Content Marketing in Health Care
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Content Marketing in Health Care
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Understanding the Metrics of 'Lifetime Value' for Customer Relationships

Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.
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Twitter's Discover Tab Taps Into Content Sharing

Twitter's Discover Tab Taps Into Content Sharing | Content Marketing in Health Care | Scoop.it
Twitter has updated its Discover tab, making it easier for people to find content that they're looking for.
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10 tips to develop great health care marketing content

10 tips to develop great health care marketing content | Content Marketing in Health Care | Scoop.it

As more and more patients are searching online for health information and solutions, it's important to realize that quality content may be the best tool for search engine optimization. Here's the list from Byron White, chief idea officer of ideaLaunch.  --Health Care Communication

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3 Ways to Extract Brand Stories from Inside the Company | Branded Content, Content Marketing

3 Ways to Extract Brand Stories from Inside the Company | Branded Content, Content Marketing | Content Marketing in Health Care | Scoop.it
Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.
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Is Your Content Supporting or Sinking Your Thought Leadership Efforts? | Content Marketing Institute

Is Your Content Supporting or Sinking Your Thought Leadership Efforts? | Content Marketing Institute | Content Marketing in Health Care | Scoop.it
As more and more people proclaim their content to be thought leadership, the term's meaning has become diluted. Here's a closer look at the term and some tips for channeling your ideas, opinions, and research into content worth following.
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Yahoo Looks to Help Small Biz With Marketing Dashboard

Yahoo Looks to Help Small Biz With Marketing Dashboard | Content Marketing in Health Care | Scoop.it
One gets the sense that with all the turmoil that has beset Yahoo in the past several years there may ...
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Cloud Content Management is not a cure-all

Cloud Content Management is not a cure-all | Content Marketing in Health Care | Scoop.it
Serving up basic web content from an on-premise data center is more-or-less indefensible these days. Devoting scarce resources to the care and feeding of a WCM platform and the supporting infrastructure makes no sense ...
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Google Tries to Diagnose Health Conditions on Symptom Searches

Google Tries to Diagnose Health Conditions on Symptom Searches | Content Marketing in Health Care | Scoop.it
Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly.
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15 healthcare Twitter hashtags you should follow

15 healthcare Twitter hashtags you should follow | Content Marketing in Health Care | Scoop.it

15 Twitter hashtags that people in the healthcare industry should follow.

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Mobile represents realistic side of Health 2.0 conference | mobihealthnews

Mobile represents realistic side of Health 2.0 conference | mobihealthnews | Content Marketing in Health Care | Scoop.it

Health 2.0 ostensibly is about interactive technologies and user-generated content for health and healthcare (yes, they are two different things). The Internet is the primary enabler for these types of innovations, but as the Internet has become more mobile, so has the idea of health 2.0.

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Presentation: 140 Health Care Uses For Twitter

Suggested Uses for Microsharing in the 21st Century...

by Phil Baumann, RN BSN

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How many docs does it take to populate one health care blog?

How many docs does it take to populate one health care blog? | Content Marketing in Health Care | Scoop.it

A lot.

 

Blogging is tough work all on its own but add in the schedules and demands of practicing physicians and you've got great whitespace.

 

As long as there is focus and each contributor understands the target audience and the blog's mission or purpose (along with the addition of a good editor) you could have something.

 

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Newsmap

Newsmap | Content Marketing in Health Care | Scoop.it
Newsmap is an application that visually reflects the constantly changing landscape of the Google News news aggregator.
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The Myths of Content Marketing

Marketers need to be aware of the traps and myths of content marketing before starting a campaign to convince consumers to listen.
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Content Marketing=More Patients | Omagine Health

This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy doctor. Why do I also need to be creating all this “content”? I can heeeeaaaaaaaaar you! Let’s discuss:

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How to Use YouTube for Healthcare Content Marketing

How to Use YouTube for Healthcare Content Marketing | Content Marketing in Health Care | Scoop.it

In the last seven years, YouTube has become the most compelling social site for video sharing. According to Katrina Radic with Branding Magazine...  --Social Media Today

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7 NEW Things to Do After You’ve Written a New Blog Post | Content Marketing Institute

New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post.
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Content Generator Software - YouTube

http://curationsoft.plus101.com Content Generator Software . Better Search Engine Rankings CurationSoft builds back links and increases your search engine ra...
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“New” Rules of Content Marketing; Not So New | Social Media Today

“New” Rules of Content Marketing; Not So New | Social Media Today | Content Marketing in Health Care | Scoop.it
In February, I attended Boston's Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what my colleagues and I at Voce Communications/Porter Novelli do centers on content, I figured I would hear ...
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Fresh Dental Marketing Ideas: New IDA Websites Use Smiles To Get More Patients - San Francisco Chronicle (press release)

Fresh Dental Marketing Ideas: New IDA Websites Use Smiles To Get More Patients - San Francisco Chronicle (press release) | Content Marketing in Health Care | Scoop.it
Fresh Dental Marketing Ideas: New IDA Websites Use Smiles To Get More PatientsSan Francisco Chronicle (press release)New dental marketing websites from Internet Dental Alliance include a variety of features designed to get more patients by...
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The History of Content Marketing - How Brands Have Become Storytellers

The History of Content Marketing - How Brands Have Become Storytellers | Content Marketing in Health Care | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.
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Apple’s top 50 iPad apps for doctors | mobihealthnews

Apple’s top 50 iPad apps for doctors | mobihealthnews | Content Marketing in Health Care | Scoop.it

"In September, Apple added a new section to its AppStore for healthcare professionals."

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Presentation: Why Your Hospital Needs Social Media

As presented by Chris Boyer.

 

Simple, straightforward, good points.

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4 Steps For Improving Healthcare Productivity Using Dashboards and Data Visualization by Tableau Software

4 Steps For Improving Healthcare Productivity Using Dashboards and Data Visualization by Tableau Software | Content Marketing in Health Care | Scoop.it

White paper: 4 Steps For Improving Healthcare Productivity Using Dashboards and Data Visualization (Registration required.)

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Why Does Great Content Fail?

Why Does Great Content Fail? | Content Marketing in Health Care | Scoop.it

Don't forget the importance of what happens after you publish your content. - Xtreme SEO & Design

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