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Rescooped by Cecilia Arrieta from The MarTech Digest
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5 Google+ Tips to Improve Your Networking | Social Media Examiner

5 Google+ Tips to Improve Your Networking | Social Media Examiner | Content marketing | Scoop.it

Digest...

 

Google+ offers important networking opportunities that set the stage for future partnerships. In this article I’ll share five ways to cultivate Google+ relationships.

 

#1: Identify Industry Influencers Fast

I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.

 

#2: Find Hidden Engagement Opportunities

While that new circle helps you keep up with the people who interacted obviously with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see. Google Ripples helps you find those interactions.

 

#3: Validate Expertise With Helpful Tips

Relationship marketing should be your top priority on Google+. Do what you can to help others succeed. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion, though, is a bad idea. Be subtler than that and come up with a commenting strategy to engage with other people’s Google+ posts.

 

#4: Engage Like-Minded People

It’s easiest to start building your relationships with people you already know, but not in the way you may think. Look at your current friends and followers and see whom they’re connected with. Those friend-of-a-friend connections are very likely to be relevant to you—you already have something in common (your friend).

 

#5: Focus on Visibility to Connect

The mistake some people make is not taking the time to cultivate a relationship before they start asking for something. First contact has to be handled more delicately than that. Listen to the people you want to connect with. Help them become familiar with you by consistently giving +1s, resharing their content (don’t forget to plus mention them!) and being active in their comment section.

 

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Via marketingIO
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marketingIO's curator insight, July 22, 2014 7:26 AM

Very practical guide with concrete steps for you to take. Click through for details!

Rescooped by Cecilia Arrieta from Content Marketing
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21 Actionable Landing Pages for Content Marketers - Business 2 Community

21 Actionable Landing Pages for Content Marketers - Business 2 Community | Content marketing | Scoop.it
“ 21 Actionable Landing Pages for Content Marketers Business 2 Community Many of you know what content marketing is. Heck, you likely wouldn't have found this article if you didn't. But, did you know the term “content marketer” isn't new?”
Via Marilyn Moran
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Marilyn Moran's curator insight, April 20, 2014 7:28 PM

This is as comprehensive of a guide that I have seen on content marketing ideas and tips on how to execute it for conversions. Great stuff as always from Business 2 Community.

Rescooped by Cecilia Arrieta from Content marketing and management.
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Best tools for benchmarking competitor content marketing? - Smart Insights Digital Marketing Advice

Best tools for benchmarking competitor content marketing? - Smart Insights Digital Marketing Advice | Content marketing | Scoop.it
A review of 3 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strate. Marketing topic(s):Competitor analysis, Content marketing tools.
Via i-SCOOP
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Rescooped by Cecilia Arrieta from Content Curation
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Tutoriales de Scoop.it y Pinterest para la content curation | Los Content Curators

Tutoriales de Scoop.it y Pinterest para la content curation | Los Content Curators | Content marketing | Scoop.it

Via Jose Carbonell
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Rescooped by Cecilia Arrieta from Content Marketing & Content Curation Tools For Brands
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Tools for social storytelling and curation

Tools for social storytelling and curation | Content marketing | Scoop.it
Last week I gave a presentation at a Global Editors Network and Gazeta Wyborcza conference in Warsaw, Poland. I talked about tools we use at the Wall Street Journal for live storytelling and how we...
Via Therese Torris
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Rescooped by Cecilia Arrieta from Content Curation
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Fabián Herrera – Cómo ser un Curador de Contenidos y hacer Marketing de Contenido Eficaz (I)

Fabián Herrera – Cómo ser un Curador de Contenidos y hacer Marketing de Contenido Eficaz (I) | Content marketing | Scoop.it

Via Jose Carbonell
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Rescooped by Cecilia Arrieta from Public Relations & Social Media Insight
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14 Expert Content Marketing Insights - Curata Blog

14 Expert Content Marketing Insights - Curata Blog | Content marketing | Scoop.it
Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.
Via Jeff Domansky
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Rescooped by Cecilia Arrieta from Content Marketing and Curation for Small Business
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How to Speed Up Your Content Curation Process

How to Speed Up Your Content Curation Process | Content marketing | Scoop.it
“Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.”
Via Peg Corwin
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Consejos copywriting: Seo on page o cómo atraer visitas sin buscarlas

Consejos copywriting: Seo on page o cómo atraer visitas sin buscarlas | Content marketing | Scoop.it
“ Todo lo que necesitas saber sobre Seo on Page: 4 técnicas para atraer las visitas sin buscarlas. Entra para más información.”
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Rescooped by Cecilia Arrieta from Thoughts on Content Marketing
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How to Give a Content Marketing Workshop that Gets Incredible Results

How to Give a Content Marketing Workshop that Gets Incredible Results | Content marketing | Scoop.it
“ Are you considering a content marketing workshop for your company but aren’t sure how to do it effectively? This article gives 8 essential steps…”
Via Ally Greer, Witmer Group
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What is Mobile Content Marketing?

What is Mobile Content Marketing? | Content marketing | Scoop.it
“ Mobile content marketing is the creation of mobile optimized content to attract and engage existing and potential customers.”
Via Readz
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Cómo crear estrategias de Marketing de Contenidos [Incluye presentación]

Cómo crear estrategias de Marketing de Contenidos [Incluye presentación] | Content marketing | Scoop.it
“ Cómo crear una estrategia de contenidos, cómo optimizar contenidos y cómo promocionar contenidos en redes sociales y blogs.”
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Marketing y Estrategias de Contenidos

“ Qué es el marketing de contenidos, cómo crear estrategias de contenidos, cómo optimizar contenidos y cómo promocionar contenidos en RRSS y Blogs. Charla imp”
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Rescooped by Cecilia Arrieta from Comunicación y Redes Sociales (SMO)
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4 características de un buen profesional del marketing de contenidos

4 características de un buen profesional del marketing de contenidos | Content marketing | Scoop.it
“ El marketing de contenidos es el rey países desarrollados, y esa misma labor es realizada por una persona y en el mejor de los casos por dos personas, aunque bien existirán equipos de hasta cinco. Pero cuando deciden ...”
Via Fai Marbella Marketing
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Fai Marbella Marketing's curator insight, May 2, 2014 6:18 AM

4 características de un buen profesional del #marketing de contenidos http://buff.ly/1jnH6NM  En #Marbella, consúltanos @AsesMedia www.asesmedia.com 

Rescooped by Cecilia Arrieta from Content Marketing and content sourcing
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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Content marketing | Scoop.it
“ In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.”
Via Olivier Delannoy
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Rescooped by Cecilia Arrieta from Content marketing for b2b
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Content Marketing Tools: The Ultimate List - Curata Blog

Content Marketing Tools: The Ultimate List - Curata Blog | Content marketing | Scoop.it

Via Monique Walhof
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What is Content Marketing?

“ Content marketing in 3 acts, 27 cases, 8 sequences & 40 slides. More? http://www.scoop.it/t/contentmarketingobservatory”;
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15 Herramientas para hacer un contenido excelente

15 Herramientas para hacer un contenido excelente | Content marketing | Scoop.it
“ Cómo hacer un contenido bueno en poco tiempo es un reto que puedes superar si usas las herramientas adecuadas. Aquí te presentamos 15 de ellas.”
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Rescooped by Cecilia Arrieta from Content Curation
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Fabián Herrera – Cómo ser un Curador de Contenidos y hacer Marketing de Contenido Eficaz (II)

Fabián Herrera – Cómo ser un Curador de Contenidos y hacer Marketing de Contenido Eficaz (II) | Content marketing | Scoop.it

Via Jose Carbonell
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Rescooped by Cecilia Arrieta from Comunicación y Redes Sociales (SMO)
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Qué es el lean content : Marketing de contenidos low-cost

Qué es el lean content : Marketing de contenidos low-cost | Content marketing | Scoop.it

Via Carlos Bisbal, Fai Marbella Marketing
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Rescooped by Cecilia Arrieta from Wepyirang
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25 Content Marketing Tools for Curation, Creation, Promotion & Distribution [Infographic]

25 Content Marketing Tools for Curation, Creation, Promotion & Distribution [Infographic] | Content marketing | Scoop.it
“ A growing number of companies recognize the importance of original content for their marketing.”
Via Jimun Gimm
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Rescooped by Cecilia Arrieta from #redes sociales y más
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La fórmula secreta del contenido para tus redes sociales. Infografía.

La fórmula secreta del contenido para tus redes sociales. Infografía. | Content marketing | Scoop.it
“ ¿Por qué es tan importante introducir en las redes sociales buen contenido? ¿Qué tipos de contenido funcionan y por qué?”
Via Juana María Padilla
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Rescooped by Cecilia Arrieta from Content Marketing
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Content Marketing Tools: The Ultimate List - Curata Blog

Content Marketing Tools: The Ultimate List - Curata Blog | Content marketing | Scoop.it

Via Erika Heald
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Top Content Marketing Priorities | Social Media Today

Top Content Marketing Priorities | Social Media Today | Content marketing | Scoop.it
“Many different components go into creating a top-notch content marketing strategy. With this in mind, it’s important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata's third annual study, surveyed over 500 marketers on their current and upcoming content strategy tactics.”
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Rescooped by Cecilia Arrieta from Social Content Curation Library
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The ABCs of Content Marketing: A Glossary of Terms

The ABCs of Content Marketing: A Glossary of Terms | Content marketing | Scoop.it
“ Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.”
Via Gregg Breward, Lee Tonitto
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