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No makeup selfie trend raises £1m for Cancer Research UK in just 24 hours

No makeup selfie trend raises £1m for Cancer Research UK in just 24 hours | Content marketing | Scoop.it
The no makeup selfie trend may have sparked a huge cancer awareness vs narcissism debate, but it is arguably more productive than previous viral trends, if the £1 million in donations made within just 24 hours is anything to go by.
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3 Key Elements Of A Digital Marketing Strategy - Business 2 Community

3 Key Elements Of A Digital Marketing Strategy - Business 2 Community | Content marketing | Scoop.it
Business 2 Community
3 Key Elements Of A Digital Marketing Strategy
Business 2 Community
Need more leads? Trying to attract a wider audience? The key is a cohesive digital marketing strategy.

Via oconnorandkelly
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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Content marketing | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible


Via Martin (Marty) Smith, Ally Greer, bill grishaw, oconnorandkelly
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Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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Is Crowdfunding A New Marketing Channel? A: Yes

Is Crowdfunding A New Marketing Channel? A: Yes | Content marketing | Scoop.it

Crowdfunding As New Channel
If a "channel" is a set of tactics who’s ROI exceeds its costs then YES crowdfunding can become a new channel. Current Internet marketing channels include:

* Social Media Marketing.

* Email Marketing.

* Websites and other digital publishing platforms.

* Pay Per Click Ads (PPC).
* Content Marketing.

* Content Curation.
* Video Marketing.
* Cause Marketing.
* Event Marketing.
* Mobile Marketing.

* Traditional advertising.

* Crowdfunding.


You may notice SEO is not on the list. Search Engine Optimization used to be a distinct channel. One could argue technical SEO should remain a channel, but I think technical SEO belongs as a tactic in each of those channels.

You might think of crowdfunding as a subset of social or content marketing. We don't. We think crowdfunding ideas; content, promotions and product development will become an ecommerce channel in the next two years.

Imagine you have a crowdfunding board showing the latest coolest gizmos or thinking in whatever business you are. What will happen with that content? Content that viral will be shared, LIKED and blogged about.

User Generated Content, (UGC) the one content all ecommerce merchants need and can't buy, flows into crowdfunding like streams into a river. The coolest part of all of this CHEAP UGC is not only is it VIRAL and SOCIAL but it is addictive and fun.

In this game you are the BANK and make money either way. If your ideas get funded you make money. If THEIR ideas get funded YOU make money. If your ideas don't get funded you SAVE MONEY.

Yes, the team at CrowdFunde believes crowdfunding is a new channel.

 


Via Martin (Marty) Smith
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Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends | Content marketing | Scoop.it

One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It’s always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.

 

In response to all of this constant change, content marketers are always on the lookout for new ways to keep their brands ahead of the curve. To help them prepare, CMI asked a few of the experts who will be presenting at this year’sContent Marketing World to share their answers to the question, “What techniques and tactics are you seeing content marketers use now that weren’t being used two or three years ago? Why do you think this change has occurred?”...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 7, 2013 10:20 PM

Excellent post from Jodi Harris on strategic thinking and leading in content marketing. Expert comments really worth reading.

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Free Flipbook: 101 Awesome Marketing Quotes from Industry Thought Leaders

Free Flipbook: 101 Awesome Marketing Quotes from Industry Thought Leaders | Content marketing | Scoop.it
Looking for inspiration? Download HubSpot's free flipbook of 101 marketing quotes from industry thought leaders.
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Study: LinkedIn Positioned To Be Professional Content Marketing ...

Study: LinkedIn Positioned To Be Professional Content Marketing ... | Content marketing | Scoop.it
LinkedIn's focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn's t.
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Just 38% of companies have a content marketing strategy: report

Just 38% of companies have a content marketing strategy: report | Content marketing | Scoop.it
While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.

Via Transmedia Ready
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Content marketing | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.

Via Rory Natkiel
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Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content | Content marketing | Scoop.it

Human beings are complex.

We are unique, impulsive creatures with a deep desire to be liked and accepted.

We all want to be loved and we all want to present the best version of ourselves.

And what better way to portray that idyllic image of ourselves than through social media?

Social media enables us to show other people what we’re really about.

It allows us to let other people know what we care about, our aspirations and how we live (or wish to live) our life.

Whether or not this representation is real or not is irrelevant.


Via Stefano Principato, oconnorandkelly
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Stefano Principato's curator insight, March 13, 2014 11:50 AM

Defining Personas – Who Actually Shares?

The New York Times identified six different types of people who share online in its in-depth research study on the ‘Psychology of Sharing’.


Here are the six personalities of those who share;

Altruist  Helpful, Dependable, Considerate and shares content via Facebook and email.


Careerist  Educated, Professional, Interested in Career Advancement, Intelligent and most likely to share content on LinkedIn.


Hipster  Creative, Young, Popular, Care about their identity, shares content via Facebook and Twitter but least likely to use email for sharing.


Boomerangs  Likes to provoke a reaction, Seeks Validation from others, Shares Often and uses all channels to share content as long as people engage.


Connectors  Relaxed, Thoughtful, Planners and uses both email and Facebook to share content to stay connected with others.


Selectives  Resourceful, Vigilant, Thoughtful and shares content to inform others via email with personalised content.

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Creating Good and Highly SOCIAL Content [Infographic]

Creating Good and Highly SOCIAL Content [Infographic] | Content marketing | Scoop.it
Everything You Need To Know About Creating Fantastic Social Media Content

Via Martin (Marty) Smith
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Ivon Prefontaine's curator insight, September 17, 2013 11:51 AM

There are some interesting ideas.

Robin Martin's curator insight, September 17, 2013 5:27 PM

Great infographic!

Lee Werrell's curator insight, September 20, 2013 9:32 AM

Great ideas for those who struggle to produce relevant, interesting and pertinent content for their readers

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How to use LinkedIn to drive business

How to use LinkedIn to drive business | Content marketing | Scoop.it
Businesses are basically formed in order to make profits for the persons who start them.

Via Helder Gonçalves, Paulo Morais, Jarek Kucia
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6 Keys to Rebooting Your Content Marketing

6 Keys to Rebooting Your Content Marketing | Content marketing | Scoop.it
Throughout his book, "CTRL ALT DELETE", Mitch Joel offers dozens of ideas that will impact the future of content marketing. Here are six of the notable trends that content marketers will need to know to make informed ...
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Effective Content Marketing | Research - Content Marketing Institute

The route to effective content marketing is the underlying focus of the 2012 Content Marketing Survey Report. Read the top 10 takeaways from the research.
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Why Content Marketing Goes Rogue And How To Rein It In - Marketing Land

Why Content Marketing Goes Rogue And How To Rein It In - Marketing Land | Content marketing | Scoop.it
Why Content Marketing Goes Rogue And How To Rein It In
Marketing Land
Do you know all the sites and social media accounts controlled by your brand or company? Who can access and update them? Who knows the passwords?
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