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Make Your Demand Generation More Effective With These 3 Processes

Make Your Demand Generation More Effective With These 3 Processes | Content Marketing | Scoop.it
The simple key to demand generation boils down to "know your buyer." Many companies know they need improvement in this area, but don't know how to approach the task. Use this practical guide to dev...
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7 Steps to Creating Your Content Marketing Channel Plan

7 Steps to Creating Your Content Marketing Channel Plan | Content Marketing | Scoop.it
Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creatin...
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How to Build A Scorecard to Measure Content Marketing Effectiveness

How to Build A Scorecard to Measure Content Marketing Effectiveness | Content Marketing | Scoop.it
It's easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to bu...
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7 Examples of Innovative B2B Content Marketing

7 Examples of Innovative B2B Content Marketing | Content Marketing | Scoop.it
At Content Marketing World, my good friend Ann Handley, coauthor of Content Rules and Chief Content Officer of MarketingProfs, presented a number of innovative examples of content marketing. The fo...
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How to Execute Your Video Content Strategy in 8 Steps

How to Execute Your Video Content Strategy in 8 Steps | Content Marketing | Scoop.it
Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your orga...
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Affinity Data: Measuring Marketing Effectiveness Without Keywords

Affinity Data: Measuring Marketing Effectiveness Without Keywords | Content Marketing | Scoop.it
Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measu...
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The next evolution of attribution metrics.

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Thinking Outside of the Bento Box to Improve Content Design

Thinking Outside of the Bento Box to Improve Content Design | Content Marketing | Scoop.it
Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is...
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Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos | Content Marketing | Scoop.it
The amount of video content continues to grow explosively on the internet, becoming more dominant every day. Tap into the thriving business video content scene. Learn more about five types of busin...
Adam Strizzi's insight:

While the numbers don’t lie, and views of video content are increasing exponentially, I think it’s easy to default to videos as the evolutionary next step for businesses. Video’s or any type of content development for that matter, need to be viewed in the greater context of your marketing strategy.

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What Google Hummingbird Means for Content Marketing

What Google Hummingbird Means for Content Marketing | Content Marketing | Scoop.it
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

Via Thomas Faltin
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