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22 Rules to Phenomenal Storytelling: infographic by a Pixar storyboard artist

22 Rules to Phenomenal Storytelling: infographic by a Pixar storyboard artist | Content Marketing | Branded Entertainment | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...
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How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Content Marketing | Branded Entertainment | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...


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