You might think that with only 140 characters available, you can’t say much on Twitter – a very, very short story, you might think, but that’s not the case. Those 140 characters can be put to very effective uses, when you tell the right story, the right way.
Twitter doesn’t allow you to get into the nitty-gritty of your company’s past, or to delve too deeply into company mission statements or policies. It’s too immediate, too terse for that. But it does open up possibilities for other kind of storytelling that you may not have thought of. Let’s look at some of those.
- Play by play, through your day
- Up close and personal
- Let them have their say
- Get the word out
Via Kim Zinke (aka Gimli Goose)