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Content Marketing Common Mistakes You Should Avoid! - Business 2 Community

Content Marketing Common Mistakes You Should Avoid! - Business 2 Community | Content Marketing | Scoop.it
Content Marketing Common Mistakes You Should Avoid!
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Rescooped by bob salerno from The MarTech Digest
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BtoB Blog: How content curation can benefit your blogs | #TheMarketingAutomationAlert

BtoB Blog: How content curation can benefit your blogs | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

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Bruce Clay did an SEO test on three varieties of curated content:

1. Curated links with auto-generated summaries.

2. Curated links with 200+ word annotations written by the human curator, referred to from here on as editorialized curation.

3. An excerpt of the original traditional post and curated links with editorialized curation."

 

"Our conclusion is that when content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings. The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post."

 

In order for curated content to enhance your site's SEO, you should follow these best practices:

1. Text should be unique on the Web.

2. Sources linked to should be of high quality.

3. Add value to the collection, for instance through story-telling, new perspective or commentary

 

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marketingIO's curator insight, October 14, 2013 9:46 PM

Obviously I'm a big believer in content curation, as it brings value to the target audience by collecting the most pertinent pieces of content written each day relating to your area of expertise. And if done with SEO in mind, it can be quite effective.