What makes you digital? How can you safely and justifiably refer to yourself as a Digital CMO/VP/Director/Manager?
Are you digital just because you said so?
Let’s first define the parameters of “being digital.” We can spend hours defining digital, but for the sake of a starting point, we’ll need to narrow digital marketing to specific specialties, e.g., SEO, marketing automation, content marketing, social media, analytics, etc. So a digital candidate can be a specialist in a particular area. And that specialist should have the knowledge AND the hands-on experience to be referred to as a digital marketer.
But what about those a bit higher up the corporate food chain who are not necessarily hands-on, e.g., the CMO/VP?
It’s entirely possible to have a CMO/VP who has a specialist digital background in a few areas. Boom: there’s your digital moniker qualification. But that’s a rarity. Can a CMO/VP truly be digital without hands-on experience?
How can you be a Digital CMO if you do not know the hands-on trials and tribulations, the costs, the hidden pitfalls associated with a digital strategy?
More on this tomorrow.
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Today’s curated articles collected for your quick review:
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
Sir Paul Smith is a designer who’s always done things his own way, and when it comes to content marketing, he’s no different. In fact, last year The Scotsman reported that the designer doesn’t even use the Internet. While that may not sound conductive to doing business in today's digital marketplace, Smith manages to find other ways to tell his brand's unique story in authentic and relevant ways.
Despite his aversion to the web, he is familiar with...
Amy Higgins's insight:
Love this! "Irreverent originality and big picture thinking are his trademarks"
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BrainSINS Blog (blog) Social Media and Content Marketing: Effective Alone; Unstoppable Together Business 2 Community Content marketing can make you or your brand come to be seen as the expert in your field.
In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.
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