Content Marketing
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CONTENT CREATION - 23 Ways to Leverage a Blog Post for Content Marketing Success

CONTENT CREATION - 23 Ways to Leverage a Blog Post for Content Marketing Success | Content Marketing | Scoop.it
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsoles...

Via Peg Corwin
Alejandro Asúnsolo's insight:

Muy interesante el gráfico. A considerar

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Peg Corwin's curator insight, January 5, 2014 12:30 PM

For those who strategically develop great content focused on specific buyer personas, here are numerous ways to repurpose it in various forms.  Check the graphic a list of them.


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The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling

The Future of Marketing -- and Next Generation Social Science: A Visit to the Center for Advanced Modeling | Content Marketing | Scoop.it

2009: "SOCIAL FUSION"

Five years ago, as part of Monitor Talent's annual gathering of thought leaders, we gathered a set of marketing and social media experts to discuss a hypothesis about how current trends would affect marketing.

We met to explore a vision of the future that we labeled "Social Fusion." The term derived from the then-new explosion of social media and the growing capabilities for "data fusion," the integration of multiple data sets to create a picture of an individual. Now we call that "Big Data."

We began with a five-step argument (see chart below):

Consumers had begun to continually describe their own behavior in media observable to marketers.Additional information about them was being ubiquitously through their clickstreams, cellphones and credit cards (now we can add FitBits and Nests), and the technology to fuse these data was developing quickly. Together, these trends implied that robust characterizations of large numbers of consumers would become inexpensive, and would be continually updated.Advances in cognitive science were providing insights into how the mind makes the choices it does, andBehavioral scientists (including behavioral economists) were able to test these insights experimentally. Because of trends #1 and #2, the hypotheses could be tested beyond experimental settings like FMRI machines (cognitive scientists) and rooms full of starving students (behavioral economists).Finally, through the use of agent-based modeling, it was becoming possible to simulate the interaction of heterogeneous individuals in the real world to validate these hypotheses -- and test marketing programs.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 10, 2014 11:15 AM

A thought provoking discussion about the future of marketing based on five key trends that are emerging and gaining traction.

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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | Content Marketing | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.

 

You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 

 

Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello
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Neil Ferree's curator insight, April 10, 2014 10:38 AM

Knowing the health of your website SEO is key if you want your pages to rank at the top of the search results.


Having good onpage optimization is critical. Here are the other steps you should do to get a complete picture.

Celebritize You's curator insight, April 10, 2014 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Debbie Gartner's curator insight, April 11, 2014 7:45 AM

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

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Pourquoi les internautes partagent vos contenus sur le web ?

Pourquoi les internautes partagent vos contenus sur le web ? | Content Marketing | Scoop.it
L’émotion peut-elle être manipulée pour créer un désir de partage ?
Sommes-nous conditionnés à partager sur forme de flemmingite aiguë ?

Via Tolokonnikoff - Seratoo
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Romain DEFOY's curator insight, March 29, 2014 4:18 AM
le CUTE > les animaux, les bébésle LOL > les mèmes, les parodies, les  “mash-up”, les princes et princesses Disney relookésles FAILS > bad buzz, compilation de gamellesle TRASH > les agressions gratuites, les accidents de la route et vidéos chocsle TRENDY > Game of Thrones, détournements du jeu 2048les HOT NEWS > Facebook rachète Oculus, 200 millions d’utilisateurs actifs sur Instagramles EPIC WINS > artistes prodigieux, tours du monde en quelques minutes,  exploits sportifs
Oree_Lee's curator insight, April 1, 2014 9:26 PM

Quid de la stratégie de partage. 

Partager une finalité ? Mais que partager, pourquoi partager telles sont les questions. 

 

Philippe-Didier Gauthier's curator insight, April 2, 2014 5:59 AM

#Contribution  Ce long article argumenté aide à réfléchir sur pourquoi et comment nous partageons (parfois à l'excès ?) sur le web.  Mais sommes nous tous aux mêmes stades dans les logiques de partage ?

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Top 10 Findings from the Sales and Marketing Alignment Study – Marketo.com

Top 10 Findings from the Sales and Marketing Alignment Study – Marketo.com | Content Marketing | Scoop.it
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4 Types of Content Every Site Needs | Distilled

4 Types of Content Every Site Needs | Distilled | Content Marketing | Scoop.it
Alejandro Asúnsolo's insight:

muy buena forma de clasificar en función de la matriz

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Why Twitter Loves TV

Why Twitter Loves TV | Content Marketing | Scoop.it
The television and advertising industries want to make like the Internet and microtarget households. Here's how Twitter is trying to help them reach...
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CONTENT CREATION - 23 Ways to Leverage a Blog Post for Content Marketing Success

CONTENT CREATION - 23 Ways to Leverage a Blog Post for Content Marketing Success | Content Marketing | Scoop.it
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsoles...

Via Peg Corwin
Alejandro Asúnsolo's insight:

Muy interesante el gráfico. A considerar

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Peg Corwin's curator insight, January 5, 2014 12:30 PM

For those who strategically develop great content focused on specific buyer personas, here are numerous ways to repurpose it in various forms.  Check the graphic a list of them.


If you like this scoop, please consider a thumbs up or share.

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Content Marketing & Copywriting: Strategies for 2014 | Social Media Today

Content Marketing & Copywriting: Strategies for 2014 | Social Media Today | Content Marketing | Scoop.it
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.
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How humans read web pages: Reducing Banner Blindness

How humans read web pages: Reducing Banner Blindness | Content Marketing | Scoop.it
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
Alejandro Asúnsolo's insight:

habrá que ver el avance con los nuevos diseños (responsive) y las adaptaciones a los móviles.

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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Content Marketing | Scoop.it

Via Eric_Determined / Eric Silverstein
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John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 2014 3:51 PM

Datos al día. Basicos para los community managers!

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Content Marketing | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.
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90% of B2B companies believe marketing should contribute more to their enterprise

90% of B2B companies believe marketing should contribute more to their enterprise | Content Marketing | Scoop.it
The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field.
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¿Por qué sólo quieres leer listas en internet?

¿Por qué sólo quieres leer listas en internet? | Content Marketing | Scoop.it
Te explicamos las razones por las cuales son el formato digital que gobierna la red de redes.
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The Happy Customer: A Content Marketer's Best Friend

The Happy Customer: A Content Marketer's Best Friend | Content Marketing | Scoop.it
Satisfied customers spread the word

Via Frank Delmelle, massimo facchinetti
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Rescooped by Alejandro Asúnsolo from The Marketing Technology Alert
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Why 55% of Potential B2B Buyers Might Not Trust Your Website Content - CMI | #TheMarketingTechAlert

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content - CMI | #TheMarketingTechAlert | Content Marketing | Scoop.it

Intermediate/ Digest...


But some of the responses did surprise us — particularly that two types of website content — content that most of us don’t even think about — play a huge role in helping B2B buyers move forward with a vendor. In fact, the lack of this type of content can cause prospective buyers to leave a website annoyed and frustrated — and without making any moves to initiate contact with a vendor. To which content am I referring? Contact information and “About” pages.

 

More importantly, forcing potential buyers to go through a form reduces leads. When asked, “How important are the following items with regard to moving forward with a Request for Proposal/Quote?: Company Address/Contact Information, Product Pricing, Lead or Ship Times, and Product Name,” 68 percent of survey respondents indicated that they consider “Company Address and Contact Information” to be “Critically Important” with regard to moving forward with a vendor.

 

Key Contact takeaways for B2B content marketers:

Remove all barriers that get in the way of people contacting your company in whatever way they choose.Include full contact information: Phone, email, and company address in your website content.Reduce clicks by including email and phone information on all pages.If appropriate, enable mobile “tap to call” capabilities.

 

Key About takeaways for B2B content marketers:

Include information about the people behind your company.Illustrate team bios with photos, and include links to team members’ social media profiles.Consider the strategic importance of “About” pages: What will help people build trust in your company and want to move forward with you?

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via marketingIO
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marketingIO's curator insight, April 3, 2014 6:16 PM

The two simplest, most basic parts of the website...with tremendous impact on TRUST! And it's not difficult to rehab these pages! Get this on the to do list.

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Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink

Interesting Infographics: 25 Tools To Boost Your Content Strategy | CustomerThink | Content Marketing | Scoop.it

I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. As we have all heard before, successful digital marketing requires fresh and high quality content.  Content is king – there is no doubt behind that notion. So which tools should you use for devising new ideas?

 

In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content marketing strategies. In particular, we are provided with a report of tools that distribute, gather and visualize web content.

 

I invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic:

Tools To Help With Content Curation

Storify – appropriate for post-secondary educators, governments and companies specializing in media.Curata – for brands and enterprises when they need to generate leads.List.ly – suitable when your business or brand owns a blog.

Tools To Help Produce Content

Knowledge Vision – If you need to produce webinars, this tool is appropriate for videos and online presentations.Visual.ly – Provides different templates for drafting infographics.Prezi – Software that allows you to build presentations; provides you the chance to import from PowerPoint presentations.

Tools To Locate Writers

Contently – Appropriate for businesses that require writers for small and large projects; allows you to administer workflow.Skyword – Suitable for finding writers, editing their work and examining keywords.Zerys – Assign tasks to writers and have content automatically published.

Tools To Help Promote Content

Buffer – Offering 50+ apps, this is useful for companies on strict budgets.Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers.One Spot – Appropriate for B2Bs, this tool automatically changes content into advertising “spots.”

Click the image to view the full infographic, then bookmark it as a resource when you need new content marketing ideas.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 30, 2014 11:16 AM

A nice infographic summary of useful #contentmarketing tools.

Maryse Rebillot's curator insight, March 31, 2014 6:36 AM

An excellent overview of what to use in providing at best curative and own content against objectives of lead generation or awareness.

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Oscars 2014: The Best Picture of Consumer Trends and Interests – Think Insights – Google

Oscars 2014: The Best Picture of Consumer Trends and Interests – Think Insights – Google | Content Marketing | Scoop.it
Before and during the Oscars, viewers took to their desktops and smartphones to search for the nominees (actors and movies), watch trailers on YouTube and more, and all of the data gleaned from this behavior gives marketers a real-time view of audience interest and intent.
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How to: Create a Content Strategy (only 652 steps!)

Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
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Facebook Page Checklist [Infographic]

Facebook Page Checklist [Infographic] | Content Marketing | Scoop.it
Do you need to make sure you are getting everything right on your Facebook Page? Use this checklist to audit your own Page or the Page of your client. What do you think? Anything that needs to be added to this list? Or do you have any questions about how to do something specifically? Let…

Via GrupoNeo
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Conners Sales Group's curator insight, February 3, 2014 1:33 PM

Great FB Infografic

Carlos Polaino Jiménez's curator insight, February 4, 2014 4:33 AM

Justo cuando empiezo el módulo de formación de Community Manager, me llega esta, necesaria, infografia. 

Mary Anne Hahn's curator insight, February 4, 2014 8:59 AM

Easy to follow checklist to make sure you are using your Facebook business page effectively!

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Newsflash 2014: People Don't Want More Content Marketing!!!

Newsflash 2014: People Don't Want More Content Marketing!!! | Content Marketing | Scoop.it
Major media woke up to the power of content marketing. But now we're reeling from an over abundance. It's hard for the consumer to decide where to focus
Alejandro Asúnsolo's insight:

Interesante

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9 estrategias ante la pérdida de eficacia del marketing de contenidos

9 estrategias ante la pérdida de eficacia del marketing de contenidos | Content Marketing | Scoop.it
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How Typography Affects Conversions

How Typography Affects Conversions | Content Marketing | Scoop.it
In this article, we are going to take an in-depth look at the world of typography and its ability to affect conversions.
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Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US

Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US | Content Marketing | Scoop.it

It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink.

 

 


Via Kamal Bennani
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Marketing News: Content Survival, Facebook’s Demise and $1 Billion

Marketing News: Content Survival, Facebook’s Demise and $1 Billion | Content Marketing | Scoop.it
Surviving a content apocalypse, Facebook’s impending demise and a $1 billion bet make up the top marketing news.
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When Things Matter More than People | Geoff Livingston's Blog

When Things Matter More than People | Geoff Livingston's Blog | Content Marketing | Scoop.it
Geoff Livingston
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