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Rescooped by Elyse Puruleski Kopietz from The MarTech Digest
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Study: What Makes You Click On A Headline? - MarketingLand | #TheMarketingTechAlert

Study: What Makes You Click On A Headline? - MarketingLand | #TheMarketingTechAlert | Content Marketing | Scoop.it

Basic/ Excerpts...

 

The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline. However  the success of question headlines reportedly varies by topic or category.

 

That’s according to new academic research from BI Norwegian Business School in Oslo Norway. The researchers sought to determine empirically what sorts of headlines drive more click-throughs (CTRs).

 

The major takeaway from the study is that question headlines are more effective and question headlines that include or reference the reader (i.e., “Is this your new iPhone 4?”) are the most effective vs. a simple, declarative headline (“iPhone 4 for sale”).

 

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Via marketingIO
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marketingIO's curator insight, January 14, 2014 9:15 PM

And this leads to the need to be very, very targeted with your headlines! The best headlines are the ones where the respondent says "it was as if you were talking to me."

Rescooped by Elyse Puruleski Kopietz from The MarTech Digest
Scoop.it!

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert | Content Marketing | Scoop.it
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.

 

Intermediate/ Digest...

 

The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite:

-- >  Long, sometimes to the point of being rambling and incoherent

-- >  Emotion-rich

-- >  Few or no keywords

-- >  Typically non-contextual

-- >  Bank on shock/emotional factor

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).


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marketingIO's curator insight, January 28, 2014 7:29 AM

It's a beautiful combination if you can master it: an SEO worthy headline that triggers emotion. Yet few articles deliver this type of headline promise.

Janice Krako's curator insight, January 28, 2014 8:00 PM

It's necesary to grab Google's attention but just how do you do it to be found easily?