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El Copy Canalla's insight:
National Geographic, una marca con 128 años de historia, es una de las pioneras en utilizar el poder del vídeo, la fotografía y el directo para contarnos historias desde el mismo lugar desde donde suceden y que nos lleguen a través de las redes sociales. Una marca que nos enseña cómo usar el poder del storytelling para cambiar el mundo.
You’re going to hone everything your company offers down to a few pithy words. You’re going to bring your brand to life with sound and colour. You’re Oliver Stone mixed with David Ogilvy. The Kubrick…
El Copy Canalla's insight:
Las razones por las que las marcas hacen vídeos, usualmente no tienen sentido. Si no vas a desarrollar una buena historia que atraiga al público, si no vas a emocionar y te vas a limitar a contar las características de tu producto o servicio o a mostrar las instalaciones de tu empresa, mejor no hagas un vídeo de tu marca. #storytelling #video #marketing
Recursos Por Gabriel de Donato | esgalla.com Si trabajas en algo relacionado a publicidad, diseño, o cualquier cosa para lo que suelas necesitar imágenes de calidad que sean libres de derechos sabrás que siempre es complicado encontrar una buena...
Via Sifop-CARM, Javier Sánchez Bolado
As the founder and CEO of Get Storied, a narrative strategist to Google, NASA, and Greenpeace, here are 5 storytelling tips to fuel your branding. As storytellers, we have a responsibility to tell…
El Copy Canalla's insight:
Las marcas deben participar de la creación de nuestra cultura, deben ayudar a cambiar el mundo. En este interesante artículo se resume la importancia de la brand story para las marcas, la necesidad de mostrarnos en qué creen a través de la creación de un Manifiesto.
Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts. Everyone is familiar with the showrooms in your typical Ikea.
Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"
That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their firstcouple of posts, it hits them: This is way harder than Ithought. Like any person starting a new job, they mess things up.
That's okay -- it happens to pretty much every new blogger. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading.
Below are 12 common mistakes most beginners make and some tips on how to avoid them....
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Via Jeff Domansky
Most marketers know by now that Facebook is an important business tool for companies of every size and industry.
With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.
But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.
And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.
So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.