There's no question that Dennis O'Connor has found much success on Scoop.it. It wasn't all coincidental, though. Dennis shared with us two of his best curation secrets and tricks:
1. Develop multiple sources for your topics It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.
2. Tag your posts Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.
Below are some of the top tools that can help you come up with new content ideas for your blog or website. As you can see, the tools are broken up into two sections.
The first sections lists tools that are specifically created to help you generate content ideas. The second lists different online platforms you can get creative with to come up with some ideas on your own....
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into…
The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?
Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....
...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.
While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.
How to Execute in the Content of People (CoP)
Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....
The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:
61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
There is not one way to curate or define curation. That's why the practice evades so many people.
SlideBatch asked 11 thought leaders to weigh on the topic. Each has a different thing to say.
Joe Pulizzi, for example, believes that you should curate your own content instead of others'. And Tom Webster advises against a curation-centric attitude towards content marketing.
I think the most important lesson of all is that you have to do what works for you, your brand, and your audience. The way I curate is very different from what @Martin (Marty) Smith or @Brian Yanish - MarketingHits.com (to name a few excellent peers) do. But at the end of the day, our audiences stick to us because we care about delivering useful and educational info in a way that makes sense to them.
Content marketing is all the rage at the moment. Whether you're a small business manager, a large company CEO, or a freelance designer, content marketing is something you should be aware of and able to leverage. Getting it right can be tricky though, so you need to read up.
Fortunately, there are tons of great resources out there on this very topic. Here are fifty of our favorites....
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!
Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.
It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.
More so than ever before, marketing today is about consumer empowerment. This chapter explains why....
Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.