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Creating Images for Your Blog the Right Way [Using Canva]

Creating Images for Your Blog the Right Way [Using Canva] | Content Marketing — Tips and Tricks | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.
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How To Create A Stellar Global Content Strategy

How To Create A Stellar Global Content Strategy | Content Marketing — Tips and Tricks | Scoop.it
How effective will your content be when you enter a new market? It’s a good question. And it’s a crucial aspect to consider in your global marketing plan.
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How to use stock photos and still look cool

Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photogra…
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What Makes You Say Your Digital?, and the Top 10 Marketing Technology Articles Curated Friday, 8/8/14

What Makes You Say Your Digital?, and the Top 10 Marketing Technology Articles Curated Friday, 8/8/14 | Content Marketing — Tips and Tricks | Scoop.it

What makes you digital? How can you safely and justifiably refer to yourself as a Digital CMO/VP/Director/Manager?

 

Are you digital just because you said so?

 

Let’s first define the parameters of “being digital.” We can spend hours defining digital, but for the sake of a starting point, we’ll need to narrow digital marketing to specific specialties, e.g., SEO, marketing automation, content marketing, social media, analytics, etc. So a digital candidate can be a specialist in a particular area. And that specialist should have the knowledge AND the hands-on experience to be referred to as a digital marketer.

 

But what about those a bit higher up the corporate food chain who are not necessarily hands-on, e.g., the CMO/VP?

 

It’s entirely possible to have a CMO/VP who has a specialist digital background in a few areas. Boom: there’s your digital moniker qualification. But that’s a rarity. Can a CMO/VP truly be digital without hands-on experience?

 

How can you be a Digital CMO if you do not know the hands-on trials and tribulations, the costs, the hidden pitfalls associated with a digital strategy?

 

More on this tomorrow.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > How to Use B-to-B Media to Generate Sales Leads - Advertising Age http://sco.lt/6ScyXJ

-- > 5 Traits the Best Calls-to-action All Share in Common | MarketingExperiments Blog http://sco.lt/5MiAcL

-- > 6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land http://sco.lt/5psjHV

-- > Using Video to Improve Website Performance - Smart Insights http://sco.lt/76qm0n

-- > The Question to Ask Before Hiring a Data Scientist - HBR http://sco.lt/5aYOG1

-- > The Top 5 Conversion Rate Optimization Questions Marketers Get Wrong - Unbounce http://sco.lt/7v2DSr

-- > Content Marketing Trends: Adoptions, Tactics and Results in 2014 - #infographic - Digital Information World http://sco.lt/6Aoe7l

-- > [FREE] 6 Blueprints for Social Network Success - Spredfast http://sco.lt/72BEZt

-- > Infographic: 8 amazing things marketers can do using LinkedIn - The Hub http://sco.lt/8y1W2T

-- > 5 Minute in Linkedin Marketing Plan [Infographic] - Blue Wire Media http://sco.lt/6yTbft

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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Why Tom Cruise Should Be Your Content Strategist [Infographic]

Why Tom Cruise Should Be Your Content Strategist [Infographic] | Content Marketing — Tips and Tricks | Scoop.it
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that
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OMG too funny...but true

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How to Create a Content Marketing Framework & Plan to Zoom Business Results | The Marketing Nut

How to Create a Content Marketing Framework & Plan to Zoom Business Results | The Marketing Nut | Content Marketing — Tips and Tricks | Scoop.it
If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars,
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How to Be Visual (Even When You’re not an Artist) | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Be Visual (Even When You’re not an Artist) | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Marketing — Tips and Tricks | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Content Marketing — Tips and Tricks | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
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Greatest Content Marketing Strategy | Social Media Today

Greatest Content Marketing Strategy | Social Media Today | Content Marketing — Tips and Tricks | Scoop.it
(effective content marketing)

Via Peg Corwin
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Peg Corwin's curator insight, January 25, 2014 9:29 AM

What's the best content marketing strategy ever?  

Answer your prospects’ top 30 questions.

If you like this scoop, please consider a thumbs up or share.

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20 Best Tips for Building the Ultimate Editorial Calendar

20 Best Tips for Building the Ultimate Editorial Calendar | Content Marketing — Tips and Tricks | Scoop.it
Ready to create (or redo) your editorial calendar? Here are 20 tips from content marketing & social media experts on creating a calendar you'll actually use. (Thanks for the shoutout!
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Designer Paul Smith Gets Real with Experiential Content Marketing

Designer Paul Smith Gets Real with Experiential Content Marketing | Content Marketing — Tips and Tricks | Scoop.it
Sir Paul Smith is a designer who’s always done things his own way, and when it comes to content marketing, he’s no different. In fact, last year The Scotsman reported that the designer doesn’t even use the Internet. While that may not sound conductive to doing business in today's digital marketplace, Smith manages to find other ways to tell his brand's unique story in authentic and relevant ways.




Despite his aversion to the web, he is familiar with...
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Love this! "Irreverent originality and big picture thinking are his trademarks"

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7 Unpopular Truths About Content Marketing

7 Unpopular Truths About Content Marketing | Content Marketing — Tips and Tricks | Scoop.it
Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with big budgets. (The unglamorous truth of content marketing? You don’t actually need a strategy.

Via Brittany Berger, Ally Greer
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Great read. Time to get real people!

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Brittany Berger's curator insight, May 22, 2014 10:21 PM

Should we stop obsessing about storytelling, strategies, and whether or not content is king? This post makes a good "yes" argument.

Ally Greer's curator insight, May 23, 2014 5:39 PM

I just love everything about this post. Be real.

Brian Fanzo's curator insight, May 27, 2014 3:07 PM

Couldn't agree more... Be Real.. Be Transparent.. Provide Value... enough of the fluff & high level crap... Talk is cheap!

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How Levi's, Michael Kors, and General Electric Are Using Instagram for Content Marketing

How Levi's, Michael Kors, and General Electric Are Using Instagram for Content Marketing | Content Marketing — Tips and Tricks | Scoop.it
Since its release in 2010, Instagram has become one of the most ubiquitous social media platforms in existence. Today, Instagram garners an estimated 150 million monthly active users worldwide. With such a huge, captive audience of users, many companies have utilized the power of visual storytelling to grow their following, engage customers, and boost their brands.

Instagram as a content marketing platform is not a new concept. Marketers are always making the case for social media and visual...
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Why B2B Content Marketing is Easier than You Think

Why B2B Content Marketing is Easier than You Think | Content Marketing — Tips and Tricks | Scoop.it
B2B content marketing is probably the highest ROI strategy to generate more brand awareness and "sales qualified" leads. Here's why, and how to do it.
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How to Win at Content Marketing [INFOGIF]

How to Win at Content Marketing [INFOGIF] | Content Marketing — Tips and Tricks | Scoop.it
If you clicked on that headline, it's because you want answers. Most organizations—91%, actually—are producing some kind of content. But doing something doesn't mean you're doing it well. Content marketing is more than just another tactic, and winning requires you to build an actual content operation to produce and distribute...
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Content Marketing — Tips and Tricks | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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Comunicologos.com's curator insight, August 10, 2014 10:26 AM

Marketing de Contenidos

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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Content Marketing — Tips and Tricks | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.
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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Content Marketing — Tips and Tricks | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
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Social Media Driven Content Marketing vs. SEO Driven Content Marketing | Social Media Today

Social Media Driven Content Marketing vs. SEO Driven Content Marketing | Social Media Today | Content Marketing — Tips and Tricks | Scoop.it
Content marketing is one of the most powerful forms of promotion because it provides consumers with valuable information or entertainment in exchange for their attention. The distribution of articles, images, videos and white papers can often entice potential customers to visit a website, provide personal information, establish a relationship or make a purchase. [...]
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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Content Marketing — Tips and Tricks | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have
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Marketing Data Detective: Using metrics to solve (and avoid) content misfires

Marketing Data Detective: Using metrics to solve (and avoid) content misfires | Content Marketing — Tips and Tricks | Scoop.it
(Just so you know, I’m writing this post with the song “Secret Agent Man” playing in my head. I know, a secret agent is different than a detective.
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Building Your Content Marketing Workflow Part 2: Assigning Roles - Kapost Content Marketeer

Building Your Content Marketing Workflow Part 2: Assigning Roles - Kapost Content Marketeer | Content Marketing — Tips and Tricks | Scoop.it
Last week, we discussed the first step to building your content marketing workflow: identifying needs for your campaigns and assets.
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Social Media and Content Marketing: Effective Alone; Unstoppable Together - Business 2 Community

Social Media and Content Marketing: Effective Alone; Unstoppable Together - Business 2 Community | Content Marketing — Tips and Tricks | Scoop.it
BrainSINS Blog (blog)
Social Media and Content Marketing: Effective Alone; Unstoppable Together
Business 2 Community
Content marketing can make you or your brand come to be seen as the expert in your field.
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"Storytelling Is Changing": Why Gary Vaynerchuk Is Investing In Micro-Content

"Storytelling Is Changing": Why Gary Vaynerchuk Is Investing In Micro-Content | Content Marketing — Tips and Tricks | Scoop.it
Gary Vaynerchuk is a digital marketing legend.

In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.

Now, he runs VaynerMedia, a...
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4 Reasons Content Marketing is Imperative for SME's (+1 from me)

4 Reasons Content Marketing is Imperative for SME's (+1 from me) | Content Marketing — Tips and Tricks | Scoop.it
To be competitive, your business marketing has to be accessible, measurable and effective. Content marketing is a business imperative and here’s why.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 12, 2014 8:49 PM

Great summary that articulates 4 main reasons.


I would also add a 5th one which is that content marketing is scalable. This is particularly interesting for SME’s as while getting a few leads through $50 on Adwords is feasible, advertising tends to have diminishing returns meaning the more you use it, the more it costs.


Content Marketing however has the opposite compounding effect described here that makes it even more attractive for SME’s as well as measurable.