Someone, somewhere, told bloggers to post every day. Via Jack Humphrey
Do we over tell, over pitch, over blog, and over share? What are the pieces we leave for those to research, find, and ultimately meet us during this storytelling process.
The following articles showcases five simple tips to help you create titles that get traffic and retweets!
This.A bracing dose of common sense about the GM/Facebook kerfuffle from @ambercadabra http://t.co/LULYyBII...
It's hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success. (How does a small business move into social media marketing?
Storytelling can be a way of giving people with dementia a low-stress way to communicate, one that does not rely on their memories. And it can give caregivers a chance to reconnect with their loved ones.
[Image credit: Dick Blau/TimeSlips] Via Gregg Morris
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...
Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned. Via Karen Dietz, Anne-Laure Delpech
Article discussing the future of marketing industry in general and why content marketing will emerge as the winner in the long run.
I found these tips on Hypnotic Headlines after reading Hypnotic Writing. These are the most common strategies sellers use to sell their products. Read, Learn & Observe. 30 ways to write a hypnotic headline! Via Ken Horst
If you're like me, you're probably frequently annoyed by a disappointing or poorly designed website. Consider this your website checklist of what not to do! Via Content Marketing Labs
Guest Author Mitt Ray discusses how to write and use white papers as powerful tools for content marketing, lead generation, branding, and more!
Where a third of our entire lives goes, or what professional wrestling has to do with War and Peace.
“The universe is made of stories, not atoms,” poet Muriel Rukeyser memorably asserted, and Harvard sociobiologist E. O. Wilson recently pointed to the similarity between innovators in art and science, both of whom he called “dreamers and storytellers.” Stories aren’t merely essential to how we understand the world — they are how we understand the world. Via Gregg Morris
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We’ve all done it. Searched for info online, landed on a site, started reading, then gave up halfway into the third sentence, and moved on to another site. Chances are, that web copy was all facts and no fun.
The story you tell in your marketing content piques interest and keeps prospects reading.
It’s the story you tell that creates the connection between prospects and your company. It’s your copy that turns prospects into customers.
And it’s the story that keeps clients returning again and again.
Transform your web copy from a 500-person lecture to an intimate 15-person discussion. Make them feel seen, appreciated, and heard. Above all, make your content relatable.
Here are three key elements to help you do just that… Via Gregg Morris
What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype.
Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher l ...
In the age of content marketing, every company needs to be its own content factory. Find out why by looking at the example of OpenView Venture Partners.
Dreaming of the day your business becomes a household name? Follow these examples. (RT @Whitney_Tyson 10 excellent lessons from 10 large, and trusted, brands!
Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing! Via Content Marketing Labs
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901″.
The world's favorite cookie has been stunningly successful at transferring its real world popularity over to Facebook.
France 24 is a news broadcaster that claims to provide a completely honest and non-biased take on the news. They go “beyond the news” to offer a fresh perspective and thought-provoking content to their viewers.
“Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway,” said Sam Weston, director of communications at digital agency Huge. Via Content Marketing Labs
Bullets are handy weapons in every writer's arsenal. They can help you order your thoughts and make your content easier on the eyes for readers. Try these five bullet point basics to make your content really pop.
If you are following Pixar on Twitter, or if you are their Facebook fan, you’ve seen this picture before. Beautiful picture with no description, yet the meaning and emotion are somewhat clear...
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