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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Content marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Benjamin Labarthe-Piol's insight:

Not so surprising but still a good summary

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Rachel Turner Dool's curator insight, October 26, 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Content marketing | Scoop.it
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into…

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Marco Favero's curator insight, December 20, 5:54 PM

aggiungi la tua intuizione ...

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What's the Magic Behind the Social Success of Disney?

What's the Magic Behind the Social Success of Disney? | Content marketing | Scoop.it
Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different.

 

To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.


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Social Media Strategy Template

Social Media Strategy Template | Content marketing | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | Content marketing | Scoop.it

The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?


Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 7, 11:09 AM

Facebook can add huge impact to your marketing results when it's done right. Great lessons.

Simon Turkin's curator insight, December 7, 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

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How to Incorporate Customer Storytelling in Your Business

How to Incorporate Customer Storytelling in Your Business | Content marketing | Scoop.it

...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.

 

While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.

 

How to Execute in the Content of People (CoP)

 

Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....


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Jeff Domansky's curator insight, November 16, 1:51 AM

Customer storytelling is entering its golden age. Are you ready?

Ethan E Rix's curator insight, November 17, 8:06 PM

When it comes to new media, Consumers have an unwieldy ability to choose the content they view, and have the option to avoid interruptions from their content. In the relationship between the marketer and the consumer the one way communications used in the past have been replaced with a conversation over social media. Consumers can give feedback and opinion to the service and the internet acts as a central hub to collect this information to be a powerful driver of business.


The way to be heard in business today is through the art of storytelling. Effective storytelling surrounded around the consumer acts as a powerful tool to connect them to the brand. The potential lies in giving the consumer the power to define the brand rather than trying to achieve this brands must be ready to be flexible and follow these tips; Emphasize Customer Service, be ready for products to transform radically, and share or encourage the stories of customers.


What this speaks to me is that you cannot think of marketing anymore as a certain formula. The most resonate communications I can think of are the businesses that take a risk and let a little more personality sneak out then their competitors. Sure, the product or service has to be connected back in some way, but it has to be in a unique way. Look to your core competencies and see what really makes you different than the rest. Let your consumers define who you are and just try to influence the conversation to boost the pros and resolve the conflicts. Just like any other relationship!

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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Content marketing | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
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Paul Mendelsohn's curator insight, November 18, 9:18 AM

Interested in getting more involved in social media, but don't know where to start? Here is a great "101" level Infographic that gives you the basics of how, when, why to post, as well as other tips on growing your audience.

Chuck Taylor's curator insight, November 18, 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

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Timeline of the far future - Infographic

Timeline of the far future - Infographic | Content marketing | Scoop.it
What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

Via Ana Cristina Pratas
Benjamin Labarthe-Piol's insight:

Funny

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Laurent Grimbert's curator insight, November 10, 4:34 AM

Life moves pretty fast, so you should stop and enjoy it once in a while, especially if you read this and discover what futur will be for humanity and Earth !!!

Patrick Frison Roche's curator insight, November 10, 6:00 AM

* WHAT WE READ *

 

Luc E. Morisset's curator insight, November 14, 10:19 AM

Until earth dies, it leaves us plenty of time to do what matters most…

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5 Video Apps to Boost Your Social Media Reach

5 Video Apps to Boost Your Social Media Reach | Content marketing | Scoop.it

Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?

 

Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc…

 

However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing.

 

In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....


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Club de la Presse Bordeaux's curator insight, November 5, 2:25 AM

ajouter Votre Point de Vue ...

Anelise Dahlstrøm Severinsen's curator insight, November 5, 6:36 AM

Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse.

Dwight Holcomb's curator insight, November 5, 11:17 AM

Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Content marketing | Scoop.it
Landing Pages for Content Marketing

Via Guillaume Decugis
Benjamin Labarthe-Piol's insight:

Critical topic

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Marco Favero's curator insight, November 2, 5:43 PM

aggiungi la tua intuizione ...

ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Absolute Beginner's Guide to Social Media Marketing

Absolute Beginner's Guide to Social Media Marketing | Content marketing | Scoop.it

You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.

 

Take a deep breath. I have just the thing for you. Actually, I have a couple of things.

 

You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..


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@Plight's curator insight, November 1, 5:22 AM

Lovely suggestion.

Adlava's curator insight, December 16, 3:39 PM

If you're just starting out in the social media marketing industry, it's easy to get overloaded with information. This is a great overview of the basic steps you need to take.

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Content marketing | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

 

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...


Via Jeff Domansky
Benjamin Labarthe-Piol's insight:

Useful

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AffiliateMarketHelp's curator insight, October 25, 9:51 PM

You just HAVE to see this list of tools!  Some I make use of now, but after reading this blog I will be adding more!

Patricia Robinson's curator insight, October 25, 11:20 PM

Really great list, well worth reading.

Maria Persson's curator insight, October 30, 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

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Social media in numbers (October 2014)

Social media in numbers (October 2014) | Content marketing | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to October 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
Benjamin Labarthe-Piol's insight:

Figures

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The Complete Guide to Creating the Perfect Facebook Page for Your Business

The Complete Guide to Creating the Perfect Facebook Page for Your Business | Content marketing | Scoop.it
From A to Z, what you need to know to get build and manage a killer Facebook page.

Via Stefano Principato
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Marco Favero's curator insight, October 20, 11:51 AM

aggiungi la tua intuizione ...

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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Content marketing | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!

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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | Content marketing | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


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Jeff Domansky's curator insight, December 11, 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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6 Secrets to Content Marketing Strategy Success

6 Secrets to Content Marketing Strategy Success | Content marketing | Scoop.it
Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi…

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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | Content marketing | Scoop.it

Do you want to understand your social media return-on-investment (ROI)?

 

Are you tracking the customer journey in Google Analytics?

 

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....


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Jeff Domansky's curator insight, December 4, 10:40 AM

Good overview of social media ROI and basic ways to track it.

Smith_Lin's curator insight, December 10, 3:21 AM

Could be useful for marketing

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Prezentt - Share your slides & content seamlessly

Prezentt - Share your slides & content seamlessly | Content marketing | Scoop.it

Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.


Via Baiba Svenca
Benjamin Labarthe-Piol's insight:

Useful

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Jeff Domansky's curator insight, November 16, 11:05 AM

Interesting presentation app, worth a look.

Roberta Bano's curator insight, November 17, 6:07 AM

beautiful presentations, also interactive

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Going Viral: What Types Of Content Are The Most Shareable?

Going Viral: What Types Of Content Are The Most Shareable? | Content marketing | Scoop.it
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campa…

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Marco Favero's curator insight, November 19, 8:45 AM

aggiungi la tua intuizione ...

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5 Best Prezi Alternatives

5 Best Prezi Alternatives | Content marketing | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

Via Baiba Svenca
Benjamin Labarthe-Piol's insight:

for good presentations

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Alfredo Corell's curator insight, November 17, 8:23 AM

Tips on Five presentation apps.

Thus if you get tired of Power Point... and even of Prezi... have a look

Rose Marie DeSousa's curator insight, November 28, 9:03 AM

Une stratégie de contenu marketing visuelle et animée bien dirigée permet d’attirer plus rapidement l’attention de l'internaute vers votre message.

Fabien LAMORT's curator insight, December 4, 2:48 AM

Prezi alternatives... dont' put your eggs in one basket...

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Content marketing | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
Benjamin Labarthe-Piol's insight:

Useful

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Bart van Maanen's curator insight, November 18, 8:00 AM

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Paul Mendelsohn's curator insight, November 18, 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, December 21, 9:13 PM

Awesome representation of social media attention span metrics.

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Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker | Content marketing | Scoop.it

Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics.

The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity, it’s wise to seize it.

 

The quarterly report of consumer sharing behavior published this week by social data and sharing tool provider ShareThis offers such an opportunity. And while the data, drawn from the 450 million unique users and 2.5 million sites and apps in the ShareThis network, doesn’t directly address the ice-bucket-vs.-Ferguson question, it does provide some interesting marketing takeaways....


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Jeff Domansky's curator insight, October 31, 11:54 AM

Fascinating insight in this research report for social marketers.

Angela Ribo's curator insight, October 31, 3:16 PM

An interesting comparison between Facebook and Twitter.

Chuck Taylor's curator insight, November 3, 10:02 AM

Interesting insight.

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It’s Time to Think Visually: A Small Business Guide to Instagram

It’s Time to Think Visually: A Small Business Guide to Instagram | Content marketing | Scoop.it
A picture is worth a thousand words, but how about in marketing dollars? Studies have documented that the brain processes visuals 60,000 times faster than text—yes, you read that number correctly. …

Via Stefano Principato
Benjamin Labarthe-Piol's insight:

Useful

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Marco Favero's curator insight, October 28, 4:52 PM

aggiungi la tua intuizione ...

Deborah Wilson's curator insight, October 28, 8:34 PM

Because Instagram is more visual, it is the perfect Social Media platform for Realtors. The fact that studies have shown that the brain processes visuals 600,000 times faster than text says it all!

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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Content marketing | Scoop.it

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...


Via Jeff Domansky
Benjamin Labarthe-Piol's insight:

Google PLUS

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Jeff Domansky's curator insight, October 24, 4:32 AM

Remember Google+? These tools may help you get started on it again. Give it a shot

OXY GREY's curator insight, October 24, 4:56 AM

8 outils pour reprendre le contrôle sur Google+ !

Marco Favero's curator insight, October 24, 6:08 PM

aggiungi la tua intuizione ...

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5 Ways You’re Sabotaging Your Content Marketing

5 Ways You’re Sabotaging Your Content Marketing | Content marketing | Scoop.it
Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plag…

Via Stefano Principato
Benjamin Labarthe-Piol's insight:

Crucial content

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