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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Content Marketing | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
Bruce McDuffee's insight:

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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Caroline Price's comment, July 16, 2013 5:56 AM
Draw pictures!
ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

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Content Marketing Is 88 Percent Less Effective Than Public Relations

Content Marketing Is 88 Percent Less Effective Than Public Relations | Content Marketing | Scoop.it
Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle....
Bruce McDuffee's insight:

Looking at content marketing from a different vantage, but mostly supporting what we already know.

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Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series)

Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series) | Content Marketing | Scoop.it
Part 1 - Marketing Automation - Is it worth the investment for a manufacturing company? According to a recent article by Capterra , there are 211 differ
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B2B Content Marketing That Drives Results

B2B Content Marketing That Drives Results | Content Marketing | Scoop.it
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marke…

Via Thomas Faltin
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5 Reasons Content Marketing Isn't Effective - Business 2 Community

5 Reasons Content Marketing Isn't Effective - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
5 Reasons Content Marketing Isn't Effective
Business 2 Community
Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year.

Via Thomas Faltin
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How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog)

How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog) | Content Marketing | Scoop.it
How to Develop an Internal and External Content Marketing Staff
The Content Standard by Skyword (blog)
As your business grows, so do your marketing needs.
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7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community

7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community | Content Marketing | Scoop.it
7 Questions to Ask When You Create a B2B Content Marketing Strategy
Business 2 Community
However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics.
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It's not all about you. Why content curation matters.

It's not all about you. Why content curation matters. | Content Marketing | Scoop.it
By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.
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Content Curation Primer | Communities and Collaboration

Content Curation Primer | Communities and Collaboration | Content Marketing | Scoop.it
Content Curation Primer | Communities and Collaboration http://t.co/NcUDvTQbFx
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Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription)

Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) Five Steps to Effective and Affordable Small Business Content Marketing MarketingProfs.com (subscription) At this point, enough businesses have found success with content marketing for it to merit serious...
Bruce McDuffee's insight:

Good thoughts about content marketing for the small one man and a dog type business.

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Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community

Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
Content Marketing: Can It Be Done In Your Spare Time?
Business 2 Community
There's a lot of talk these days about Content, Content Marketing and Content Strategy, isn't there?
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Content Marketing for Business Services: Data That Proves Emotion Trumps Reason | Kapost Content Marketeer

Content Marketing for Business Services: Data That Proves Emotion Trumps Reason | Kapost Content Marketeer | Content Marketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Thomas Faltin
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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Content Marketing | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. 


Via Stefano Principato, massimo facchinetti
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Marc Kneepkens's curator insight, April 2, 8:39 PM

Great list of just about everything you can do to get the word out. Any others?

maja's curator insight, April 3, 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 3:37 AM

A laundry list of everything you could ever do in content marketing

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5 Steps to Repurposing Killer Online Content from a Webinar - Business 2 Community

5 Steps to Repurposing Killer Online Content from a Webinar - Business 2 Community | Content Marketing | Scoop.it
Bruce McDuffee's insight:
Good ideas about scaling content or repurposing if you prefer.
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Angela Heath's curator insight, March 7, 9:40 AM

Repurposing is an art form that every content marketer MUST master.

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How Content Marketing Can Help Small Business - Business 2 Community

How Content Marketing Can Help Small Business - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
How Content Marketing Can Help Small Business
Business 2 Community
Smaller businesses may think of content marketing as something that is only for large companies who enjoy the resources to employ social media staff.
Bruce McDuffee's insight:

Content marketing is also the most economical or best bang for the buck marketing.

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Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com

Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com | Content Marketing | Scoop.it
Content marketing in South Africa: Don't let your business miss an opportunity Bizcommunity.com For many businesses in South Africa, effective content marketing offers exceptional return on investment, and in many sectors, it offers a real...
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6 Things Your Boss Wants To Know About Content Marketing

6 Things Your Boss Wants To Know About Content Marketing | Content Marketing | Scoop.it
You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss. Maybe he prefers to stick to what he knows and what has…

Via Thomas Faltin
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Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers

Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers | Content Marketing | Scoop.it
Most of us know when we see a poor design. We've all seen a poorly designed full page ad, web page, business card, trade show booth, etc. Most of us,
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Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword

Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword | Content Marketing | Scoop.it
Seven Steps to Effectively Manage an Outsourced Content Marketing Team The Content Standard by Skyword According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing,...
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10 Things Successful Content Marketers Do - Business 2 Community

10 Things Successful Content Marketers Do - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community 10 Things Successful Content Marketers Do Business 2 Community If there's anything I've learned in my years with Resonan 10 Things Successful Content Marketers Do image 1113 101413 gs1113 ce, it's that what makes a good — even...
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Community curation, by Joe Wikert

Community curation, by Joe Wikert | Content Marketing | Scoop.it
With paywalls coming back in style readers are discovering more brands are clamping down on content access. Whether it’s accomplished through metering or subscriber-only access, a day doesn’t go...

Via Robbert Hoeffnagel
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Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community

Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community | Content Marketing | Scoop.it
Understanding Strategic Marketing and What It Can Do for Your Business Business 2 Community Creating the right strategic marketing plan for your business involves performing an annual comprehensive review of markets and opportunities, then making...
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The Hidden Value of Influencers in B2B Content Marketing

The Hidden Value of Influencers in B2B Content Marketing | Content Marketing | Scoop.it
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face (The Hidden Value of Influencers in B2B Content Marketing (via @toprank)
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34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription)

34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
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29 Signs Your Business Is Not Ready For Content Marketing - Business 2 Community

29 Signs Your Business Is Not Ready For Content Marketing - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
29 Signs Your Business Is Not Ready For Content Marketing
Business 2 Community
How do you know your business is ready for content marketing?
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Content Marketing Without Being Pushy: @HeidiCohen's 5 Tips

Content Marketing Without Being Pushy: @HeidiCohen's 5 Tips | Content Marketing | Scoop.it
Is your content too promotional? Here's how to create content marketing without being pushy. Includes 5 tips to support content marketing sales conversion

Via Frank Delmelle, massimo facchinetti
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