Google+ offers important networking opportunities that set the stage for future partnerships. In this article I’ll share five ways to cultivate Google+ relationships.
#1: Identify Industry Influencers Fast
I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.
#2: Find Hidden Engagement Opportunities
While that new circle helps you keep up with the people who interacted obviously with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see. Google Ripples helps you find those interactions.
#3: Validate Expertise With Helpful Tips
Relationship marketing should be your top priority on Google+. Do what you can to help others succeed. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion, though, is a bad idea. Be subtler than that and come up with a commenting strategy to engage with other people’s Google+ posts.
#4: Engage Like-Minded People
It’s easiest to start building your relationships with people you already know, but not in the way you may think. Look at your current friends and followers and see whom they’re connected with. Those friend-of-a-friend connections are very likely to be relevant to you—you already have something in common (your friend).
#5: Focus on Visibility to Connect
The mistake some people make is not taking the time to cultivate a relationship before they start asking for something. First contact has to be handled more delicately than that. Listen to the people you want to connect with. Help them become familiar with you by consistently giving +1s, resharing their content (don’t forget to plus mention them!) and being active in their comment section.
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