Content Marketing
Follow
Find
107 views | +0 today
 
Rescooped by Bruce McDuffee from Lean Content Marketing
onto Content Marketing
Scoop.it!

How to Find Free Images With Google's Advanced Image Search

How to Find Free Images With Google's Advanced Image Search | Content Marketing | Scoop.it
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.

Via Simply Friday, Ally Greer
Bruce McDuffee's insight:

Great idea for bloggers, especially commercial bloggers.

more...
Fast Moving Targets's comment, September 10, 2013 11:04 AM
Verstandig om te gebruiken. Een fout is snel gemaakt. En dan duur.
Asparikrishna Prasad's curator insight, October 29, 2013 5:40 AM

Lean is about optimization of all the processes in any value stream.

It is about avoiding waste and reducing cost while increase value for the enduser. It is also about reducing cost.

4twenty2's curator insight, November 4, 2013 8:08 AM

Useful instructions here.  I have personally spent hours in google images trying  to find a picture for my blog, only to find that every one I choose has a fee attached.  Adding pictures to text makes it more compelling and enchances every "story"

Your new post is loading...
Your new post is loading...
Scooped by Bruce McDuffee
Scoop.it!

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends | Content Marketing | Scoop.it
4 Basics of Brand Publishing and 40+ Tools to Get it Done
Small Business Trends
The new fancy word for syndication is curation — and the while the “how” is different today, the net result is not.
Bruce McDuffee's insight:

A lot of good resources listed here.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Marketing Is 88 Percent Less Effective Than Public Relations

Content Marketing Is 88 Percent Less Effective Than Public Relations | Content Marketing | Scoop.it
Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle....
Bruce McDuffee's insight:

Looking at content marketing from a different vantage, but mostly supporting what we already know.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series)

Bruce McDuffee - What Every Manufacturing Marketer Ought to Know About Marketing Automation (a 5 part series) | Content Marketing | Scoop.it
Part 1 - Marketing Automation - Is it worth the investment for a manufacturing company? According to a recent article by Capterra , there are 211 differ
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

B2B Content Marketing That Drives Results

B2B Content Marketing That Drives Results | Content Marketing | Scoop.it
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marke…

Via Thomas Faltin
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

5 Reasons Content Marketing Isn't Effective - Business 2 Community

5 Reasons Content Marketing Isn't Effective - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
5 Reasons Content Marketing Isn't Effective
Business 2 Community
Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year.

Via Thomas Faltin
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog)

How to Develop an Internal and External Content Marketing Staff - The Content Standard by Skyword (blog) | Content Marketing | Scoop.it
How to Develop an Internal and External Content Marketing Staff
The Content Standard by Skyword (blog)
As your business grows, so do your marketing needs.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community

7 Questions to Ask When You Create a B2B Content Marketing Strategy - Business 2 Community | Content Marketing | Scoop.it
7 Questions to Ask When You Create a B2B Content Marketing Strategy
Business 2 Community
However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

It's not all about you. Why content curation matters.

It's not all about you. Why content curation matters. | Content Marketing | Scoop.it
By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Curation Primer | Communities and Collaboration

Content Curation Primer | Communities and Collaboration | Content Marketing | Scoop.it
Content Curation Primer | Communities and Collaboration http://t.co/NcUDvTQbFx
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription)

Five Steps to Effective and Affordable Small Business Content Marketing - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) Five Steps to Effective and Affordable Small Business Content Marketing MarketingProfs.com (subscription) At this point, enough businesses have found success with content marketing for it to merit serious...
Bruce McDuffee's insight:

Good thoughts about content marketing for the small one man and a dog type business.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community

Content Marketing: Can It Be Done In Your Spare Time? - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
Content Marketing: Can It Be Done In Your Spare Time?
Business 2 Community
There's a lot of talk these days about Content, Content Marketing and Content Strategy, isn't there?
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

Content Marketing for Business Services: Data That Proves Emotion Trumps Reason | Kapost Content Marketeer

Content Marketing for Business Services: Data That Proves Emotion Trumps Reason | Kapost Content Marketeer | Content Marketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Thomas Faltin
more...
No comment yet.
Rescooped by Bruce McDuffee from Content Creation, Curation, Management
Scoop.it!

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Content Marketing | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. 


Via Stefano Principato, massimo facchinetti
more...
Marc Kneepkens's curator insight, April 2, 2014 8:39 PM

Great list of just about everything you can do to get the word out. Any others?

maja's curator insight, April 3, 2014 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 2014 3:37 AM

A laundry list of everything you could ever do in content marketing

Suggested by Richard Boss
Scoop.it!

Over 100 B2B Content Marketing Statistics for 2014

Over 100 B2B Content Marketing Statistics for 2014 | Content Marketing | Scoop.it

Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How Content Marketing Can Help Small Business - Business 2 Community

How Content Marketing Can Help Small Business - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
How Content Marketing Can Help Small Business
Business 2 Community
Smaller businesses may think of content marketing as something that is only for large companies who enjoy the resources to employ social media staff.
Bruce McDuffee's insight:

Content marketing is also the most economical or best bang for the buck marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com

Content marketing in South Africa: Don't let your business miss an opportunity - Bizcommunity.com | Content Marketing | Scoop.it
Content marketing in South Africa: Don't let your business miss an opportunity Bizcommunity.com For many businesses in South Africa, effective content marketing offers exceptional return on investment, and in many sectors, it offers a real...
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

6 Things Your Boss Wants To Know About Content Marketing

6 Things Your Boss Wants To Know About Content Marketing | Content Marketing | Scoop.it
You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss. Maybe he prefers to stick to what he knows and what has…

Via Thomas Faltin
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers

Bruce McDuffee - Do you recognize C.R.A.P.?   Creative Design is a Fundamental Skill for Marketers | Content Marketing | Scoop.it
Most of us know when we see a poor design. We've all seen a poorly designed full page ad, web page, business card, trade show booth, etc. Most of us,
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword

Seven Steps to Effectively Manage an Outsourced Content Marketing Team - The Content Standard by Skyword | Content Marketing | Scoop.it
Seven Steps to Effectively Manage an Outsourced Content Marketing Team The Content Standard by Skyword According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing,...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

10 Things Successful Content Marketers Do - Business 2 Community

10 Things Successful Content Marketers Do - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community 10 Things Successful Content Marketers Do Business 2 Community If there's anything I've learned in my years with Resonan 10 Things Successful Content Marketers Do image 1113 101413 gs1113 ce, it's that what makes a good — even...
more...
No comment yet.
Rescooped by Bruce McDuffee from My reading list
Scoop.it!

Community curation, by Joe Wikert

Community curation, by Joe Wikert | Content Marketing | Scoop.it
With paywalls coming back in style readers are discovering more brands are clamping down on content access. Whether it’s accomplished through metering or subscriber-only access, a day doesn’t go...

Via Robbert Hoeffnagel
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community

Understanding Strategic Marketing and What It Can Do for Your Business - Business 2 Community | Content Marketing | Scoop.it
Understanding Strategic Marketing and What It Can Do for Your Business Business 2 Community Creating the right strategic marketing plan for your business involves performing an annual comprehensive review of markets and opportunities, then making...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

The Hidden Value of Influencers in B2B Content Marketing

The Hidden Value of Influencers in B2B Content Marketing | Content Marketing | Scoop.it
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face (The Hidden Value of Influencers in B2B Content Marketing (via @toprank)
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription)

34% of Marketers Did Not Have a Documented Plan Last Year - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) 34% of Marketers Did Not Have a Documented Plan Last Year MarketingProfs.com (subscription) Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

29 Signs Your Business Is Not Ready For Content Marketing - Business 2 Community

29 Signs Your Business Is Not Ready For Content Marketing - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
29 Signs Your Business Is Not Ready For Content Marketing
Business 2 Community
How do you know your business is ready for content marketing?
more...
No comment yet.