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Should brands do real-time marketing? What's the cost/benefit of doing it? McDonald's, Dell, Capital one at SXSW discuss it

Should brands do real-time marketing? What's the cost/benefit of doing it? McDonald's, Dell, Capital one at SXSW discuss it | Content Marketing | Scoop.it
Should brands be real-time? McDonalds, Capital One, Dell, Whole Foods ...
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Authority Marketing is a New Focal Point for Entrepreneurs - #contentmarketing

Authority Marketing is a New Focal Point for Entrepreneurs - #contentmarketing | Content Marketing | Scoop.it
Authority Marketing is a New Focal Point for EntrepreneursHuffington Post (blog)Dan S.
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Authority marketing is one of the most powerful ways to differentiate yourself from your competitors. If you are not actively working on creating a sense of "celebrity" for your business, you are missing a key ingredient to success in the 21st century.
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How to Make Your Content Marketing Program Survive in the Shark Tank? - #contentmarketing #strategy #marketingstrategy

How to Make Your Content Marketing Program Survive in the Shark Tank? - #contentmarketing #strategy #marketingstrategy | Content Marketing | Scoop.it
Business 2 CommunityWould Your Content Marketing Program Survive in the Shark Tank?Business 2 CommunityStrangely enough, Shark Tank got me thinking about content marketing.
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10 Basic Rules to Maximize your Blog Writing

10 Basic Rules to Maximize your Blog Writing | Content Marketing | Scoop.it
Writing a blog can become a snap once you get used to the motions. Keep these 10 basic Blog Writing rules in mind and you’ll be publishing great blog content in your niche market.
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10 Copywriting Mistakes That Could Be Costing You Money #copywriting #contentmarketing

10 Copywriting Mistakes That Could Be Costing You Money #copywriting #contentmarketing | Content Marketing | Scoop.it
Check out our top 10 things not to do when it comes to copywriting so that you can sell more stuff online... (RT @americommerce: 10 copywriting mistakes that could be costing you money!
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LinkedIn bolsters content with new influencers #contentmarketing

LinkedIn bolsters content with new influencers #contentmarketing | Content Marketing | Scoop.it
New York TimesLinkedIn bolsters content with new influencersUSA TODAYThe long-form content provided from such well-known business leaders is all part of LinkedIn's evolution from a job-finding site to a professional resource.
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Klout Adds Content Sharing Recommendations To Help Improve Your Score #influencers #contentmarketing #online

Klout Adds Content Sharing Recommendations To Help Improve Your Score #influencers #contentmarketing #online | Content Marketing | Scoop.it
Klout Adds Content Sharing Recommendations To Help Improve Your Score http://t.co/gccinNXS7w
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Where Does Content Fit In Your 2014 #MarketingStrategy? #contentmarketing #digitalmarketing

Where Does Content Fit In Your 2014 #MarketingStrategy? #contentmarketing #digitalmarketing | Content Marketing | Scoop.it
Where does #content fit in your 2014 #B2B #marketing strategy? http://t.co/w6cLtt86cz via @B2Community
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Should Public Relations Claim Control of #ContentMarketing ? #socialmedia #digitalmarketing

Should Public Relations Claim Control of #ContentMarketing ? #socialmedia #digitalmarketing | Content Marketing | Scoop.it
At the heart of content marketing is storytelling and communication which enhances brand reputation. So should PR claim control of content marketing? (RT @jeffbullas: Should #PublicRelations Claim Control of #ContentMarketing?
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Social media cheat sheet – super speedy, all you needy #socialmedia #digitalmarketing #marketing

Social media cheat sheet – super speedy, all you needy #socialmedia #digitalmarketing #marketing | Content Marketing | Scoop.it
Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels. (I just downloaded @thepinkgroup's #SocialMedia #CheatSheet about #branding #socialnetworks.
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Super Bowl advertising strategy much bigger than game day commercials #superbowl #advertising #marketing

Super Bowl advertising strategy much bigger than game day commercials #superbowl #advertising #marketing | Content Marketing | Scoop.it
Pepsi and Doritos are two of the most well known Super Bowl advertisers, but as we found out their strategy goes well beyond the big game (Super Bowl ad strategy goes bigger than game day: Pepsi and Doritos are two of the most well known Super Bowl...
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8 Questions To Help You Define Your Content Strategy #contentstrategy #contentmarketing #marketing

8 Questions To Help You Define Your Content Strategy #contentstrategy #contentmarketing #marketing | Content Marketing | Scoop.it
Are you looking to define your content strategy. Here's 8 questions you need to answer before you can get started.
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5 Practices To Encourage Creative Inspiration

5 Practices To Encourage Creative Inspiration | Content Marketing | Scoop.it
Creativity and inspiration can be such fickle friends. Here one moment, and then gone the next! They never seem to come when we want them to, or exactly how we expect them to, and often they just d...
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Five Marketing Tips Courtesy of Instagram - #Strategy #socialmedia #digitalmarketing #marketing

Five Marketing Tips Courtesy of Instagram - #Strategy #socialmedia #digitalmarketing #marketing | Content Marketing | Scoop.it
Five Marketing Tips Courtesy of Instagram PetaPixel Knowing this, and apparently feeling generous, they recently put together five tips for more successful marketing on Instagram that photographers might do well to take note of — after all, build a...
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3 Reasons Why Co&Making Is The Future Of Branding - #branding #strategy

3 Reasons Why Co&Making Is The Future Of Branding - #branding #strategy | Content Marketing | Scoop.it
3 Reasons Why Co&Making Is The Future Of Branding Co.Design Eleven of the most notable technology brands in the world--Apple, Google, Microsoft, Samsung, Intel, Cisco, HP, Oracle, SAP, Dell, and Adobe--together filed more then 15,000 patents in...
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Marketo CMO: 'Marketing has changed more in 5 years than the past 500 years

Marketo CMO: 'Marketing has changed more in 5 years than the past 500 years | Content Marketing | Scoop.it
Marketo CMO: 'Marketing has changed more in 5 years than the past 500 ...VentureBeatWe may very well be entering a golden age of marketing, but it's not coming without some cost.
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How Much Should You Spend On Content Marketing? #contentmarketing #socialmedia

How Much Should You Spend On Content Marketing? #contentmarketing #socialmedia | Content Marketing | Scoop.it
As per most marketing activities, estimating how much your company should spend on content is a bit like estimating how many sandwiches you’d need to feed all your employees at lunchtime – it depends.
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SocialRank Tool Helps Brands Find Most Valuable Followers #MustRead

SocialRank Tool Helps Brands Find Most Valuable Followers #MustRead | Content Marketing | Scoop.it
A few months shy of their two-year anniversary at Dwolla, Taub and Schonfeld left to turn the Most Valuable Follower project it into a proper company.
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The Ten #CopyWriting Tricks That Every Marketing Manager Must Know #ContentMarketing

The Ten #CopyWriting Tricks That Every Marketing Manager Must Know #ContentMarketing | Content Marketing | Scoop.it
10 copywriting tricks that every Marketing Manager should know: http://t.co/S7MJVWvoAI
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How #ContentMarketing Affects Search Engine Rankings #SEO #marketing #digital

How #ContentMarketing Affects Search Engine Rankings #SEO #marketing #digital | Content Marketing | Scoop.it
How Content Marketing Affects Search Engine Rankings (How Content Marketing Affects Search Engine Rankings http://t.co/TwapF8dqkz)
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6 Ways to Make Your #ContentMarketing Strategy More Interesting #digitalmarketing

6 Ways to Make Your #ContentMarketing Strategy More Interesting #digitalmarketing | Content Marketing | Scoop.it
Led by a Cleveland marketing firm, these six tactics can improve your content marketing (RT @QuezMedia: 6 Ways to Make Your Content Marketing Strategy More Interesting http://t.co/Zc61HG5sDg)...
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Optimize Content Marketing Strategy in 7 Steps #contentmarketing #socialmedia

Optimize Content Marketing Strategy in 7 Steps #contentmarketing #socialmedia | Content Marketing | Scoop.it
7 Steps for an optimized content strategyhttp://t.co/ebVJHsQ2uI
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Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too #advertising #superbowl #marketing

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too #advertising #superbowl #marketing | Content Marketing | Scoop.it
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click.
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5 Charts Defining the Current State of Content Marketing #contentmarketing #strategy #marketing

5 Charts Defining the Current State of Content Marketing #contentmarketing #strategy #marketing | Content Marketing | Scoop.it
50% of content marketers don't have a documented strategy. (B2Cs numbers worse than B2B.) http://t.co/VotGoe1zel @CMIContent
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10 Steps to Writing a Social Media Marketing Plan

10 Steps to Writing a Social Media Marketing Plan | Content Marketing | Scoop.it
There's an art and science involved in writing a social media marketing plan. This article takes you step by step through the process. (RT @TopTenSM: ThereÕs more to writing a social medial marketing plan than simply...
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