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4 Takeaways From the Iconic 'Got Milk?' Ad Campaign

4 Takeaways From the Iconic 'Got Milk?' Ad Campaign | Content Marketing | Scoop.it
It's no accident the Got Milk? campaign lasted nearly 20 years. Here's what every marketer needs to know about why it was so successful.
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Newsjacking

Newsjacking | Content Marketing | Scoop.it
Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
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9 Business Benefits Of Blogging For Lead Generation | Blog Marketing

9 Business Benefits Of Blogging For Lead Generation | Blog Marketing | Content Marketing | Scoop.it
Creative blogging opened up floodgates to high quality traffic & leads for our clients. Start business blogging to make your company “Stand-Out” online.

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How To Blog 7 Content Marketing Tips

http://learnhowtoblog.com.au/how-to-blog-7-content-marketing-tips/ How To Blog with 7 Content Marketing Tips. With Sean Rasmussen - Aussie full time blogger ...
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14 Tools To Help You Add Images For Your Social Media Posts

14 Tools To Help You Add Images For Your Social Media Posts | Content Marketing | Scoop.it
You really have no excuse to post a big block of text--and face it no one is going to click on it. Here's how to make your social media posts more...
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Newsjacking

Newsjacking | Content Marketing | Scoop.it
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. […]
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4 secrets of a successful digital content strategy

4 secrets of a successful digital content strategy | Content Marketing | Scoop.it

Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.

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jaynalocke's curator insight, April 30, 2013 11:17 AM

I would modify this opening statement to say, "The magic of content marketing isn't only in the substance; you must combine substance with strategy." Otherwise, I'm in agreement with the author.