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How Apple Tells Their Product Stories - Brand Stories -

How Apple Tells Their Product Stories - Brand Stories - | Content Marketing & Break | Scoop.it
How Apple Tells Their Product Stories rather than tell the benefits alone of the product.

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Content Marketing & Break
Are Your Stories Creating a New World? Imagine and Create Your Own Story
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11 Content Marketing Workflow Tips To Make The Best Process For You

11 Content Marketing Workflow Tips To Make The Best Process For You | Content Marketing & Break | Scoop.it
Try these 11 content marketing workflow tips to best plan your workdays. Includes a free downloadable workflow process template to get more organized.
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10 Things your Audience Hates About your Presentation

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if …

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Alex's curator insight, Today, 3:26 AM
Really agree on the point of giving too much information. Presentations need to find a balance where they give valuable information, but do not overload the audience with content, to the point where they don't absorb anything. 
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How to Use Storytelling to Write Better Emails

How to Use Storytelling to Write Better Emails | Content Marketing & Break | Scoop.it
Let’s take a brief foray into neuroscience and look at some of the interesting things that happen in the human brain when we are told stories.
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6 Storytelling Lessons From The Porn Industry

6 Storytelling Lessons From The Porn Industry | Content Marketing & Break | Scoop.it
Porn may not be huge on storytelling, but the marketing departments of porn sites sometimes are. Here are 6 lessons to learn from them!
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Lessons in community engagement - Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content

Lessons in community engagement - Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content | Content Marketing & Break | Scoop.it
In an age when many organisations are still confused by social media Sgt Colin Taylor and the Isles of Scilly police force get it right. Big lessons from our latest Award winner.
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A Modern-Day Marketer's Guide to Creating Epic Video Marketing Content

A Modern-Day Marketer's Guide to Creating Epic Video Marketing Content | Content Marketing & Break | Scoop.it
Video marketing has officially taken the social media world by storm. How your brand can create epic social video content on a budget.
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How to Approach Social Media as a Small Business

How to Approach Social Media as a Small Business | Content Marketing & Break | Scoop.it
Managing your social media accounts can be a time-consuming process, and time is scarce for most small businesses. The chances are your team already w

Via Jay
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Alex's curator insight, August 9, 7:19 PM
It could be challenging, but definitely worth it. 
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Cinco banco de videos HD gratis y libres de derechos

Cinco banco de videos HD gratis y libres de derechos | Content Marketing & Break | Scoop.it
Recursos Por Gabriel de Donato | esgalla.com Si trabajas en algo relacionado a publicidad, diseño, o cualquier cosa para lo que suelas necesitar imágenes de calidad que sean libres de derechos sabrás que siempre es complicado encontrar una buena...
Via Sifop-CARM, Javier Sánchez Bolado
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5 Reasons Why Visual Storytelling is a Must for Brands in 2016 - EyeEm Blog

Why telling stories with photos means more engagement
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4 Useful Chromebooks Apps for Digital Storytelling via @medkh9

4 Useful Chromebooks Apps for Digital Storytelling via @medkh9 | Content Marketing & Break | Scoop.it

Via Tom D'Amico (@TDOttawa) , Javier Sánchez Bolado
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Actor´s Studio: un espejo para las marcas

Actor´s Studio: un espejo para las marcas | Content Marketing & Break | Scoop.it
Aprender a pensar como el personaje que estamos interpretando. Esa es la base de la filosofía de esa famosa escuela de actores, también llamada “El método”. GRANDES actores y actrices -…
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Augmented Reality Examples: How Fashion & Retail Are Using It

Augmented Reality Examples: How Fashion & Retail Are Using It | Content Marketing & Break | Scoop.it
Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4.

While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology.

Look no further than these five cases.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 2:23 PM

Very interesting look at how retailers are using augmented reality.

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The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...

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Karen Dietz's curator insight, July 8, 2014 12:03 PM

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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12 Blogging Mistakes Most Beginner Bloggers Make

12 Blogging Mistakes Most Beginner Bloggers Make | Content Marketing & Break | Scoop.it

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"


That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their firstcouple of posts, it hits them: This is way harder than Ithought. Like any person starting a new job, they mess things up.


That's okay -- it happens to pretty much every new blogger. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading.


Below are 12 common mistakes most beginners make and some tips on how to avoid them....


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Jeff Domansky's curator insight, August 19, 3:37 AM

Just the basics. Learn 12 common mistakes bloggers make when they are just getting started.

Melissa BBB's curator insight, August 19, 2:21 PM
yep another good one from Hubpost, another BBB Accredited Business
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5 Invaluable Marketing Lessons Disney Movies Teach Us

5 Invaluable Marketing Lessons Disney Movies Teach Us | Content Marketing & Break | Scoop.it
There are good reasons that 'Finding Dory' is eating the competition.
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7 Brands Winning Social Media During the Olympics | Simply Measured

7 Brands Winning Social Media During the Olympics | Simply Measured | Content Marketing & Break | Scoop.it
The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is
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How 3 publishers are using Instagram stories for visually compelling storytelling

How 3 publishers are using Instagram stories for visually compelling storytelling | Content Marketing & Break | Scoop.it
Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.
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Why Snapchat Is Here to Stay

Why Snapchat Is Here to Stay | Content Marketing & Break | Scoop.it
Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was--quite literally--ephemeral.
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Sample These 45+ Content Tools to Create, Curate, and Measure

Sample These 45+ Content Tools to Create, Curate, and Measure | Content Marketing & Break | Scoop.it
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
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Jeff Domansky's curator insight, August 6, 11:02 AM
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
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12 of the Best Facebook Post Ideas for Facebook Lead Generation

12 of the Best Facebook Post Ideas for Facebook Lead Generation | Content Marketing & Break | Scoop.it

Most marketers know by now that Facebook is an important business tool for companies of every size and industry.


With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.


But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.


And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 10, 9:53 AM

Think there's no ROI in Facebook? Think again. In this HubSpot post, learn about 12 different ways you can generate leads from Facebook. Highly recommended!  10/10

Jessi Goodman's curator insight, August 11, 10:12 AM
Leads Leads the magical fruit!
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The 11 Corporate Ads That Are The Best Storytelling

The 11 Corporate Ads That Are The Best Storytelling | Content Marketing & Break | Scoop.it
Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.

Via Karen Dietz
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Karen Dietz's curator insight, July 15, 1:18 PM

And here's another fun post for Friday and the weekend. Granted, these are all terrific advertising examples of wonderful storytelling. As we know, there's so much more to business storytelling than just ads.

 

But well done ads that tell a story are fabulous to watch and take lessons from. Enjoy these top contenders.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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24 Practical Tips to Upcycle (Not Recycle) Your Marketing Content

24 Practical Tips to Upcycle (Not Recycle) Your Marketing Content | Content Marketing & Break | Scoop.it
Upcycling is described as the process of converting older or discarded materials into something useful and often beautiful. Let’s discuss new ways to upcycle current content, and turn it into somet…
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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Content Marketing & Break | Scoop.it

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.


Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.

So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 8:56 PM

Here's a useful blueprint for creating Instagram Stories from HubSpot.

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Powerful Storytelling Tips to Boost your Content Marketing

Powerful Storytelling Tips to Boost your Content Marketing | Content Marketing & Break | Scoop.it
Telling stories is a powerful way to communicate. In today's information-dense world, stories are the difference between being remembered or forgotten.
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How to Create Stories That Resonate

How to Create Stories That Resonate | Content Marketing & Break | Scoop.it
Do you know who you are writing for? Do you have realistic expectations for the time it takes to build an audience? Are you able to focus your energies into one platform at a time? Are you really writing for your audience?

Joe Pulizzi is a content mastermind. He’s an author, speaker, and the founder of Content Marketing Institute, which publishes the Chief Content Officer magazine and produces the premier international event for content marketing: Content Marketing World.

Joe talks to us about the how to tune into and write for your audience instead of yourself, the time is takes to develop your brand, and the art of staying simple. He is always looking for that greater connection, saying, “what I want is something that’s really going to make an impact, that’s truly compelling.”

Via Gregg Morris
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Gregg Morris's curator insight, August 1, 6:34 PM
Thought this was going to be with Nancy Duarte when I read the headline. Nothing wrong with Bazooka Joe though. He's a might smart fella'!