Content Marketing & Break
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“Imagine and Create Your Own Story. Follow this magazine on www.facebook.com/ContentMarketingMagazine
Curated by Laureano López Pizarro
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Created Jan 29
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Updated May 24
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www.slideshare.net - May 24, 12:44 PM

10 Beliefs Presentation Design

10 BELIEFSABOUT PRESENTATION DESIGN BY SLIDES THAT ROCK...

Via José Carlos
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boostblogtraffic.com - May 18, 5:27 AM

Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Someone, somewhere, told bloggers to post every day.
So you do. And you give it your best shot.
But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.
Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.


Via Jack Humphrey
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blog.bobbyrettew.com (via @hansheesterbeek) - May 17, 6:46 AM

Do we tell too much of our story...online?

Do we over tell, over pitch, over blog, and over share? What are the pieces we leave for those to research, find, and ultimately meet us during this storytelling process.
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reviewzntips.blogspot.fr - May 17, 5:41 AM

5 Effective Tips for Creating Titles that Get People to Click and Retweet

The following articles showcases five simple tips to help you create titles that get traffic and retweets!
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www.sideraworks.com - May 17, 5:11 AM

A Mile In Their Shoes: Judging Social From the Cheap Seats | SideraWorks

This.A bracing dose of common sense about the GM/Facebook kerfuffle from @ambercadabra http://t.co/LULYyBII...
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www.businessesgrow.com - May 17, 4:22 AM

How does a small business move into social media marketing?

It's hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success. (How does a small business move into social media marketing?
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www.npr.org - May 14, 12:05 PM

Alzheimer's Patients Turn To Stories Instead Of Memories - NPR

Storytelling can be a way of giving people with dementia a low-stress way to communicate, one that does not rely on their memories. And it can give caregivers a chance to reconnect with their loved ones.

 

[Image credit: Dick Blau/TimeSlips]


Via Gregg Morris
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www.customerthink.com - May 10, 5:42 AM

Why Customer Anecdotes Can Tell You As Much as Metrics

Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...

 

 

 

Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.


Via Karen Dietz, Anne-Laure Delpech
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conversionchamp.com - May 9, 5:38 AM

Why Content Marketing is The Future of Marketing?

Article discussing the future of marketing industry in general and why content marketing will emerge as the winner in the long run.
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loymachedo.com - May 8, 5:06 AM

30 Ways To Write a Creative Headlines by Loy Machedo

I found these tips on Hypnotic Headlines after reading Hypnotic Writing. These are the most common strategies sellers use to sell their products. Read, Learn & Observe. 30 ways to write a hypnotic headline!


Via Ken Horst
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www.mpdailyfix.com - May 8, 3:41 AM

12 Annoying Things About Your Website That Drive People Away

If you're like me, you're probably frequently annoyed by a disappointing or poorly designed website. Consider this your website checklist of what not to do!

Via Content Marketing Labs
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www.seocopywriting.com - May 7, 1:01 PM

How to write & use white papers in your content marketing strategy | SEO Copywriting

Guest Author Mitt Ray discusses how to write and use white papers as powerful tools for content marketing, lead generation, branding, and more!
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www.brainpickings.org - May 4, 5:24 AM

The Storytelling Animal: The Science of How We Came to Live and Breathe Stories

Where a third of our entire lives goes, or what professional wrestling has to do with War and Peace.

 

“The universe is made of stories, not atoms,” poet Muriel Rukeyser memorably asserted, and Harvard sociobiologist E. O. Wilson recently pointed to the similarity between innovators in art and science, both of whom he called “dreamers and storytellers.” Stories aren’t merely essential to how we understand the world — they are how we understand the world. 


Via Gregg Morris
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www.writtenbysumer.com - May 24, 12:24 PM

Keep their Interest: Use Storytelling in Web Copy

We’ve all done it. Searched for info online, landed on a site, started reading, then gave up halfway into the third sentence, and moved on to another site. Chances are, that web copy was all facts and no fun.

 

The story you tell in your marketing content piques interest and keeps prospects reading.

 

It’s the story you tell that creates the connection between prospects and your company. It’s your copy that turns prospects into customers.

 

And it’s the story that keeps clients returning again and again.

 

Transform your web copy from a 500-person lecture to an intimate 15-person discussion. Make them feel seen, appreciated, and heard. Above all, make your content relatable.

 

Here are three key elements to help you do just that…


Via Gregg Morris
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www.businessinsider.com - May 18, 4:45 AM

Apple, Victoria's Secret And IKEA All Fall Into The Same Brand Archetype

What do the Apple, Victoria's Secret and IKEA brands have in common? They're all from the same archetype.
The brand are "Creators," according to a case study from marketing firm Added Value.

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crowdshifter.com - May 17, 5:59 AM

Brands Under Pressure: The Brand Lives in the Employees’ Voice

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher l ...
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blog.openviewpartners.com - May 17, 5:14 AM

4 Reasons Why Your Company Needs a Content Factory

In the age of content marketing, every company needs to be its own content factory. Find out why by looking at the example of OpenView Venture Partners.
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www.entrepreneur.com - May 17, 4:24 AM

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples. (RT @Whitney_Tyson 10 excellent lessons from 10 large, and trusted, brands!
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blog.hubspot.com - May 16, 12:13 PM

10 Simply Awesome Examples of Email Marketing

Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing!

Via Content Marketing Labs
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www.business2community.com - May 11, 5:34 AM

Disney’s New Secret Hideaway: A Business & Content Marketing Lesson | Business 2 Community

I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901″.
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contently.com - May 9, 3:15 PM

Oreo Is One Smart Cookie on Facebook

The world's favorite cookie has been stunningly successful at transferring its real world popularity over to Facebook.
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www.brandstories.net - May 8, 6:16 AM

Launching a News Brand With Immersive Storytelling | Brand Stories

France 24 is a news broadcaster that claims to provide a completely honest and non-biased take on the news.

They go “beyond the news” to offer a fresh perspective and thought-provoking content to their viewers.

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www.chrisbrogan.com - May 8, 3:48 AM

Nobody Reads Agency Blogs- Or Why You Need Skin in the Game

“Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway,” said Sam Weston, director of communications at digital agency Huge.


Via Content Marketing Labs
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Make Your Content Pop with These 5 Bullet Point Basics | Content Marketing Institute

Bullets are handy weapons in every writer's arsenal. They can help you order your thoughts and make your content easier on the eyes for readers. Try these five bullet point basics to make your content really pop.
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cinemashock.wordpress.com - May 7, 4:59 AM

You don’t always need dialogue to tell a story

If you are following Pixar on Twitter, or if you are their Facebook fan, you’ve seen this picture before. Beautiful picture with no description, yet the meaning and emotion are somewhat clear...
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