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Successful Content Marketing Strategy | Social Media Today

Successful Content Marketing Strategy | Social Media Today | Content Marketing | Scoop.it
Shareable: What exactly does that mean? Well, if you're a consumer product company, shareable would most likely be a piece of content with strong imagery, such as an infographic or slideshow. If you're a service company ...
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9 Questions to Help You Prioritize Content Creation [Template] - CMI

9 Questions to Help You Prioritize Content Creation [Template] - CMI | Content Marketing | Scoop.it

Excerpt...

 

To help prioritize your content requests, consider developing a content request form that you share across all departments that might be asking you for content. Often requestors only have a vague idea of what their needs are when they ask for content to be created. The request form helps them drill down to their most essential needs — which will help you identify possible ways to incorporate them into your existing content plan, or to minimize the revision process so that you can free up time in your schedule to produce additional content. Moreover, the improved communication facilitated by the form helps you produce content that is more targeted, more appropriate, and better able to deliver the kind of results its requestor expects. Marketers also would be wise to use the form themselves, to help flesh out and prioritize their own ideas for content creation.

 


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marketingIO's curator insight, April 22, 2013 7:44 AM

A great tool...but we wonder if this builds more walls vs. bridges. We know requests flow into marketing from a variety of people for a variety of items, and organization is important. We just don't know if policing this process (or lack of process) should be done via a form (even an online form that extends a custom object from SFDC).


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What type of content do you need for your site?

What type of content do you need for your site? | Content Marketing | Scoop.it

Content, content, content. Yes, the word ‘content’ is being banded about like some kind of must-have fashion accessory in the world of digital marketing....

 

...Peppered throughout the pages of Google’s Webmaster Guidelines and blog pages you’ll see frequent references to ‘high-quality content’ which the search behemoth claims will help your site rank better. We all know by now that if Google says something, we should listen!

 

The question is, what kind of ‘quality’ content do you need for your site? Which of the many, many types is the most user-friendly, which provides the most SEO value and how much time do you have to dedicate to your overall content marketing strategy for each one?...


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Jeff Domansky's curator insight, June 19, 2013 3:59 PM

Really useful tips on various types of content for your social marketing campaigns.

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Yahoo: 'Brands are still risk-averse about content creation' - Marketing Week

Yahoo: 'Brands are still risk-averse about content creation' - Marketing Week | Content Marketing | Scoop.it
Marketing Week
Yahoo: 'Brands are still risk-averse about content creation'
Marketing Week
Brands are still “risk averse” when it comes to creating original content for online audiences, according to Yahoo head of video Erin McPherson.
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A Strategic Map of Content Marketing Technologies - CMI

A Strategic Map of Content Marketing Technologies - CMI | Content Marketing | Scoop.it

Condensed...

 

The Create, Edit, and Manage stage included all of the modern web content management systems (WCMS) and blogging solutions, along with file-sharing technologies such as Dropbox, Box, etc.The Aggregate, Curate, and Optimize stage included classic content optimization, testing, and personalization tools such as Adobe Test & Target, Optimost, and Monetate.The Promote, Converse, and Listen stage included social channels, as well as enterprise listening tools such as Radian6 and Attensity.The Measure, Analyze, and Learn stage included many web analytics tools such as Google Analytics, Webtrends, and Adobe SiteCatalyst.

 

We then took the newer technology solutions, mapped them into the overlap areas, and grouped them as follows:

Content collaboration tools — where Create, Edit, and Manage overlaps with Aggregate, Curate, and Optimize. These tools facilitate content editorial work flow, empower the enterprise to manage teams (either external or internal), and enable collaboration on content for content marketing purposes.Curation and conversation tools — where Aggregate, Curate, and Optimize overlaps with Promote, Converse, and Listen. These tools help to promote, publish, and aggregate content in meaningful ways; in many cases, they also help manage the content optimization process by using social signals, and can even facilitate some level of unified content conversation.Social content analytics tools — where Promote, Converse, and Listen meets Measure, Analyze, and Learn. These tools help to maintain relevance in conversation, while also providing insight into what we should be talking about — from specific niche social channel analytics, to semantic processing of social media conversations.Engagement automation tools — where Measure, Analyze, and Learn comes back around to overlap with Create, Edit, and Manage. Beyond classic marketing automation, many of these tools not only have the ability to manage some form of content, but they can do so from the point of view of helping the marketer “optimize” content for engagement and conversion purposes.

 


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Intriguing Networks's curator insight, June 20, 2013 6:16 AM

useful resources

Warner Carter's curator insight, June 23, 2013 12:05 PM

SEO needs to be tops on content

Belle Chua's curator insight, January 1, 2014 10:20 PM

How Web Analytics Contribute In Making Content Marketing Success

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Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | Content Marketing | Scoop.it
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.

 

Summarized...

 

According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.

 

1. Powerful (and dark) verbs

 

Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.

 

2. Say what’s missing

 

Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.

 

3. Specificity

 

Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.


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marketingIO's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.


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add your insight...

Paola Caballer's curator insight, June 17, 2013 5:54 PM

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.

 

Ahora eso sí... Le quita atractivo eh?? :/

Patrick Ciriello's curator insight, June 18, 2013 6:48 PM

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?