Content marketing
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Rescooped by Charlotte Varela from Public Relations & Social Media Insight
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Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled

Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled | Content marketing | Scoop.it

We are marketers, so content development should entail carefully calculated decisions with the use of available data. Mike Pantoliano explained it well to a client recently: “Your content ideas start with, ’You know what would be cool?’ when they should start, ’Our potential customers are looking for X, let’s give it to them.’”

 

In order to be strategic and develop a content plan using data, the first step is to understand your customers’ conversion funnel. This lies at the core of what your customers are looking for…and if they ask, you should answer.Let’s dive into the benefits of adopting this “they ask, you answer” mantra and discuss exactly how to determine the content your customers want...


Via Jeff Domansky
Charlotte Varela's insight:

Killer post on the sales funnel. The days of top, middle and bottom are long gone!

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Charlotte Varela's comment, December 19, 2013 5:19 AM
Good find Jeff! This is a great post, it's surprising how many marketers are still creating content blind, without taking their funnel or buyer personas into consideration. I recently wrote a post where I explored these subjects in detail: http://www.tone.co.uk/leverage-content-conversions/
Jeff Domansky's comment, December 19, 2013 1:16 PM
Glad it was useful Charlotte. I've RT'd your great post on conversions too!
Charlotte Varela's comment, December 20, 2013 4:01 AM
Thanks Jeff! Looking forward to reading more of your great Scoops :)
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Which content marketing formats work best?

Which content marketing formats work best? | Content marketing | Scoop.it
Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.
Charlotte Varela's insight:

Some great insights in this post. So pleased to see that epic Dollar Shave Club ad up there!

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Rescooped by Charlotte Varela from Digital-News on Scoop.it today
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A Beginners Guide To B2B Content Marketing

A Beginners Guide To B2B Content Marketing | Content marketing | Scoop.it
The purpose of B2B Content Marketing is to acquire and nurture leads, in order to turn those leads into constant conversions. Think of your content as information businesses want to consume.

Via Thomas Faltin
Charlotte Varela's insight:

Great resource for content marketing newcomers.

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Charlotte Varela's comment, December 19, 2013 5:28 AM
Really useful post, definitely going to have to Scoop it! Content marketing can be so confusing for newcomers so it's great to see such actionable tips around. I recently wrote a post about how to help your content convert that I think you might find useful too :) http://www.tone.co.uk/leverage-content-conversions/