Business 2 Community 5 Reasons Content Marketing Isn't Effective Business 2 Community Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year.
By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.
MarketingProfs.com (subscription) Five Steps to Effective and Affordable Small Business Content Marketing MarketingProfs.com (subscription) At this point, enough businesses have found success with content marketing for it to merit serious...
Bruce McDuffee's insight:
Good thoughts about content marketing for the small one man and a dog type business.
Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status.
Business 2 Community How Content Marketing Can Help Small Business Business 2 Community Smaller businesses may think of content marketing as something that is only for large companies who enjoy the resources to employ social media staff.
Bruce McDuffee's insight:
Content marketing is also the most economical or best bang for the buck marketing.
Content marketing in South Africa: Don't let your business miss an opportunity Bizcommunity.com For many businesses in South Africa, effective content marketing offers exceptional return on investment, and in many sectors, it offers a real...
Seven Steps to Effectively Manage an Outsourced Content Marketing Team The Content Standard by Skyword According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing,...
Business 2 Community 10 Things Successful Content Marketers Do Business 2 Community If there's anything I've learned in my years with Resonan 10 Things Successful Content Marketers Do image 1113 101413 gs1113 ce, it's that what makes a good — even...
Understanding Strategic Marketing and What It Can Do for Your Business Business 2 Community Creating the right strategic marketing plan for your business involves performing an annual comprehensive review of markets and opportunities, then making...
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face (The Hidden Value of Influencers in B2B Content Marketing (via @toprank)
MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.