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Are Your Stories Creating a New World? Imagine and Create Your Own Story
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The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:03 AM

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The High-Mileage Marketing Case Study

The High-Mileage Marketing Case Study | Content Marketing & Break | Scoop.it

"Marketing case studies are high-mileage vehicles. A well-written success story breathes life and humanity into what others might have previously viewed as boring business problems. Even accounting can be a fun topic. I have found that potential clients actually want to read about the interesting experiences of other clients. It’s refreshing for them to hear from somebody besides your marketing department–in other words, a real, live customer!"


Via Gregg Morris
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Hans Heesterbeek's curator insight, July 29, 2013 11:11 PM

I would say, in case you forgot it....... a reminder not much news 

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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | Content Marketing & Break | Scoop.it

excerpt:

 

I AM NOT SAYING WE SHOULD STOP DOING ONLINE VIDEO.BUT I AM WONDERING IF THERE IS A WHOLE NEW MEDIUM WAITING TO BE INVENTED?

 

I'm thinking of something visual, built of and for the web. It uses the internet to its greatest strengths, not just as a platform for other media.

 

Amazing stories, fiction and non-fiction, that come alive, not because of flashy interactivity or glossy photography, but because they embrace the true nature of the web.

 

It's something built with the context and expectations of a laptop, tablet or smartphone user in mind.

 

It's canvas is not the screen, but the web browser and its perhaps its technicians are developers (as opposed to the chemists and engineers of cinema and television). It's simple, about substance, not style. Perhaps its subcompact. Or maybe it's epic.


Via Karen Dietz, mirmilla
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cyneth's curator insight, May 16, 2013 1:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rattray Clark's curator insight, May 16, 2013 1:47 PM

bottoms up

mirmilla's curator insight, May 17, 2013 8:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

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Video Storytelling Tips | Social Media Today

Video Storytelling Tips | Social Media Today | Content Marketing & Break | Scoop.it
It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'

Via José Carlos, Mervi Rauhala
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9 Tools that No Serious Online Writer Should Be Without

9 Tools that No Serious Online Writer Should Be Without | Content Marketing & Break | Scoop.it
Learn about the best online tools for writers to help you create better content, avoid cliches, stay productive and focused. Free apps, software and more.

Via Ken Horst
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Ken Horst's curator insight, May 28, 2013 3:55 PM

Great list of tools!

Julie Christensen's comment, May 28, 2013 4:58 PM
Love these!
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The Myth of Content Marketing, the New SEO & Penguin 2.0

The Myth of Content Marketing, the New SEO & Penguin 2.0 | Content Marketing & Break | Scoop.it

CONTENT MARKETING! DO IT! It’s the NEW SEO!

In fact, it’s so awesome you don’t need anything else! Just produce awesome content and you will be in SEO nirvana! It’s like double rainbows and Matt Cutts got together and had baby NyanCats!

Old SEO is dead. This is the new SEO and it’s beautiful!

Sound too good to be true? That’s because it is.

Content marketing isn’t new. It’s just a new buzzword picked up by other industries that suddenly found out they could to “do SEO”, but they didn’t want to “do SEO”, so they tried to make it more special. It isn’t.

Content marketing has been around since SEO on Google has been called SEO. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site.


Via Tom George
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Tom George's curator insight, May 24, 2013 4:58 AM

Interesting article, and perspective on the current state of content marketing and what might come down the line with Panda updates and SEO

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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Content Marketing & Break | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
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Karen Goldfarb Copywriter's curator insight, May 3, 2013 10:18 AM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 11:08 AM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 6:27 AM

brainy fun

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Building Customer Relationships with Branded Story-Telling

Building Customer Relationships with Branded Story-Telling | Content Marketing & Break | Scoop.it
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really
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7 B2B Companies to Admire for Exceptional Visual Content

7 B2B Companies to Admire for Exceptional Visual Content | Content Marketing & Break | Scoop.it
Get inspired by these 7 B2B companies we admire for awesome visual marketing content.
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Coffee & Empathy: Why data without a soul is meaningless

Coffee & Empathy: Why data without a soul is meaningless | Content Marketing & Break | Scoop.it
As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life.
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Are You a Marketing Artist or Scientist?

Are You a Marketing Artist or Scientist? | Content Marketing & Break | Scoop.it
Let's face it, you already know the answer to that question. Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and
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Five Reasons Why Storify Points to the Future of Content

Five Reasons Why Storify Points to the Future of Content | Content Marketing & Break | Scoop.it
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.

Via Resonance
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What is a Natural Storyteller?

What is a Natural Storyteller? | Content Marketing & Break | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz
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Karen Dietz's comment, April 16, 2013 9:37 AM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 12:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 6:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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"The kids have no imagination!"

"The kids have no imagination!" | Content Marketing & Break | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris
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malek's curator insight, December 11, 2013 5:47 AM

Everyday we get more depenadant on technology and gradually lose human touch. Storytelling through tech keeps the whole operation in check.

henk eisema's curator insight, December 11, 2013 2:26 PM

well put!

Ali Anani's curator insight, December 13, 2013 9:24 PM

The disappearance of imagination

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10 E-Commerce Storytelling Tips for Conversions!

10 E-Commerce Storytelling Tips for Conversions! | Content Marketing & Break | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.

Via Karen Dietz
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Karen Dietz's curator insight, May 23, 2013 4:54 PM

Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers.


The 'Be Quiet' tip makes me smile.  And his examples of 'About' pages are classics.


So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade.


This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, May 24, 2013 7:54 PM

reScooping Karen Dietz's Scoop of my buddy, Marty Smith's post: 

Karen Dietz's insight:Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it
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Using Visual Content to Promote Your Event

Using Visual Content to Promote Your Event | Content Marketing & Break | Scoop.it
Learn how visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Via Monique Walhof
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The Beauty Of Cinemagraph GIFs - All That Is Interesting

The Beauty Of Cinemagraph GIFs - All That Is Interesting | Content Marketing & Break | Scoop.it
Soak in the beauty of cinemagraph GIFs, where the motion and the motionless collide.

Via Two Pens
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Two Pens's curator insight, May 21, 2013 8:16 AM

Cinemagraph GIFs add something interesting to a presentation. If you're making a point, look for (or create) a GIF that moves in such a way as to call attention to it.

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If Kodak Re-Launched the Carousel Today... - Brand Stories - New Age Brand Building

If Kodak Re-Launched the Carousel Today... - Brand Stories - New Age Brand Building | Content Marketing & Break | Scoop.it

If Kodak had to launch the product again in 2013, which version of the ad do you think it would go with?  My bet would be Don Draper’s.

Here’s why…

 

Brands that communicate by telling stories that resonate with their audience -create nostalgia or establish a sentimental bond with the product as Don puts it- win.

 

Don’s version does that better.Consumers today relate to and are more loyal to brands that communicate why they do what they do rather than just what they do and how they do it.  

 

Don’s version is better at communicating the “why”.Brand communication that taps our emotional trigger and pulls at our heart strings gets shared more than communication that simply regurgitates dull facts and figures. Don’s version of the ad is better at doing that.

 

Odds are that Don’s version of the ad has a higher likelihood of getting parodied/”memed” and going viral than the original 60′s version.

 

Watch this Facebook Timeline launch version…


Via Omar Kattan - New Age AdMan
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Omar Kattan - New Age AdMan's curator insight, May 21, 2013 4:56 AM

Which version of the ad would you go with today? Don Draper’s or the original? Share your thoughts…

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Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles S...

Via Incion, Two Pens
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The Secrets of Effective Storytelling for Brands

The Secrets of Effective Storytelling for Brands | Content Marketing & Break | Scoop.it
In this article, we'll discuss the secret of storytelling effect for your brands. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner.
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webpromotions's curator insight, April 26, 2013 4:20 AM

improve your social skills

 

Mervi Rauhala's curator insight, April 28, 2013 11:28 PM

Contains some pretty good tips.

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Staying Human in a Digital World

Staying Human in a Digital World | Content Marketing & Break | Scoop.it
Ideas to humanise your online communications As we all now become digital natives, it makes you step back and think and ultimately realise that those who . Marketing topic(s):Augmented reality, Content marketing strategy, E-contact strategy.
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Lettrs App Lets You Send Snail Mail From Your iPhone

Lettrs App Lets You Send Snail Mail From Your iPhone | Content Marketing & Break | Scoop.it
Lettrs launched its new iPhone app, through which users can send digital and paper letters around the world through the cloud and in real life.
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What Content Marketing Can Learn from Poetry

What Content Marketing Can Learn from Poetry | Content Marketing & Break | Scoop.it

April is National Poetry Month, and while your brand is likely uninterested in doing your next campaign in verse, there are plenty of lessons that content marketing can learn from poetry. From fluid use of keywords (iambic pentameter, anyone?) to telling a story (lest we forget the epics), content marketing actually shares a number of similarities with this wordy craft.

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Sensual Presentation Storytelling for Power and Impact

Sensual Presentation Storytelling for Power and Impact | Content Marketing & Break | Scoop.it
Presentation Storytelling has become a powerful business tool in 21st century management – so powerful that anti-business folks fear that you might use it.

Via José Carlos, Hans Heesterbeek
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What is Quality Content and How to Help Your Clients Create It

What is Quality Content and How to Help Your Clients Create It | Content Marketing & Break | Scoop.it
Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...

Via Monique Walhof
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Monique Walhof's curator insight, April 12, 2013 7:37 AM

To get the final quality result is indeed difficult..  Nice clear article - thanks @bradshorr