As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life.
"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."
"Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and history and promises and social cues and emotions. The story makes us say we "love Google" or "love Harley"... but what do we really love?
"Last week, Tyler Crowley gave a workshop on improving your pitch with storytelling at Microsoft’s new Spark center. Tyler is a regular Founder Institute mentor and an executive producer of The Launch Festival created by Jason Calacanis.
Tyler began the event with volunteer pitches. Five brave entrepreneurs took the plunge, allowing themselves to serve as examples of what not to do when pitching. Tyler spent the bulk of the evening teaching us storytelling tools. Then he worked privately with two of the founders, who pitched again after applying Taylor’s techniques. The improvement was immediate and dramatic. Not only were the pitches clearer, they made us laugh, kept us engaged, and were easier to remember. Tyler covered a lot of ground during the workshop, and many of his tips could make stand-alone posts. Nevertheless, I did my best to capture the essence of what he shared with us in the 17 tips presented here:"
Much like a story, a business is a journey with a start, characters, turning points, ups and downs and hopefully if you have it right, a convincing plot. The 22 rules of storytelling, according to Pixar are quite compelling.
Many brands today are still figuring out how to tell their story, show the human side of the brand, and connect with their audience on a deeper level than just their products and services. If that isn’t hard enough, there are a myriad of avenues by which to do so...should your brand use Facebook, a blog, YouTube, Pinterest, none, or all of the above?
Ideas to humanise your online communications As we all now become digital natives, it makes you step back and think and ultimately realise that those who . Marketing topic(s):Augmented reality, Content marketing strategy, E-contact strategy.
April is National Poetry Month, and while your brand is likely uninterested in doing your next campaign in verse, there are plenty of lessons that content marketing can learn from poetry. From fluid use of keywords (iambic pentameter, anyone?) to telling a story (lest we forget the epics), content marketing actually shares a number of similarities with this wordy craft.
Oreo celebrated it’s 100th birthday. Would you like to know what made the Canadian campaign so successful? Meet one of the brains behind it all – Deborah Weinstein as she shares 4 steps to master the art of business storytelling. (Find Part 1 here.)
This storytelling approach we used with Oreo can easily be applied to small business. Here’s how: