Content and Social Media Marketing
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Content and Social Media Marketing
Content Marketing and Social Media Tips and Resources for Entrepreneurs and any size Business
Curated by Brett Relander
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Marketer or Scientist, Which are You? | Brett Relander

Marketer or Scientist, Which are You? | Brett Relander | Content and Social Media Marketing | Scoop.it

The ways to study your target market are endless.

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10 Must-Know Tips to Leverage Pinterest for Your Business | Social Media Today

10 Must-Know Tips to Leverage Pinterest for Your Business | Social Media Today | Content and Social Media Marketing | Scoop.it
Pinterest is a growing social network and one that should be leveraged for most small businesses. Are you one of them? Probably! In that case you better learn these 10 must-know tips before your competition leaves you in their dust.
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Go Viral Exposure's curator insight, February 26, 2014 2:37 PM

Great post by BrettRelander how to Leverage Pinterest for Your Business http://buff.ly/1gCJ9cS on #socialmediatoday. Great stuff!!! READ IT

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How to Properly Use Guest Posts for SEO | Brett Relander

How to Properly Use Guest Posts for SEO | Brett Relander | Content and Social Media Marketing | Scoop.it

Keep it in your Niche, Write for the Visitor and Don't overdo it. 

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Why digital learning is here to stay

Why digital learning is here to stay | Content and Social Media Marketing | Scoop.it

"Digital learning is coming whether people like it or not. The new standards call for it. Twenty-first century readiness requires it. Future jobs rely on it. There is no doubt that educational technology has the power to motivate kids, so why not harness that passion in the K-12 classroom? ..."

©


Via Leona Ungerer
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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Content and Social Media Marketing | Scoop.it

A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.


Via Kaye Blum
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Six Ideas to Infuse A Call to Action in Your Next Post

Six Ideas to Infuse A Call to Action in Your Next Post | Content and Social Media Marketing | Scoop.it
My friend Jennifer Kennedy gives 6 Ideas for a Call to Action in Your Next Post. Find these helpful tips here to get more readers to your post! Enjoy!
Brett Relander's insight:

Begin with the end in mind. 

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Teaching Social Media in Higher Education

Teaching Social Media in Higher Education | Content and Social Media Marketing | Scoop.it
HootSuite University's Higher Education Program provides free resources for professors to teach social media in the classroom.
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Facebook: The Ultimate Social Media Short Guide for Business

Facebook: The Ultimate Social Media Short Guide for Business | Content and Social Media Marketing | Scoop.it
When it comes to social media marketing it's hard to compete with Facebook, but there's a lot of competition out there. Leave them in the dust by .....
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SEO Strategy Now Includes Content Marketing at 45 Percent of Companies

SEO Strategy Now Includes Content Marketing at 45 Percent of Companies | Content and Social Media Marketing | Scoop.it
45 percent of all companies now integrate content marketing into their SEO strategy, which is higher than any other digital marketing focus.
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Future of Search & Content Marketing: Expand Your Mindset

Future of Search & Content Marketing: Expand Your Mindset | Content and Social Media Marketing | Scoop.it
As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event.
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SAPVoice: Is Solution Selling Dead? The 2014 Content Marketing Imperative

SAPVoice: Is Solution Selling Dead? The 2014 Content Marketing Imperative | Content and Social Media Marketing | Scoop.it
According to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to the  Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions is no longer good enough. It may even hurt us in the buying process. Why? Because our buyers [...]
Brett Relander's insight:

Why do content marketing? Because content marketing is the process of creating content that our customers actually want or need.

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Content Marketing Trends For 2014 | Brett Relander

Content Marketing Trends For 2014 | Brett Relander | Content and Social Media Marketing | Scoop.it

The first goal of all content should be to create a relationship with customers. This is best done by engaging with them in a variety of different locations, using the most effective methods possible

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5 Killer Secrets to Instantly Increase Engagement on Google Plus [infographic]

5 Killer Secrets to Instantly Increase Engagement on Google Plus [infographic] | Content and Social Media Marketing | Scoop.it

If like a lot of other small business owners you see Google Plus as just another social network and a waste of time you could be missing a trick. As the name suggests, Google Plus is owned by Google.

Marty Note
Like these 5 tips:
* Claim G+ Authorship.
* Include great images.
* Ask engaging questions.
* Use hashtags to increase search.
* Explore G+ communities & Hangouts..


Via Your Inspiration Web, Martin (Marty) Smith
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Social Media: Communicate With Your Small Business Customers | Weigh Your Mind

Social Media: Communicate With Your Small Business Customers | Weigh Your Mind | Content and Social Media Marketing | Scoop.it

Social media is an excellent tool for a small business because it allows the business to actually connect with the audience and inspire a conversation. When social media is done right, it is engaging.

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How to Build Your Social Media Strategy Like A Delicious Pizza - exploreB2B

 

Building the Perfect Strategy

Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one is composed of (sometimes) ...
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20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub

20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub | Content and Social Media Marketing | Scoop.it
The following list of quality blogging tools was created with our favorite people in mind. Our audience. Here's to your best piece of content yet!

Via massimo facchinetti
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Therese Torris's curator insight, February 19, 2014 4:07 AM

Many of the Tools cited are content curation Tools, such as Scoop.it, Zemanta and Feedburner.

Go Viral Exposure's curator insight, February 19, 2014 7:46 AM

Nice little list by #viktoriyasemyrodenko : 20 Rocking Tools for Successful Blogging on #writtent http://buff.ly/1bLdwRj #blogging

LIPC's curator insight, February 19, 2014 1:50 PM

Review for youth engagement and employment

 

 

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Tips for Using Instagram for Business - Jenn's Trends

Tips for Using Instagram for Business - Jenn's Trends | Content and Social Media Marketing | Scoop.it
While Instagram is popular for personal use and sharing selfies, there are also many ways you can use Instagram for business. Here are the top tips!
Brett Relander's insight:

Use a consistent profile photo, a recognizable name and create a good bio description.

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Six Steps to Creating Shareable Content

Six Steps to Creating Shareable Content | Content and Social Media Marketing | Scoop.it
Getting something to go viral takes much more than mere luck. Do you know the ten traits that companies can bake into their marketing content to leverage the psychology of sharing?
Brett Relander's insight:

Determine your goals. know your audience and articulate your brand values. 

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Content and Social Media Marketing | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis, Readz
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Jim Green's curator insight, February 5, 2014 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 2014 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 2014 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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5 Social Media Profile Optimization Tips for Brands

5 Social Media Profile Optimization Tips for Brands | Content and Social Media Marketing | Scoop.it
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile a visibility boost, whether it's Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.
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Develop Your Content Marketing Strategy With Old-School Methods

Develop Your Content Marketing Strategy With Old-School Methods | Content and Social Media Marketing | Scoop.it
You’re not just selling your service or product to the client--you’re starting a conversation with your audience and earning their trust. If you’re not a student of advertising history, you might n...
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Should Public Relations Claim Control of Content Marketing? - Business 2 Community

Should Public Relations Claim Control of Content Marketing? - Business 2 Community | Content and Social Media Marketing | Scoop.it
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How to Prepare Your Content Marketing for a Global Audience

How to Prepare Your Content Marketing for a Global Audience | Content and Social Media Marketing | Scoop.it
Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it. In fact, 96 percent of the world’s consumers do not live in the United States.

Via Brian Yanish - MarketingHits.com
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7 Content Marketing Tips For Getting Out From Under Penguin | IMSoup

7 Content Marketing Tips For Getting Out From Under Penguin | IMSoup | Content and Social Media Marketing | Scoop.it
Here are some content marketing tips to help repair your site, improve your content, and hopefully regain a good chunk of the traffic you are used to getting.
Brett Relander's insight:

Create Valuable Resources That People Will Want To Link To.

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