Content Marketing & Break
3.5K views | +0 today
Follow
 
Scooped by El Copy Canalla
onto Content Marketing & Break
Scoop.it!

The VW Beetle Story: A Lesson in Brand Persona Development - Brand Stories - New Age Brand Building

The VW Beetle Story: A Lesson in Brand Persona Development - Brand Stories - New Age Brand Building | Content Marketing & Break | Scoop.it

The VW Beetle is a perfect example of a brand with a well-developed persona.

Thanks to the masterful and brilliantly executed early communication strategies dreamed up by visionary admen, the brand’s persona is so well developed that you sometimes forget it’s a car.

more...
No comment yet.
Content Marketing & Break
Are Your Stories Creating a New World? Imagine and Create Your Own Story
Your new post is loading...
Your new post is loading...
Scooped by El Copy Canalla
Scoop.it!

5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week

5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week | Content Marketing & Break | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.
El Copy Canalla's insight:
National Geographic, una marca con 128 años de historia, es una de las pioneras en utilizar el poder del vídeo, la fotografía y el directo para contarnos historias desde el mismo lugar desde donde suceden y que nos lleguen a través de las redes sociales. Una marca que nos enseña cómo usar el poder del storytelling para cambiar el mundo.
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

Stop making brand videos, you idiots – Samuel Palin

Stop making brand videos, you idiots – Samuel Palin | Content Marketing & Break | Scoop.it
You’re going to hone everything your company offers down to a few pithy words. You’re going to bring your brand to life with sound and colour. You’re Oliver Stone mixed with David Ogilvy. The Kubrick…
El Copy Canalla's insight:
Las razones por las que las marcas hacen vídeos, usualmente no tienen sentido. Si no vas a desarrollar una buena historia que atraiga al público, si no vas a emocionar y te vas a limitar a contar las características de tu producto o servicio o a mostrar las instalaciones de tu empresa, mejor no hagas un vídeo de tu marca. #storytelling #video #marketing
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

11 Content Marketing Workflow Tips To Make The Best Process For You

11 Content Marketing Workflow Tips To Make The Best Process For You | Content Marketing & Break | Scoop.it
Try these 11 content marketing workflow tips to best plan your workdays. Includes a free downloadable workflow process template to get more organized.
more...
No comment yet.
Rescooped by El Copy Canalla from Digital Presentations in Education
Scoop.it!

10 Things your Audience Hates About your Presentation

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if …

Via Baiba Svenca
more...
Alex's curator insight, August 30, 2016 3:26 AM
Really agree on the point of giving too much information. Presentations need to find a balance where they give valuable information, but do not overload the audience with content, to the point where they don't absorb anything. 
deniseroberts's curator insight, October 12, 2016 3:44 PM
Yes.  This sums up my pet peeves perfectly.  How was your last pd?  Please share.
Scooped by El Copy Canalla
Scoop.it!

How to Use Storytelling to Write Better Emails

How to Use Storytelling to Write Better Emails | Content Marketing & Break | Scoop.it
Let’s take a brief foray into neuroscience and look at some of the interesting things that happen in the human brain when we are told stories.
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

6 Storytelling Lessons From The Porn Industry

6 Storytelling Lessons From The Porn Industry | Content Marketing & Break | Scoop.it
Porn may not be huge on storytelling, but the marketing departments of porn sites sometimes are. Here are 6 lessons to learn from them!
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

Lessons in community engagement - Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content

Lessons in community engagement - Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content | Content Marketing & Break | Scoop.it
In an age when many organisations are still confused by social media Sgt Colin Taylor and the Isles of Scilly police force get it right. Big lessons from our latest Award winner.
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

A Modern-Day Marketer's Guide to Creating Epic Video Marketing Content

A Modern-Day Marketer's Guide to Creating Epic Video Marketing Content | Content Marketing & Break | Scoop.it
Video marketing has officially taken the social media world by storm. How your brand can create epic social video content on a budget.
more...
No comment yet.
Rescooped by El Copy Canalla from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

How to Approach Social Media as a Small Business

How to Approach Social Media as a Small Business | Content Marketing & Break | Scoop.it
Managing your social media accounts can be a time-consuming process, and time is scarce for most small businesses. The chances are your team already w

Via Jay
more...
Alex's curator insight, August 9, 2016 7:19 PM
It could be challenging, but definitely worth it. 
Rescooped by El Copy Canalla from EDUCACIÓN 3.0 - EDUCATION 3.0
Scoop.it!

Cinco banco de videos HD gratis y libres de derechos

Cinco banco de videos HD gratis y libres de derechos | Content Marketing & Break | Scoop.it
Recursos Por Gabriel de Donato | esgalla.com Si trabajas en algo relacionado a publicidad, diseño, o cualquier cosa para lo que suelas necesitar imágenes de calidad que sean libres de derechos sabrás que siempre es complicado encontrar una buena...
Via Sifop-CARM, Javier Sánchez Bolado
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

5 Reasons Why Visual Storytelling is a Must for Brands in 2016 - EyeEm Blog

Why telling stories with photos means more engagement
more...
No comment yet.
Rescooped by El Copy Canalla from EDUCACIÓN 3.0 - EDUCATION 3.0
Scoop.it!

4 Useful Chromebooks Apps for Digital Storytelling via @medkh9

4 Useful Chromebooks Apps for Digital Storytelling via @medkh9 | Content Marketing & Break | Scoop.it

Via Tom D'Amico (@TDOttawa) , Javier Sánchez Bolado
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

Actor´s Studio: un espejo para las marcas

Actor´s Studio: un espejo para las marcas | Content Marketing & Break | Scoop.it
Aprender a pensar como el personaje que estamos interpretando. Esa es la base de la filosofía de esa famosa escuela de actores, también llamada “El método”. GRANDES actores y actrices -…
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

5 Storytelling Tips for Better Branding – Michael Margolis

5 Storytelling Tips for Better Branding – Michael Margolis | Content Marketing & Break | Scoop.it
As the founder and CEO of Get Storied, a narrative strategist to Google, NASA, and Greenpeace, here are 5 storytelling tips to fuel your branding. As storytellers, we have a responsibility to tell…
El Copy Canalla's insight:
Las marcas deben participar de la creación de nuestra cultura, deben ayudar a cambiar el mundo. En este interesante artículo se resume la importancia de la brand story para las marcas, la necesidad de mostrarnos en qué creen a través de la creación de un Manifiesto. 
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria

Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria | Content Marketing & Break | Scoop.it
Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts. Everyone is familiar with the showrooms in your typical Ikea.
more...
No comment yet.
Rescooped by El Copy Canalla from Public Relations & Social Marketing Insight
Scoop.it!

12 Blogging Mistakes Most Beginner Bloggers Make

12 Blogging Mistakes Most Beginner Bloggers Make | Content Marketing & Break | Scoop.it

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"


That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their firstcouple of posts, it hits them: This is way harder than Ithought. Like any person starting a new job, they mess things up.


That's okay -- it happens to pretty much every new blogger. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading.


Below are 12 common mistakes most beginners make and some tips on how to avoid them....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 19, 2016 3:37 AM

Just the basics. Learn 12 common mistakes bloggers make when they are just getting started.

Melissa BBB's curator insight, August 19, 2016 2:21 PM
yep another good one from Hubpost, another BBB Accredited Business
Scooped by El Copy Canalla
Scoop.it!

5 Invaluable Marketing Lessons Disney Movies Teach Us

5 Invaluable Marketing Lessons Disney Movies Teach Us | Content Marketing & Break | Scoop.it
There are good reasons that 'Finding Dory' is eating the competition.
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

7 Brands Winning Social Media During the Olympics | Simply Measured

7 Brands Winning Social Media During the Olympics | Simply Measured | Content Marketing & Break | Scoop.it
The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

How 3 publishers are using Instagram stories for visually compelling storytelling

How 3 publishers are using Instagram stories for visually compelling storytelling | Content Marketing & Break | Scoop.it
Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.
more...
No comment yet.
Scooped by El Copy Canalla
Scoop.it!

Why Snapchat Is Here to Stay

Why Snapchat Is Here to Stay | Content Marketing & Break | Scoop.it
Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was--quite literally--ephemeral.
more...
No comment yet.
Rescooped by El Copy Canalla from Public Relations & Social Marketing Insight
Scoop.it!

Sample These 45+ Content Tools to Create, Curate, and Measure

Sample These 45+ Content Tools to Create, Curate, and Measure | Content Marketing & Break | Scoop.it
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 6, 2016 11:02 AM
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
Rescooped by El Copy Canalla from Public Relations & Social Marketing Insight
Scoop.it!

12 of the Best Facebook Post Ideas for Facebook Lead Generation

12 of the Best Facebook Post Ideas for Facebook Lead Generation | Content Marketing & Break | Scoop.it

Most marketers know by now that Facebook is an important business tool for companies of every size and industry.


With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.


But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.


And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 10, 2016 9:53 AM

Think there's no ROI in Facebook? Think again. In this HubSpot post, learn about 12 different ways you can generate leads from Facebook. Highly recommended!  10/10

Rescooped by El Copy Canalla from Just Story It! Biz Storytelling
Scoop.it!

The 11 Corporate Ads That Are The Best Storytelling

The 11 Corporate Ads That Are The Best Storytelling | Content Marketing & Break | Scoop.it
Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.

Via Karen Dietz
more...
Karen Dietz's curator insight, July 15, 2016 1:18 PM

And here's another fun post for Friday and the weekend. Granted, these are all terrific advertising examples of wonderful storytelling. As we know, there's so much more to business storytelling than just ads.

 

But well done ads that tell a story are fabulous to watch and take lessons from. Enjoy these top contenders.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Scooped by El Copy Canalla
Scoop.it!

24 Practical Tips to Upcycle (Not Recycle) Your Marketing Content

24 Practical Tips to Upcycle (Not Recycle) Your Marketing Content | Content Marketing & Break | Scoop.it
Upcycling is described as the process of converting older or discarded materials into something useful and often beautiful. Let’s discuss new ways to upcycle current content, and turn it into somet…
more...
No comment yet.
Rescooped by El Copy Canalla from Public Relations & Social Marketing Insight
Scoop.it!

How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Content Marketing & Break | Scoop.it

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.


Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.

So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 7, 2016 8:56 PM

Here's a useful blueprint for creating Instagram Stories from HubSpot.