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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Content marketing | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow.

 

Kellogg writes:

"[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work."...


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Jeff Domansky's curator insight, September 1, 2014 2:55 AM

Looking in behind the science and psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

Manya Arond-Thomas's curator insight, September 1, 2014 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

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Sources and Tags: Dennis O'Connor's Curating Secrets

Sources and Tags: Dennis O'Connor's Curating Secrets | Content marketing | Scoop.it

There's no question that Dennis O'Connor has found much success on Scoop.it. It wasn't all coincidental, though. Dennis shared with us two of his best curation secrets and tricks:

 

1. Develop multiple sources for your topics
It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.

 

2. Tag your posts
Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.

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Rhys Williams's curator insight, March 9, 12:05 PM

This picture here gave me some insight onto what was going on within the article.

Brad Upton's curator insight, March 9, 12:10 PM

I liked this article because it deals digital information fluency.

Marianne Hart's curator insight, April 12, 9:00 PM

Good graphic for Ss research too!

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6 Ways to Improve Your Facebook Page Results |

6 Ways to Improve Your Facebook Page Results | | Content marketing | Scoop.it
Are your Facebook posts optimized? In this article you'll discover 6 ways to optimize your Facebook posting tactics.

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10 Tools to Generate Website Content Ideas

10 Tools to Generate Website Content Ideas | Content marketing | Scoop.it

Below are some of the top tools that can help you come up with new content ideas for your blog or website. As you can see, the tools are broken up into two sections.


The first sections lists tools that are specifically created to help you generate content ideas. The second lists different online platforms you can get creative with to come up with some ideas on your own....


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LuAnn Braley's curator insight, February 10, 9:06 AM

Every blogger I know is looking for web content!

Angela Kowalski Katterhagen's curator insight, February 10, 10:16 AM

I save articles and links I want to review or explore further and start my week with a creative spin.  This article will trigger a brainstorm session to help you break through writer's block--and will remain in my Monday Morning Coffee file!   

What's  in your Monday Morning file?

 

Janet Vasil's curator insight, February 17, 2:21 PM

 

Stuck for content ideas?  Here are tools to find ideas for your website, blog, videos, social posts, etc. And don't forget to find ways to re-purpose and share the same piece of content multiple ways for extra oomph!

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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | Content marketing | Scoop.it

Across the six-month period of this analysis, we found that some post types did perform better than others. 

-  Lists and why-posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. 

-  What-posts were the riskiest format, showing a high variance of 13.45%

-  Further analysis of the six-month period revealed:Lists narrowly claimed the most social traction at 22.45%

-  Why-posts earned 22.32% of social traction.

-  Videos drew 18.94% of total shares and performed well in Q4.

-  How-to articles earned 18.42% of shares.

-  What-posts had the lowest social traction, earning 17.88% of total shares....


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Nedko Aldev's curator insight, February 3, 3:07 AM

add your insight...

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Sallie Burnett's curator insight, February 3, 9:27 AM

These stats give helpful insights into the type of content is popular on social media. As with any research, it gives you a benchmark to compare what your readers like and share.

 

Mike Allen's curator insight, February 4, 11:13 AM

Some great research into what works... now why?

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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content marketing | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…

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OXY GREY's curator insight, January 28, 6:33 AM

good read !

Mary Romero's curator insight, January 28, 3:36 PM

Get with the times!

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Six Attributes of Viral Content (With a Case Study Example)

Six Attributes of Viral Content (With a Case Study Example) | Content marketing | Scoop.it
When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly)…

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jose antonio gabelas's curator insight, January 19, 8:31 AM

AÑADA su visión ...

Marco Favero's curator insight, January 19, 10:53 AM

aggiungi la tua intuizione ...

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Content marketing | Scoop.it
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into…

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Marco Favero's curator insight, December 20, 2014 5:54 PM

aggiungi la tua intuizione ...

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What's the Magic Behind the Social Success of Disney?

What's the Magic Behind the Social Success of Disney? | Content marketing | Scoop.it
Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different.

 

To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.


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Sam Hassan's curator insight, March 5, 8:24 PM

I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out

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Social Media Strategy Template

Social Media Strategy Template | Content marketing | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | Content marketing | Scoop.it

The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?


Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....


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Jeff Domansky's curator insight, December 7, 2014 11:09 AM

Facebook can add huge impact to your marketing results when it's done right. Great lessons.

Simon Turkin's curator insight, December 7, 2014 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 2014 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

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How to Incorporate Customer Storytelling in Your Business

How to Incorporate Customer Storytelling in Your Business | Content marketing | Scoop.it

...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.

 

While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.

 

How to Execute in the Content of People (CoP)

 

Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....


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Jeff Domansky's curator insight, November 16, 2014 1:51 AM

Customer storytelling is entering its golden age. Are you ready?

Ethan E Rix's curator insight, November 17, 2014 8:06 PM

When it comes to new media, Consumers have an unwieldy ability to choose the content they view, and have the option to avoid interruptions from their content. In the relationship between the marketer and the consumer the one way communications used in the past have been replaced with a conversation over social media. Consumers can give feedback and opinion to the service and the internet acts as a central hub to collect this information to be a powerful driver of business.


The way to be heard in business today is through the art of storytelling. Effective storytelling surrounded around the consumer acts as a powerful tool to connect them to the brand. The potential lies in giving the consumer the power to define the brand rather than trying to achieve this brands must be ready to be flexible and follow these tips; Emphasize Customer Service, be ready for products to transform radically, and share or encourage the stories of customers.


What this speaks to me is that you cannot think of marketing anymore as a certain formula. The most resonate communications I can think of are the businesses that take a risk and let a little more personality sneak out then their competitors. Sure, the product or service has to be connected back in some way, but it has to be in a unique way. Look to your core competencies and see what really makes you different than the rest. Let your consumers define who you are and just try to influence the conversation to boost the pros and resolve the conflicts. Just like any other relationship!

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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Content marketing | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
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Chuck Taylor's curator insight, November 18, 2014 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 2014 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Nedko Aldev's curator insight, March 5, 4:14 AM

 

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Timeline of the far future - Infographic

Timeline of the far future - Infographic | Content marketing | Scoop.it
What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

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Benjamin Labarthe-Piol's insight:

Funny

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Laurent Grimbert's curator insight, November 10, 2014 4:34 AM

Life moves pretty fast, so you should stop and enjoy it once in a while, especially if you read this and discover what futur will be for humanity and Earth !!!

Patrick Frison Roche's curator insight, November 10, 2014 6:00 AM

* WHAT WE READ *

 

Luc E. Morisset's curator insight, November 14, 2014 10:19 AM

Until earth dies, it leaves us plenty of time to do what matters most…

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4 Key Metrics for Measuring Social Media Success

4 Key Metrics for Measuring Social Media Success | Content marketing | Scoop.it
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you empl…

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Neil Ferree's curator insight, February 15, 2:54 PM

Leads and Conversions


The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.


Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.


At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.

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Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds

Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds | Content marketing | Scoop.it
Jumping onto Facebook is easy . . . Developing a strategy to reach your goals using Facebook (or any other social network) is hard. And what if Facebook isn’t the right social network for your busi…

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Zool Digital's curator insight, February 12, 5:26 AM

A great simple to follow structure to get your social media strategy started.

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What is Content Curation? Videos by Experts

What is Content Curation? Videos by Experts | Content marketing | Scoop.it

There is not one way to curate or define curation. That's why the practice evades so many people.

 

SlideBatch asked 11 thought leaders to weigh on the topic. Each has a different thing to say. 

 

Joe Pulizzi, for example, believes that you should curate your own content instead of others'. And Tom Webster advises against a curation-centric attitude towards content marketing. 

 

I think the most important lesson of all is that you have to do what works for you, your brand, and your audience. The way I curate is very different from what @Martin (Marty) Smith or @Brian Yanish - MarketingHits.com (to name a few excellent peers) do. But at the end of the day, our audiences stick to us because we care about delivering useful and educational info in a way that makes sense to them.

 

Excellent overview!

 

Watch it at https://www.slidebatch.com/what-is-content-curation

 

-------------------------

 

Cendrine Marrouat 


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Brian Yanish - MarketingHits.com's curator insight, February 2, 10:52 PM

Thanks for sharing and the mention  [url=/u/39407 x-already-notified=1]Cendrine Marrouat - www.socialmediaslant.com[/url]


As I posted on G+

That’s the great thing about content curation, there’s not really a right or wrong way, it all depends on what you’re trying to achieve.  How boring would the Internet be if we all did the same thing, wrote the same articles about the same stuff, and never shared each other’s talents.


For myself content curation is more about self education and trying to keep up with the topics I’m interested in and the ever-changing internet because that's what I do for a living and I just happen to share some of what I find. I also listen to every tedtalk on Ted.com lol. Some would call all this stuff useless information, I call it random education, which many of our schools are lacking.

I get asked do I read everything I share, the answer is no, I listen to a lot of it while I work using a great site and app calledhttp://soundgecko.com 

To be honest, I probably read or listen to about 80% because sometimes all I’m interested in, is the article’s images and inspiration they bring.

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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Content marketing | Scoop.it
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 B…

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50 Content Marketing Blogs to Read and Follow

50 Content Marketing Blogs to Read and Follow | Content marketing | Scoop.it

Content marketing is all the rage at the moment. Whether you're a small business manager, a large company CEO, or a freelance designer, content marketing is something you should be aware of and able to leverage. Getting it right can be tricky though, so you need to read up.

 

Fortunately, there are tons of great resources out there on this very topic. Here are fifty of our favorites....


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Jeff Domansky's curator insight, January 22, 3:12 AM

This is a masterful collection of content marketing blogs you should follow.

John Norman's curator insight, January 22, 2:44 PM

50 sounds a lot of blog reading. However number you actually engage in the key point to remember is to find discussions that are relevant to you or your business and read the original contribution and all following contributions before adding anything. Make sure you focus on adding quality rather than quantity. I suggest you create a log to record your activities so you can follow up in week or so.

Helen Richards's curator insight, January 23, 2:12 AM

Thank you!

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How to Create Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone | Content marketing | Scoop.it

Are you using video to promote your brand?

 

Do you want to create videos without having costly equipment?

 

XIf you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.

 

In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone....


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Jeff Domansky's curator insight, January 10, 10:49 AM

Here's how to make quick n easy videos on your smartphone.

Colin Perry's curator insight, January 11, 5:51 PM

 Thought you would find this article of interest- vital for promoting the brand #businesscoaching

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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Content marketing | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!

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Carl Messenger-Lehmann's curator insight, December 23, 2014 10:51 PM

We think landing pages are absolutely critical to your business success....

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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | Content marketing | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


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Jeff Domansky's curator insight, December 11, 2014 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 2014 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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6 Secrets to Content Marketing Strategy Success

6 Secrets to Content Marketing Strategy Success | Content marketing | Scoop.it
Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi…

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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | Content marketing | Scoop.it

Do you want to understand your social media return-on-investment (ROI)?

 

Are you tracking the customer journey in Google Analytics?

 

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....


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Jeff Domansky's curator insight, December 4, 2014 10:40 AM

Good overview of social media ROI and basic ways to track it.

Smith_Lin's curator insight, December 10, 2014 3:21 AM

Could be useful for marketing

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Prezentt - Share your slides & content seamlessly

Prezentt - Share your slides & content seamlessly | Content marketing | Scoop.it

Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.


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Useful

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Jeff Domansky's curator insight, November 16, 2014 11:05 AM

Interesting presentation app, worth a look.

Roberta Bano's curator insight, November 17, 2014 6:07 AM

beautiful presentations, also interactive

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Going Viral: What Types Of Content Are The Most Shareable?

Going Viral: What Types Of Content Are The Most Shareable? | Content marketing | Scoop.it
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campa…

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Marco Favero's curator insight, November 19, 2014 8:45 AM

aggiungi la tua intuizione ...