Content Marketing
112 views | +0 today
Follow
 
Rescooped by Bruce McDuffee from Lean content marketing
onto Content Marketing
Scoop.it!

13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Content Marketing | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
Bruce McDuffee's insight:

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

more...
Caroline Price's comment, July 16, 2013 5:56 AM
Draw pictures!
ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Your new post is loading...
Your new post is loading...
Scooped by Bruce McDuffee
Scoop.it!

Educational webinar outperforms product webinars every time

Educational webinar outperforms product webinars every time | Content Marketing | Scoop.it
Educational webinar will always engage broader and deeper with the target audience. This success story by Joe Ryan, a manufacturing marketer, inspires
Bruce McDuffee's insight:
Hear it from a manufacturing marketer fighting in the trenches of marketing at Precision Digital Corporation each and every day. Joe Ryan shares his story about how educational webinars worked to increase engagement and, he shares how product webinars fit in the mix.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Agile marketing is very close to agile manufacturing

Agile marketing is very close to agile manufacturing | Content Marketing | Scoop.it
Manufacturing marketers are set to take advantage of agile marketing - walk over to your production team and ask them about agile, kanban, lean, etc.
Bruce McDuffee's insight:
Manufacturing marketers, it's right down the hall.
more...
No comment yet.
Suggested by Richard Boss
Scoop.it!

Over 100 B2B Content Marketing Statistics for 2014

Over 100 B2B Content Marketing Statistics for 2014 | Content Marketing | Scoop.it

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How Content Marketing Can Help Small Business - Business 2 Community

How Content Marketing Can Help Small Business - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
How Content Marketing Can Help Small Business
Business 2 Community
Smaller businesses may think of content marketing as something that is only for large companies who enjoy the resources to employ social media staff.
Bruce McDuffee's insight:

Content marketing is also the most economical or best bang for the buck marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com

Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com | Content Marketing | Scoop.it
Content marketing in South Africa: Don't let your business miss an opportunity Bizcommunity.com For many businesses in South Africa, effective content marketing offers exceptional return on investment, and in many sectors, it offers a real...
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

6 Things Your Boss Wants To Know About Content Marketing

6 Things Your Boss Wants To Know About Content Marketing | Content Marketing | Scoop.it
You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss. Maybe he prefers to stick to what he knows and what has…

Via Thomas Faltin
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers

Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers | Content Marketing | Scoop.it
Most of us know when we see a poor design. We've all seen a poorly designed full page ad, web page, business card, trade show booth, etc. Most of us,
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword

Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword | Content Marketing | Scoop.it
Seven Steps to Effectively Manage an Outsourced Content Marketing Team The Content Standard by Skyword According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing,...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

10 Things Successful Content Marketers Do - Business 2 Community

10 Things Successful Content Marketers Do - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community 10 Things Successful Content Marketers Do Business 2 Community If there's anything I've learned in my years with Resonan 10 Things Successful Content Marketers Do image 1113 101413 gs1113 ce, it's that what makes a good — even...
more...
No comment yet.
Rescooped by Bruce McDuffee from My reading list
Scoop.it!

Community curation, by Joe Wikert

Community curation, by Joe Wikert | Content Marketing | Scoop.it
With paywalls coming back in style readers are discovering more brands are clamping down on content access. Whether it’s accomplished through metering or subscriber-only access, a day doesn’t go...

Via Robbert Hoeffnagel
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community

Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community | Content Marketing | Scoop.it
Understanding Strategic Marketing and What It Can Do for Your Business Business 2 Community Creating the right strategic marketing plan for your business involves performing an annual comprehensive review of markets and opportunities, then making...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

The Hidden Value of Influencers in B2B Content Marketing

The Hidden Value of Influencers in B2B Content Marketing | Content Marketing | Scoop.it
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face (The Hidden Value of Influencers in B2B Content Marketing (via @toprank)
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription)

34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Insane Honesty in Manufacturing Marketing - yes it works

Insane Honesty in Manufacturing Marketing - yes it works | Content Marketing | Scoop.it
Doug Kessler shares his passion about insane honesty in manufacturing marketing. Helps marketers focus and helps them to be authentic in their business
Bruce McDuffee's insight:
Listen to Doug Kessler share his interesting and (one hilarious) cases around Insane Honesty as a marketing strategy or tactic with a manufacturers slant. via Manufacturing Marketing Institute on the Manufacturing Marketing Matters podcast
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends | Content Marketing | Scoop.it
4 Basics of Brand Publishing and 40+ Tools to Get it Done
Small Business Trends
The new fancy word for syndication is curation — and the while the “how” is different today, the net result is not.
Bruce McDuffee's insight:

A lot of good resources listed here.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Marketing Is 88 Percent Less Effective Than Public Relations

Content Marketing Is 88 Percent Less Effective Than Public Relations | Content Marketing | Scoop.it
Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle....
Bruce McDuffee's insight:

Looking at content marketing from a different vantage, but mostly supporting what we already know.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series)

Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series) | Content Marketing | Scoop.it
Part 1 - Marketing Automation - Is it worth the investment for a manufacturing company? According to a recent article by Capterra , there are 211 differ
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

B2B Content Marketing That Drives Results

B2B Content Marketing That Drives Results | Content Marketing | Scoop.it
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marke…

Via Thomas Faltin
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

5 Reasons Content Marketing Isn't Effective - Business 2 Community

5 Reasons Content Marketing Isn't Effective - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
5 Reasons Content Marketing Isn't Effective
Business 2 Community
Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year.

Via Thomas Faltin
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog)

How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog) | Content Marketing | Scoop.it
How to Develop an Internal and External Content Marketing Staff
The Content Standard by Skyword (blog)
As your business grows, so do your marketing needs.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community

7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community | Content Marketing | Scoop.it
7 Questions to Ask When You Create a B2B Content Marketing Strategy
Business 2 Community
However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

It's not all about you. Why content curation matters.

It's not all about you. Why content curation matters. | Content Marketing | Scoop.it
By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Curation Primer | Communities and Collaboration

Content Curation Primer | Communities and Collaboration | Content Marketing | Scoop.it
Content Curation Primer | Communities and Collaboration http://t.co/NcUDvTQbFx
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription)

Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) Five Steps to Effective and Affordable Small Business Content Marketing MarketingProfs.com (subscription) At this point, enough businesses have found success with content marketing for it to merit serious...
Bruce McDuffee's insight:

Good thoughts about content marketing for the small one man and a dog type business.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community

Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
Content Marketing: Can It Be Done In Your Spare Time?
Business 2 Community
There's a lot of talk these days about Content, Content Marketing and Content Strategy, isn't there?
more...
No comment yet.