Market on Pinterest | | Content Marketing | Scoop.it
Do you need ideas to use Pinterest as a marketing tool? This article shows 3 ways you can market on Pinterest no matter what your industry or niche.
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Great inspiration and ideas for your visual content marketing.

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7 Books That Will Inspire More Successful Content Marketing

7 Books That Will Inspire More Successful Content Marketing | Content Marketing | Scoop.it
Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find in...
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Your Summer content marketing reading list. I'm a big fan of Ekaterina's Visual Storytelling book that's included in this round-up.

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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | Content Marketing | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
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Great ideas for creating informative, shareable visual content.

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The Complete Guide to Influencer Marketing: Strategies, Templates & Tools

The Complete Guide to Influencer Marketing: Strategies, Templates & Tools | Content Marketing | Scoop.it
Building a high-quality influencer program in the digital era — where just about anyone can claim to be a "guru" on a given topic — is no small feat. Get our complete guide to influencer marketing,...
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Nice overview to get you started with your influencer marketing strategy.

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12 Critical Metrics to Help You Build a Data-Informed Content Strategy

12 Critical Metrics to Help You Build a Data-Informed Content Strategy | Content Marketing | Scoop.it
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy.
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Excellent article and great ideas for your content marketing dashboard.

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Social Media Monitoring: Your Biggest Missed Opportunity?

Social Media Monitoring: Your Biggest Missed Opportunity? | Content Marketing | Scoop.it
Is social media monitoring an opportunity you’re missing out on? Here are three ways to get the most of of social media monitoring.
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If you're not listening to your customers on social media, you're missing out on invaluable business insight.

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Content Marketing | Scoop.it

Excellent tips for improving your content editorial process.A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

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Excellent tips for improving your content editorial process.

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What Makes the Best Infographics So Convincing

What Makes the Best Infographics So Convincing | Content Marketing | Scoop.it
Gareth Cook, editor of The Best Infographics of 2013, shares a few examples.
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Interesting piece from HBR with some great examples.

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3 Ways to Generate Leads With LinkedIn Groups |

3 Ways to Generate Leads With LinkedIn Groups | | Content Marketing | Scoop.it
LinkedIn Groups: Find out how filtering group search to identify prospects, personalizing connection requests and posting tactics can generate leads.
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Actionable social selling tips.

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Social Media Tips

Social Media Tips | Content Marketing | Scoop.it
Little known ways to build high quality backlinks in 2014 - #infographic
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Nice cheat sheet to navigating a number of content promotion channels. #infographic

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What Is Your Content Marketing Aiming For? 5 Goals To Consider

What Is Your Content Marketing Aiming For? 5 Goals To Consider | Content Marketing | Scoop.it
As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]
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Are you struggling to define your content marketing goals? This post proposes and defines 5  goals you should consider.

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How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs | Content Marketing | Scoop.it
Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance.
Erika Heald's insight:

Great food for thought. Especially like the exploration of the idea of off-ramps, i.e. giving your Sales team actionable next steps they can go through with the customer as a result of using the marketing-created tools.

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12 Ways to Tap Into the Content Creators Within Your Organization

12 Ways to Tap Into the Content Creators Within Your Organization | Content Marketing | Scoop.it
Finding and using the wealth of internal knowledge available in your organization can be a challenge for marketing teams. Most companies have a handful of willing participants, but those are finite...
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Good tips for empowering your citizen bloggers. #infographic

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Announcing The 2014 Professional Content Consumption Report

Announcing The 2014 Professional Content Consumption Report | Content Marketing | Scoop.it
There have been major shifts in the way content reaches professionals. First, the internet blew open constraints on getting access to information, moving power away from brands and into the hands of consumers. Then, advances in search gave consumers two approaches to surfacing information on the web: passively discovering it
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A must-read for B2B content marketers.

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5 Tools to Monitor Your Online Reputation |

5 Tools to Monitor Your Online Reputation | | Content Marketing | Scoop.it
Do you know what people are saying about you? This article shares five tools to monitor your online reputation to see what people say about your company.
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If you haven't already bookmarked these social listening tools, you should.

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Scaling Quality Content

Scaling Quality Content | Content Marketing | Scoop.it

Check out this post for We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale

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Check out this post for overviews of a number of interesting niche tools to help you turbo-charge your content marketing.

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Marketing Instagram Style: What Marketers Need to Know |

Marketing Instagram Style: What Marketers Need to Know | | Content Marketing | Scoop.it

Some great visual content marketing inspiration, from top brands doing a great job maximizing Instagram's potential.Social Media Marketing Podcast 96, in this episode Jenn Herman shares how to do marketing Instagram style.

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Visual content marketing inspiration from top brands maximizing Instagram's potential.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain | Content Marketing | Scoop.it

A serious dose of content marketing inspiration in these slideshares.Learn about marketing from these fantastic SlideShare presentations.

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A serious dose of content marketing inspiration in these slideshares.

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Marketers Not Prepared for Negative Feedback: New Research |

Marketers Not Prepared for Negative Feedback: New Research | | Content Marketing | Scoop.it
Use the tips, based on new research, to better understand and execute Facebook ad campaigns, social media strategy and social media engagement measurement.
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Surprising that more folks don't have a crisis communications plan, including how to respond to detractors via social media. Negative feedback is inevitable-- get prepared!

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Content Marketing: 9 Things Your Editor-in-Chief Does Every Day

Content Marketing: 9 Things Your Editor-in-Chief Does Every Day | Content Marketing | Scoop.it
When you first plunge into content marketing, you’re probably focused on setting the overarching strategy and getting this new effort up and running. This is not easy to do for most brands, but it�…
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Nice overview of a day-in-the-life of a content marketing team's Editor in Chief.

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7 Unglamorous, Unpopular Truths About Content Marketing

7 Unglamorous, Unpopular Truths About Content Marketing | Content Marketing | Scoop.it
Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with big budgets.
Erika Heald's insight:

Interesting post, tho I disagree with #1 -- that you don't need a content strategy, and think the list of helpful templates and guidelines listed as alternatives are, actually, elements of a successful and useful content strategy/content marketing plan.

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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Content Marketing | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
Erika Heald's insight:

Nice walkthrough, including how to use SEMrush and TrueSocialMetrics to complete your audit.

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Content Marketing In 15 Minutes a Day

Content Marketing In 15 Minutes a Day | Content Marketing | Scoop.it
Businesses—especially very small ones—have certain constraints and often-ungenerous realities. What if you really have only 15 minutes a day to focus specifically on content? Here are three content hacks.
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Spot on content marketing advice for small businesses without a big time/cash investment who want to maximize engagement opportunities w/their customers.

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Get to Know the New Starring Roles of Content Marketing

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Hiring a writer and a proofreader and calling it a content marketing team isn't enough. You need to have the leadership of a strong managing editor, who understands content marketing strategy, AND what it takes to craft a great story.

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