Writing sales copy is really difficult. In this week's video, Heather shows the ways you can inadvertently go wrong, and how to check to see if it sucks.
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Are Your Stories Creating a New World? Imagine and Create Your Own Story
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Laureano López Pizarro
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![Why your brain loves music [& stories] | Content Marketing & Break | Scoop.it](http://img.scoop.it/1s0_n5UN1fAbA9RPeU1pFzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller. Via Karen Dietz 
Karen Goldfarb Copywriter's curator insight,
May 3, 1:18 PM
We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived." 
Mirjana Podvorac's curator insight,
May 4, 2:08 PM
Some new research on some things teachers have known and used for a long time. Delete the scoop?
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There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really Delete the scoop?
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Get inspired by these 7 B2B companies we admire for awesome visual marketing content. Delete the scoop?
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As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. Delete the scoop?
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Let's face it, you already know the answer to that question. Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and Delete the scoop?
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Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media. Via Resonance Delete the scoop?
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"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax." Via Gregg Morris, Karen Dietz 
Karen Dietz's comment,
April 16, 12:35 PM
My pleasure Ji Woong and I hope you enjoy Prof. Morrison's class!
Karen Dietz's comment,
April 16, 12:36 PM
Thank you Peter for your comment about the difference between oral and written storytelling. We all need to remember these points!
Karen Dietz's comment,
April 16, 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
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"Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and history and promises and social cues and emotions. The story makes us say we "love Google" or "love Harley"... but what do we really love?
We love ourselves." Via Gregg Morris Delete the scoop?
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"Last week, Tyler Crowley gave a workshop on improving your pitch with storytelling at Microsoft’s new Spark center. Tyler is a regular Founder Institute mentor and an executive producer of The Launch Festival created by Jason Calacanis.
Tyler began the event with volunteer pitches. Five brave entrepreneurs took the plunge, allowing themselves to serve as examples of what not to do when pitching. Tyler spent the bulk of the evening teaching us storytelling tools. Then he worked privately with two of the founders, who pitched again after applying Taylor’s techniques. The improvement was immediate and dramatic. Not only were the pitches clearer, they made us laugh, kept us engaged, and were easier to remember. Tyler covered a lot of ground during the workshop, and many of his tips could make stand-alone posts. Nevertheless, I did my best to capture the essence of what he shared with us in the 17 tips presented here:"
Via Gregg Morris Delete the scoop?
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Much like a story, a business is a journey with a start, characters, turning points, ups and downs and hopefully if you have it right, a convincing plot. The 22 rules of storytelling, according to Pixar are quite compelling. Delete the scoop?
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Many brands today are still figuring out how to tell their story, show the human side of the brand, and connect with their audience on a deeper level than just their products and services. If that isn’t hard enough, there are a myriad of avenues by which to do so...should your brand use Facebook, a blog, YouTube, Pinterest, none, or all of the above? Delete the scoop?
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience. Delete the scoop?
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Today, our I Heart Faces Creative Team Member Susan Keller Photography is sharing tips on how you can tell beautiful stories with the photos that you capture. sto•ry•tell•ing (from Dictionary.com) ... Delete the scoop?
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In this article, we'll discuss the secret of storytelling effect for your brands. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner. Delete the scoop?
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Ideas to humanise your online communications As we all now become digital natives, it makes you step back and think and ultimately realise that those who . Marketing topic(s):Augmented reality, Content marketing strategy, E-contact strategy. Delete the scoop?
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Lettrs launched its new iPhone app, through which users can send digital and paper letters around the world through the cloud and in real life. Delete the scoop?
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April is National Poetry Month, and while your brand is likely uninterested in doing your next campaign in verse, there are plenty of lessons that content marketing can learn from poetry. From fluid use of keywords (iambic pentameter, anyone?) to telling a story (lest we forget the epics), content marketing actually shares a number of similarities with this wordy craft. Delete the scoop?
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Presentation Storytelling has become a powerful business tool in 21st century management – so powerful that anti-business folks fear that you might use it. Via José Carlos, Hans Heesterbeek Delete the scoop?
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Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ... Via Monique Watkins 
Monique Watkins's curator insight,
April 12, 10:37 AM
To get the final quality result is indeed difficult.. Nice clear article - thanks @bradshorr Delete the scoop?
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I couldn't understand the difference between "I write" and "I am a writer" until I let go of every rejected query letter all the way back to every red-pen notation on every school essay I'd ever wr... Via Laura Brown Delete the scoop?
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Think of the last story that captivated you. Were you interested in the characters? Did you find yourself relating to the protagonist? That's the power of good storytelling. Delete the scoop?
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Oreo celebrated it’s 100th birthday. Would you like to know what made the Canadian campaign so successful? Meet one of the brains behind it all – Deborah Weinstein as she shares 4 steps to master the art of business storytelling. (Find Part 1 here.)
This storytelling approach we used with Oreo can easily be applied to small business. Here’s how: Via Gregg Morris Delete the scoop?
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher Delete the scoop?
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Content Marketing in not just blogging, here are 15 different formats to create and distribute content on social media Delete the scoop?
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